Creator of new retail Marketing Partnerships department to develop advertising and sponsorship opportunities within the national portfolio as a key revenue contributor to company's $227M EBITDA. Strategic, pro-active architect of opportunistic vision, curating YOY increases of over 130%, delivering compelling enterprise narrative and field-driven success.Curate and execute KPI-successful campaigns across 34 top markets in the U.S. and Canada with international brand partners including Proctor & Gamble, Unilever, Mondelez, Marriott, Estée Lauder, Tesla, The Lumistella Company, Nike, Heineken, Hilton, Michael Kors, and more.

Developed and maximized marketing brand programs, events, and experiential activations across all 34 shopping centers in the United States and Canada through enhanced internal communications to the Field and corporate teams. Managed Field Teams’ exposure of events and promotions in each center market to secure media coverage, audience attendance, ROI maximization, and partnership enhancement. Collaborated with multiple digital and traditional agencies to align cohesive strategies for all markets and mediums. Identified and secured regional and national partners to align marketing and income generation programming across single, regional, and national center campaigns. Leveraged on-site print and digital assets for inclusion in partnership success measures. Drove customer experience through loyalty program growth measures, ROI-maximized digital and traditional strategies, and data analytic evaluations and pivots.

Responsible for all aspects of management for outdoor shopping center with over 350,000 SF and 85 tenants for a Joint Venture partnership. Oversee the day-to-day operations of the center including all marketing, operations, and financial activities. Create recommendations for capital improvements while operating within strenuous budget requirements. Confidently manage the crisis communications and operations during emergency management situations.Create and implement all marketing efforts for the property with a focus on a widespread tourism campaign and localized branding initiatives. Key marketing measurables include creation of strong digital campaigns, significant loyalty programs, traditional out-of-home media, as well as feeder market campaigns to impact tourism business. Ensure goals for property revenue and expenses are met by adhering to an approved budget. Prepare annual CAM, CAP, and Marketing budgets, reforecasts and Strategic Business Plans for the property to be approved by both JV partners. Prepare monthly reports including financial and customer narratives for the center. Establish and maintain positive relationships with corporate office, retailers, local businesses, governmental agencies, community organizations, media partners and tourism entities. Directly manage a full-time staff of four, and a part-time staff of 15, with a combination of contracted and company employees. Conduct weekly staff meetings and regular vendor meetings on property sites. Manage the RFP, bidding, and securing of vendors and contractors for all on-site projects. Collaborate with corporate leasing department to assist in tenant move-in and move-out procedures, as well as being the on-site point of contact for all retailers.

Responsible for developing, implementing, and evaluating the performance of a high-profile luxury tourist shopping destination’s annual marketing plan and related budget, including the creation of sales-driven strategies, media budget and buys, loyalty marketing, digital marketing, public relations, management of multiple agencies, special events and entertainment, in-center marketing, décor, employee programs and tourism marketing programs. Navigated and commercialized the brand narrative of luxe retail partners such as Jimmy Choo, Stuart Weitzman, David Yurman, Nordstrom, Maserati, Porsche, and more. Created and managed an annual retail-focused publicity blueprint as part of the marketing plan. Established and maintained critical media relations and maximized positive publicity for the center and its stores. Served as spokesperson for center stores relating to marketing activities and retail/fashion direction. Managed production of timely and relevant press releases and media outreach to secure prime coverage.

Develop, maintain, and implement the practice strategic marketing plans, goals, and objectives for medical clinic, cosmetic laser center, the retail products and services of the spa, and clinical research center. Includes the awareness of changing marketplace, competition, demographics, and potential market share research, as well as development and tracking of marketing efforts and budget with Controller.Direct all public relations activities for Gold Skin Care Center and Dr. Michael Gold, which has resulted in high-profile media placement locally including coverage on all television network affiliates, news print, and lifestyle magazines, and nationally including Allure, Cooking Light, Vogue, Elle Girl, and multiple trade publications. Requires excellent editorial skills with written press releases and verbal follow up pitches to secure inclusion. Manage NY-based public relations agency to consistently maintain brand and voice in national marketplace.Responsible for graphic design of all marketing and collateral material including multiple print campaigns, clinic literature, promotional signage for displays, quarterly newsletters, and direct mail with Adobe Creative Suite software.Oversee and direct all media purchasing and placement, including television, radio, print, billboards, on-line, and related media. Work diligently with multiple outlets to secure maximum reach and frequency with each buy.

Primary executor of large (10,000+) events including reaching revenue goals of over $3 million through live event ticket sales and sponsorships. Required the holistic planning and development of event production requirements including permits, rental negotiation, staffing product procurement, sponsorship solidification and implementation, and analysis recapping. Responsible for all copywriting of on-air, digital, and printed promotional pieces. Required strict brand guideline orientation of over 100 international brand partners and artists including Guinness, Anheuser-Busch, St. Jude, Make A Wish Foundation, Jason Aldean, Britney Spears, Tim McGraw, Keith Urban, Adam Levine and more.

Responsible for all media coverage including state-wide press releases, editorial pitches and follow-up, organization and implementation of press conferences of gubernatorial events, solicit and maintain all media contacts to secure excellent working relationships, and track all media coverage.