Jessica (Francis) Henien Email and Phone Number
I’m a Freelance Account/Brand Director turned Pilates Studio owner with over 13 years of ad agency experience. I've been fortunate to work at some of the best ad agencies in the biz and make award winning work. I got my start at creative powerhouse Crispin Porter + Bogusky in their hayday and owe my varied experience to their belief that the answer to a brief doesn't have to be an ad. It could be resurrecting The King of Burger King and setting up a photo op with girlfriend Brooke Burke. It could be giving a homeless Ted Williams a second chance at a voice career for Kraft Mac & Cheese. It could be traveling across the country to create lucky underwear for Fruit of the Loom. Or it could be throwing a runway event in Bryant Park during fashion week where we invite everyone to model Old Navy jeans and hang with the Backstreet Boys.My superpowers are partnering with integrated teams to develop bold, innovative ideas, effectively working at warp speed, and executing complex rollouts across traditional, digital, and physical platforms. I'm no stranger to big brands with big budgets on the big stage, but as a small business owner I also know how to be scrappy and make the most of what you've got. Thanks to many opportunities to lead internal and client teams through uncharted territory, I'm fearless when it comes to the unknown. I've relaunched iconic brands, bolstered brand strategies, led the production of integrated campaigns, created bespoke digital and social activations, fabricated impactful in-person brand experiences, built enterprise-sized websites, developed new products, and even helped turn a Client or two into marketing superstars overnight. ;)With my Pilates studio now up and running I'm back in the ad game as a Freelancer, and it's been a blast to get back to working with teams to develop bold strategies and creative ideas that push business forward. Experience At-A-Glance:Brand Strategy Brand Revivals Integrated CampaignsDigital & Social StrategyDigital & Social Media ActivationsSmall- to Enterprise-sized Website BuildsDigital AppsExperiential ActivationsCelebrity Talent ContractsProduct Innovation & LaunchesMedia & Communications PlanningPackaging DesignNew Business PitchesIndustry Experience At-A-Glance:CPG QSR Beer/BeverageSportsCable & OTT EntertainmentSocial Media Fashion/Retail Health Oncology
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Freelance Account DirectorSelf Employed Mar 2018 - PresentAsheville, Nc, UsGoogleHulusweetgreenJ.P. Morgan PaymentsSeventh GenerationSAPAstraZeneca - TAGRISSOMerck Oncology - KEYTRUDASunday GoodsTeck ResourcesBlume Honey Water
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Founder & CeoPilatesmith Feb 2018 - Present -
Brand Director, Social + Digital | Carl'S Jr. + Hardee'S72Andsunny Aug 2017 - Feb 2018OoBuilt a new model for how 72andSunny approached social and hired the team.Led the team that developed an "Interactive Playbook" to guide the revitalization of the brands' presence across all its interactive touch points. It modernized the brands' social ecosystem and led to many wildly successful social activations that helped force reconsideration and increase relevance amongst a younger audience.In one quarter the team concepted, produced and launched 8 different social activations that:- Increased social awareness by 426% compared to same quarter in prior year- Increased social engagement by 852% compared to same quarter in prior year- Garnered 1.5B earned media impressions, beating our goal of 100,000 by 1,500,000%- Were covered by notable pubs, including The Wall Street Journal, Food & Wine, Ad Age, Buzzfeed, and TechCrunch. -
Brand Director | Espn, Instagram, Coors Banquet, Nbcuniversal Ce72Andsunny Oct 2015 - Aug 2017OoAccount Director | InstagramLed the team who concepted and produced the online film campaign that launched Instagram Stories, and other online films to launch new features, like disappearing direct messages and zoom for feed photos. As a result of these successful launches, the social media giant continues to grow rapidly with a staggering daily active user count of 500 million, making it more popular than Snapchat.Account Director | Coors Banquet BeerLed the team that repositioned and launched the "How It's Done" campaign, which consisted of TV, social, online display, and OOH. In a declining category, Coors Banquet saw growth for it's 10th straight year in 2016.Account Director | ESPNLed the team that strategically repositioned and rebranded SportsCenter@Night. The distinct visual identity we created was embraced by the network and even integrated into the TV set design. The team developed and launched the "End Your Day on a Highlight" campaign, which consisted of TV, tune-in messaging, digital and OOH to build and reinforce a new late night habit for fans.Erase The Hate, NBCUniversal Cable EntertainmentHelped lead the repositioning and rebranding of Erase The Hate, an organization built by NBCU CE chairman Bonnie Hammer to fight hate and discrimination in America. Helped design and implement the world's first ever anti-hate Accelerator Program and amplify the otherwise unheard voices of Americans who are rejecting hate by choosing to create.
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Account DirectorM&C Saatchi Feb 2014 - Oct 2015London, GbAccount Director | OSU The James Comprehensive Cancer CenterLed the team that rebuilt the website for The James Comprehensive Cancer Center, a word-renowned cancer hospital (www.cancer.osu.edu). It was an enterprise-size undertaking: 7 separate pieces of research guided the development of 15 templates, 7 functional packages, a custom SEO strategy, and content yielding a finished +15,550 page website. As a result, the site was much easier to use and the content was more helpful:- Overall website traffic increased by 313%- Unique visitors increased by 356%- Average time on the site increased by 56%Consulted the leadership team on the acquisition of a digital agency to help boost M&C Saatchi's in-house digital offering.Integral part of a team who responded to and pitched digital RFPs. -
Integrated Content Supervisor | Fruit Of The LoomCrispin Porter + Bogusky Mar 2013 - Feb 2014New York, Ny, UsMentored and ensured team excellence while working at warp speed. Supervised the day-to-day strategy, concepting, execution and measurement/reporting of all Fruit of the Loom projects: digital, TV, social, in-store, OOH, experiential, event, merchandising and print.Integral part of the team that strategically repositioned Fruit of the Loom and launched the “Start Happy” brand campaign, and led notable projects including Fresh Gigs, and Lucky Looms.Interest for the brand exploded:- The campaign launch garnered +300 million earned impressions- Notable pubs like The New York Times and Time applauded our consumer insight-based approach to the brand’s transformation- +22 million total YouTube views- Online brand buzz increased by 42% -
Integrated Content Supervisor | Old NavyCrispin Porter + Bogusky May 2012 - Mar 2013New York, Ny, UsLed the "Fit for Fall Fashion Show for All" Fashion Week runway event featuring Rockstar Jeans. It was a fully integrated undertaking: a runway show, online media, blogger partnerships, print, street teams and social media. The event and promotional components collectively garnered:- +283 million impressions- Increased Rockstar Jean sales in the NYC area by +100%.- Helped contribute to 1.1 million Rockstar Jeans flying off shelves in just 14 daysLed the strategic development, creative concepting, production and measurement of the 2012 Fall and 2013 Spring campaigns for US English, US Spanish and Canadian markets, which included TV, digital, social, event, and print components.
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Integrated Content Manager | Kraft Macaroni & CheeseCrispin Porter + Bogusky Mar 2010 - May 2012New York, Ny, UsIntegral part of a small team that signed on formally homeless Ted Williams as the brand’s official VO. The story garnered +433 million earned media impressions, increased branded online mentions by +700%, and boosted brand sales by 38%.Led the concepting, production, execution, and measurement of complex social and digital activations that were :- Mac & Jinx: Led to a +400% spike in Twitter followers, drew in +1.5 million participants in a day at its peak, and made “mac and cheese” trend on Twitter – a first for Kraft North America and CP+B- Old Birds, New Tweets: Garnered +69 million impressions, +94,000 YouTube views and increased Kraft Mac & Cheese’s Twitter following by +18%- "Show Your Love with a Smile” technology, the first emotionally intelligent web banner and digital OOHSelected by CP+B partners to be on a team responsible for the development of CP+B Content Management training materials and a growth curriculum.
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Assistant Content Manager | Burger KingCrispin Porter + Bogusky Sep 2008 - Mar 2010New York, Ny, UsManaged the day-to-day concepting, production and trafficking of all national radio and fufilled local franchisee creative requests for online banners, radio, and OOH.Supported the team that developed ’Flame,’ a Whopper-scented body spray, which also consisted of packaging development and distribution.Helped maintain a strong relationship with the client that lead to 21 consecutive quarters of positive comp store sales and earned the agency AdWeek’s coveted “Advertiser of the Decade” award.Worked on notable campaigns, such as Whopper Sacrifice, Whopper Virgins, Tiny Hands and Breakfast Shots.
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Recruiting & Content Management InternCrispin Porter + Bogusky Jun 2008 - Aug 2008New York, Ny, UsInterned for the Recruiting department and the Content Management department where I assisted the Burger King, Dominos and Coke Zero teams.Account lead on intern project for “Big Brothers Big Sisters” of Greater Miami. Our team was 1 of 2 chosen to present to the client.
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Account Managment Intern | At&TBbdo Atlanta May 2007 - Jul 2007New York, Ny, UsHelped the account team with day-to-day tasks such as trafficking print instructions, developing creative action forms for print changes, account maintenance, compiling research, and analyzing quantitative data. As part of our intern project assignment I helped design, publish and maintain an intern blog; a first for BBDO that also served as a model for other intern programs. We were also tasked with finding a way to tie the BBDO Atlanta office to its local art roots. We pitched a Green initiative project to the CMO and CEO. The project was “bought,” implemented by members of the intern team, and covered by local and national media. -
Intern | News And Lifestyle DepartmentsThe Fort Myers News-Press May 2006 - Aug 2006Fort Myers, Florida, UsConducted interviews and wrote chunk features for a prototype home and garden magazine. Helped concept and compile a new database where local business could submit events to be published in a weekly calendar. Calendar served as a “one-stop” event information source for locals and tourists, enriched relationships between the newspaper and local businesses, which led to increased advertising revenue. -
Account Management InternMoore & Scarry Advertising May 2006 - Jul 2006Cape Coral, Florida, UsHelped book talent, relay client feedback to creative teams, brainstorm creative solutions, place insertion orders and prepare client presentations.
Jessica (Francis) Henien Skills
Jessica (Francis) Henien Education Details
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University Of FloridaOutside Concentration In Business
Frequently Asked Questions about Jessica (Francis) Henien
What company does Jessica (Francis) Henien work for?
Jessica (Francis) Henien works for Self Employed
What is Jessica (Francis) Henien's role at the current company?
Jessica (Francis) Henien's current role is Freelance Brand Director/Account Director.
What schools did Jessica (Francis) Henien attend?
Jessica (Francis) Henien attended University Of Florida.
What skills is Jessica (Francis) Henien known for?
Jessica (Francis) Henien has skills like Social Media, Brand Development, Digital Strategy, Content Management, Blogging, Digital Media, Digital Marketing, Advertising, Integrated Marketing, Strategy, Creative Writing, New Media.
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