Marketing strategist for TELUS’ consumer wireline products and services, leading teams of up to ten cross-functional project managers to execute integrated marketing plans across the business. Developing KPIs and evaluating ROI for campaigns aimed to deliver sales and increase product consideration. Enabling collaboration and facilitating process improvement across all channels including advertising, retail, digital, PR, customer experience and internal communications.

In 2015 I fulfilled my goal of taking time out to travel the world! Travelling to over 15 countries and 5 continents, I learned world history, expanded my palate and honed my storytelling through writing my blog. I returned with a greater respect for my country and extreme gratitude for the opportunity to travel abroad.

Senior manager focused on developing mass advertising, media and retail design for Optik TV and Internet in Western Canada. Managed the $4B brand to develop one-of-a-kind brand expression opportunities that drive sales, build brand love and consumer loyalty. Partnered closely with creative and media agencies to deliver extraordinary communications solutions including full media mix of digital, social, SEM, TV, OOH, experiential, radio and print. Managed major advertising partnerships with organizations like Netflix, International Olympic Committee and CBC.

Led sponsorship portfolio for major partners like Whistler Blackcomb, Big White, Vancouver Giants, Victoria Royals, BC Alpine, Fortius, BCHSBBA & BCSSGBA. Managed key sponsor relationships while developing sponsorship activation plans, social media strategy, organic content stories and staff incentives. Spearheaded NHL and WHL sponsor partner advertising campaign. Organized signature event activations such as TELUS World Ski & Snowboard Festival, Sarah McLachlan’s Voices in the Park presented by TELUS and community investment opportunities like the TELUS Walk to Cure Diabetes.