Jessica Harcombe Fleming Email & Phone Number

Calgary

Calgary, Alberta, Canada

As Managing Director, I lead our team of communications, digital and marketing professionals across Canada with a positive, solutions-oriented approach, focused on delivering exceptional integrated marketing and communications strategies that grow businesses from good to great. I am known for having an eye for finding efficiencies within the organization, while continuing to explore and adopt new technologies that can be applied to tartanbond and client needs. With a strong passion for guiding clients to evolve and shine, I am instrumental in delivering training and learning solutions in subjects including Crisis Communications, Media Relations, Issues Management, Storytelling, Content Creation, Social Media Best Practices and Integrated Communications.

Calgary, Alberta, Canada

I lead our Alberta and Prairies team with business development, communications and digital strategy, creative direction and client management, collaborating to share stories from our clients across Canada and the US. Tartanbond is a digital-led PR agency with offices across Canada in Calgary, Toronto, Victoria, Vancouver, Ottawa and Winnipeg. A full service creative communications agency with specialist B2B, B2C, corporate and employee communications teams serving 12 industry sectors and annual billings of $3.5 million. We have specialist teams serving the outdoor, healthcare, retail, technology, food and beverage, travel/tourism and real estate sectors.Our goal is to turn tartanbond into the most admired integrated communications company in Canada. We have an additional offices across the UK and Ireland via tigerbond Communications, providing international collaboration.Examples of our current client roster include notable clients Indigenous Tourism Association of Canada, Marriott Canada, London Drugs, Medlior Health Outcomes Research, Le Boat, Indigenous Tourism Alberta, True Key Hotels & Resorts, Fairmont Palliser, Pacific Sands Beach Resort, Adventure Travel Trade Association, Accent Inns, The Douglas, Parq Vancouver, Pursuit, and various small and medium-sized town municipalities and many others.

Calgary, Alberta

Independent communications, content and influencer marketing consulting for travel, adventure and lifestyle industries offering strategic planning and tactical execution. We share your brand story to grow your business. Specialties include media relations strategy, public relations planning, social media strategy, new media production, photography, ambassador/influencer relationship management, content planning and creation, event planning, brand development, managing graphic design, copy writing, and digital and content marketing to best share engaging and passionate stories that bring clients into the spotlight. Clients/Collaborations (current): Treeline Outdoors; Inkwell Media (The Mountain Collective); Young Living Canada; Bromwich + Smith; The Whole Family Happiness Project; Seekers Media (Cranbrook Tourism); The Westwood; Beattie Tartan (Maple Leaf Adventures, World Expeditions, NW Explorations, Nimmo Bay Wilderness Resort, Spirit of the West Adventures, Destination Canada); Hawksworth Communications (Oliver Osoyoos Winery Association, Tofino Resort & Marina, OPUS Hotel and Magnolia Hotel & Spa).Clients (Past): Vin de Garde Modern Wine Cellars, Le Creuset Canada, Kelowna Hospital Foundation, Car Cosmetix, Destination Osoyoos, Happy Nappy Diaper Service, Dirt Series Mountain Bike Camps.

Turner Valley, Alberta, Canada

Treeline Outdoors is an outdoor lifestyle brand, founded in 2013 by a passionate group of outdoorsmen and adventurers in Alberta, Canada. Treeline began with the introduction of a premium line of innovative Roof-Top Tents and has grown to include a line of Bush Tools, and gear solutions for anyone from the weekend warrior to the modern outdoor adventurer.My role includes managing all facets of marketing, communications and brand management including planning, development and implementation of all of Treeline's marketing strategies, marketing communications, social media and public relations activities. My position is focused on strengthening Treeline's premium brand position and value in the outdoor industry. I am responsible for leading creative development and execution of campaigns; and the development of an integrated digital marketing and communication plan, and for all inbound lead generation.Key Accomplishments:- More Roof-Top Tents have been sold than in the complete history of the company, surpassing Q1 2017 sales targets by 23%.- Developed a Social Media Strategy that includes organic and paid campaigns, as well as restructuring platforms as sales channels resulting in 25% increased referral traffic to the websites from social channels, as well as an overall audience growth of 35% on Facebook since February. - Planned and executed website improvements (.ca and .com) which have resulted in a year over year increase of 75% traffic on .ca and 56% on .com between February 1 and May 31 of 2017 over 2016.- Created a Wholesale Distribution Strategy to develop Treeline's Dealer Support Network, bringing our tents and gear to new online and offline audiences across North America. - Executed Treeline's first season of consumer trade shows in Western Canada and the US including development of signage, collateral and sales training for team.

Calgary, Canada Area

Travel Alberta is the destination marketing agency for the Rocky Mountain province of Alberta in western Canada. I led consumer media relations for Alberta’s largest markets, North America (US-focus), which included traditional media relations/communications strategy development and execution, content creation and distribution, influencer and social media marketing. My role strived to position Alberta across the US as a highly desirable travel destination by merging paid, earned and owned media via authentic storytelling. From story idea development and pitching, to event planning, storyboarding, travel itinerary creation and in-destination hosting, efforts ultimately result in driving media coverage results for Alberta in North America. The traditional mainstays of broadcast, tier 1 media outlets and freelance writers, combine with travel and lifestyle bloggers; Instagram influencers, YouTube and Facebook creators; film-makers and niche lifestyle and travel brands to complete the mix. With a clear understanding of digital, content and social media strategy, I worked closely with our Consumer Marketing Team on creative visioning, production and execution of multi-channel marketing initiatives that aligned with seasonal campaigns including influencer and native content, photography and short-form video development. I provided ongoing PR expertise and creative content direction to our Marketing Agency of Record for seasonal campaigns and special projects in the US market.Career Accomplishments:- Executed a multi-channel content creation project with notable adventurer and photographer Jimmy Chin, Outside Magazine and National Geographic that showcased Alberta via images and editorial. Results: 2.5 M engagements, total reach 480 M.- Achieved notable results across numerous multi-channel content creation partnerships of note including Destination Canada: Connecting America, GoPro, LA Kings, Expedia, The Enthusiast Network and ABC's The Bachelor.

Calgary, Canada Area

Similar to the North American role above, this role focused 100% on leading Media PR initiatives for the Canadian market. As Canada is the largest market for Alberta, there was a dual focus on long-haul Canada and the regional market of Alberta.Career Accomplishments:- Developed and delivered a Media PR training program for Alberta's tourism industry, that shared proven best practices in the field, enabling them to leverage the power of media to share stories of their destination and tourism experiences with limited budgets. - Significant public speaking opportunities to present and engage with groups of 10-300.- Developed a Regional Media Relations Strategy for sharing stories of Alberta's tourism industry.- Pitched and led production logistics for the inaugural season of The Bachelor Canada.- Cooperatively visioned and executed Small Town Saturday Night in partnership with Big Valley Jamboree. This event focused on rural communities across Alberta to encourage them to compete to win a headliner concert in their community by submitting videos about what made their small town great.- Worked with national and regional broadcast outlets to share stories of Alberta partners on camera. This included planning content, appearing on-camera and media training of spokespeople.- Executed interactive media events to share stories of Alberta with national and regional journalists in Toronto, Vancouver, Calgary and Edmonton. This included managing budget, event flow, acting as host and spokesperson and connecting industry partners with media to garner media coverage.

Calgary, Canada Area

- Managed external public and media relations (business/travel/ resort real estate) for all condo-resort operations under Bellstar management and resorts under Bellstar development (a total of 15 by 2011)- Managed Owner and Investor Communications and supported HR Team on Internal Communications- Responsible for creative direction and execution of traditional and digital advertising plans as well as development of collateral material for 15 individual resorts and the Bellstar corporate brand.- Facilitated and maintained media, industry and community partnerships.- Developed and managed resort stay packages, promotional material and special events.- Developed and managed Bellstar's Social Media strategy.- Assisted in corporate re-branding of Bellstar Hotels & Resorts as well as ongoing brand development for new resort properties across British Columbia and Alberta.

Victoria, British Columbia

Graduate Certificate, Strategic Leadership In Tourism

Certificate, Public Relations Management

Bachelor Of Arts, Tourism Marketing & Development

Activities and Societies: Player and Member of Executive for UNBC Women's Rugby Football Club Minor in First Nations Studies

Diploma, Coastal Eco-Adventure Tourism