Jessica Li Email & Phone Number

Toronto, Ontario, Canada

Vancouver, British Columbia, Canada

◦ Head business development for Series B round valued at 10M by producing high quality financial analytics reports and PowerPoint presentations with Data Visualization to CEO and investors.◦ Perform biweekly and monthly company-wide bookkeeping, payroll, and reconciliation; participated in closing the books for 2023 fiscal year.◦ Collaborated with leaders in creating proposals and compiling company documents to obtain specialized government grants: NRC IRAP, SIF (Strategic Innovation Fund), and CanExport Innovation.◦ Identified 40+ potential investors across different industries through online press releases and databases, and directly interfaced with leaders and potential investors to gauge interest.◦ Streamlined and documented daily and biweekly bookkeeping procedures, improving work efficiency by ∼ 30% averaging 20 person hours per month.◦ Reduced overall product development cost by 15% through financial analyses of company-wide finances; optimized Bill of Materials and identified redundant transactions.◦ Processed and validated 20+ employee payrolls and managed 200+ invoices per month using Wave; frequently took on accounting and financial-related ad hoc projects.◦ Produced and maintained detailed audit logs for regulatory compliance and shareholders.

Vancouver, British Columbia, Canada

◦ Spearheaded a team of four, employing robust data-driven methodology to provide actionable feedback to developers; strategically implemented A/B testing and statistical analysis, resulting in a 13% increase in new user subscriptions.◦ Spearheaded SEO initiatives by crafting new articles and revamping existing content; established a permanent search engine presence while achieving a significant monthly increase in Click-Through Rate by 9K, generating long-term value for the company.◦ Analyzed and reported on 30+ competitor ad campaigns and payment structures for new subscriber models.◦ Conducted surveys and solicited existing clients’ feedback to assess user price elasticity.◦ Aided in designing of new pricing structure, resulting in a 27% increase in yearly subscription renewals.

Vancouver, British Columbia, Canada

• Oversee and regulate a range of logistics-related databases and management tools.• Administer and quality-check published content, internal databases, and operational reports to ensure department-wide cohesiveness.• Facilitate and support communication between various operational departments within the university.• Solicit frequent user feedback to create department-wide reports regarding efficiency and performance.• Communicate directly with staff, professors, and students to ensure smooth operation of department-related systems.• Collaborate closely with and function independent of team members to ensure completion of projects.• Evaluate and suggest changes to department projects alongside team members to facilitate ideal departmental operation.• Tactfully manage time and tasks of varying complexity to maintain optimal productivity.