Jessica Hunt Email and Phone Number

Resident expert in omnichannel healthcare marketing, new capabilities, and emerging & future trends for the organization. Digital strategy and engagement lead for Ipsen US Neuroscience, Oncology and Rare Disease business units, translating brand strategy to HCP and DTC personal and non-personal promotional digital channels

Expanded role to digital strategy and enablement lead for Ipsen US Neuroscience, Oncology and Rare Disease business units, working across franchises to ensure alignment on digital engagement strategy, execution and measurement.

Digital strategy lead for Ipsen US Neuroscience, translating brand vision into successful campaigns across HCP and DTC channels, including field sales digital engagement and virtual detailing, EHR, health apps and AI as well as traditional digital tools (SEM, SEO, Display, Social, Email).

Marketing team lead responsible for Direct to Consumer marketing team that drove an exceptional customer experience across traditional, digital, social and live channels through all stages of the sales funnel- Developed a cross-functional retention strategy and launched supporting programs that produced nearly $1MM incremental annual revenue in the first year.- Launched social media capability in a heavily regulated industry, resulting in YOY triple digit growth in followers and engagement rates across multiple social properties and driving an increase of over 50% in brand awareness.- Worked cross-functionally to re-architect the lead generation pipeline and streamlined the sales funnel to reduce the cost of acquisition by 30% while still exceeding annual lead generation goals by 11%, achieving over 20% YOY growth.- Launched an international website (twice) across 16 regions that resulted in in a 60% increase in unique users.

Senior client relationship manager, leading the agency team in delivering strategic creative solutions to produce measureable results for clients.

Client relationship lead for a major retail restaurant, responsible for all digital strategy and execution.

- Associate Director, Marketing Operations November 2008 - June 2012- Manager, Marketing Operations May 2005 - November 2008Managed Marketing Operations team to develop and support CRM initiatives, both on and offline across various industries: pharma, retail, transportation, automotive, shipping, finance.

Managed a team responsible for overseeing all marketing activity in the Americas, including trade shows, PR, Lead Management and Salesforce CRM tool selection and implementation.

Provided sales and account management expertise to over 80 customers in the New England area across 500 suppliers, 5 channels and 75,000 line items.Exceeded overall sales goals by 12% on a 50 million dollar region in the first 6 months.

- Manager, Marketing Operations April 2001 - October 2003- Sr. Associate, Marketing Operations September 1999 - April 2001 - Associate, Database Marketing Services October 1997 - September 1999Increasing levels of responsibility in translating creative strategy into operational excellence.

Supported the consulting team in designing and implementing new business processes for banking and telecommunications clients.