Assisting Athletic Communications with management of team’s social media pages. Oversight of creative media on game days including photo and video.Social Media Management:- Collaborating with Graduate Assistants and Student Interns to develop game day content schedule for all social media platforms including Instagram, X (formerly known as Twitter), and Facebook.- Facilitating growth of social media metrics most notably on Instagram: 80k+ accounts reached, 620K+ impressions made (288% increase), and 20K+ content engagements (536% increase).- Orchestrating live content creation on game days through photography, journalism, game statistics, live Tweeting, and Instagram stories.Photography:- Editing photos utilizing Adobe Photoshop and Adobe Lightroom to ensure photography aligned with Sacred Heart Athletics’ digital brand. Photos featured on Sacred Heart Women’s Ice Hockey and New England Women’s Hockey Alliance social media accounts receiving 1.2K+ likes.- Utilizing photography for live content creation and score updates on Instagram Stories and X (formerly known as Twitter). Photography receiving compliments from athletes and athletics staff for timely submission, quality, and creativity.

Creating athlete-first vertical video content for Hartford Athletics’ social media pages. Photographed select trainings and home matches.Content Creation:- Specializing in producing short-form vertical video content for TikTok and Instagram Reels. Developed editing angle from trend research of the sports community. Videos resulted in 28K+ views and 400+ likes.Photography:- Experimenting with mirrorless camera equipment to challenge personal and Hartford Athletics’ photographic creativity. Photography earned praise from front office staff and fans for creativity.- Editing photos utilizing Adobe Photoshop and Adobe Lightroom to ensure photography aligned with the Hartford Athletics’ digital brand. Photos featured on social media garnering 800+ likes.

Photographed all Vermont Green Football Club home games. Photos used on social media, website, digital marketing, and in various graphic designs.- Edited photos with Adobe Photoshop and Adobe Lightroom to ensure creative content for Vermont Green FC and Green Mountain Bhoys, the official supporters’ group, aligned with their digital brands. Photos featured on social media and in graphic design.- Partnered with the Marketing Team for shot list. Photos included crowd shots, fans engaging with players, as well as special guests including U.S. Senator Bernie Sanders and USWNT alum and World Cup Winner Sammy Mewis.- Captured pivotal moments such as crucial offensive and defensive plays, goals, and celebrations.- Collaborated with La Presse, a French-Canadian news outlet, for photography coverage of the inaugural 2024 Maple Cup. Worked with journalists to understand article angle to drive photographic direction. Photos featured reached thousands of readers online.

Photographed University of Vermont Division I Men’s Ice Hockey home games. Created vertical video content for select games. Photos and videos featured on social media accounts for Hockey East Association, six additional Hockey East affiliates, and NCAA Ice Hockey. Photography:- Quickly and professionally edited photos using Adobe Photoshop and Adobe Lightroom to ensure deadline-driven content (big plays, goals, celebrations, etc.) was available. Photos used in various graphic designs, including Goalie of the Week, Goalie of the Month (December 2023), and final score posts.- Teamed up with Sports Information Directors at visiting Hockey East affiliated universities to ensure photos were delivered on time for communications related deadlines. - Received over 19.7K+ likes across social media accounts of Hockey East, NCAA Ice Hockey, and Men’s Ice Hockey digital accounts of Boston University, University of Connecticut, University of New Hampshire, University of Maine, University of Vermont, and the University of Massachusetts – Lowell. Content Creation:- Produced short-form video content for Hockey East and NCAA Ice Hockey social media accounts. Garnered 25.1K+ views and 1.4K+ likes.

- Managed all social media platforms: Instagram, X (formerly Twitter), Facebook, and TikTok. Impressions for the 2023 season totaled 2.6M. Facebook profile visits increased 270% and gained 2,100 followers.- Developed and executed content calendars for all social media platforms. - Created graphic design, videography, and action photography for social media posts, website, and email newsletter. Collaborated with Director of Media Relations to coordinate and develop graphics and content for all press releases.- Oversaw photographers and videographer for the 2023 season.- Trained and supervised two Digital Media and Marketing Interns responsible for video board operation, short-form video content, on-field camera operation, and print graphic design. - Collaborated with all sponsors and community partners on graphic design for print and digital brand activations.- Created social media campaigns and content plan for the 2023 Futures League All-Star Game and Home Run Derby hosted by the Vermont Lake Monsters.- Developed content plan, social media campaigns, and recap video for award winning 2023 Futures League of New England Best Community Promotion: Dig in for Pete Night -- supporting our head coach’s battle with brain cancer.- Oversight of $5,000 of in-kind donations to local non-profits- Scheduled, coordinated details, and accompanied mascot to community and social appearances. Solely responsible for building relationships with event attendees and ensuring a positive, safe, and fun experience for all.

- Assisted with management of TikTok, Instagram, Facebook and X (formerly Twitter) accounts. Increased overall account reach by over 240% and unique post impressions by 222%.- Evaluated account and post statistics to drive social content planning and marketing campaign creation. - Introduced a new creative angle by combining the personal side of the team and viral trends. Resulted in one video gaining over 65K views and a repost on March Madness Women’s Basketball’s TikTok account.- Collaborated with players and social media team to produce content for team’s Instagram, Facebook, TikTok, and X (formerly Twitter) accounts. - Created and executed social media ‘Stars of the Game’ campaign highlighting the top three performers of each game.- First team photographer for all home games and in-conference road games. Photographed big moments including winning the America East Conference Championship and 2023 March Madness’s Round of 64 against the UConn Huskies.

- Managed team’s Instagram account ensuring posts align with game schedules and evaluating account statistics. Increased Instagram account reach by 300% and impressions by 90%.- Utilized imaginative and creative solutions for all social media campaigns.- Collaborated with team managers to identify, organize, and execute creative, player-focused social media campaigns including player interview videos and mic’d up content.- Photographed game action, warmups, practices, and pre-game ceremonies. All photos used in graphic design, on social media, and in digital marketing.

- Selected from hundreds of applicants for the only campus job available to non-work study students- Assisting University students and staff in equipment rental, lost and found, and event ticketing services- Helping visitors with directions on campus and around Burlington, recommending local activities, and educating on campus events

- Facilitated weekly meetings for the Fraternity and Sorority Life Sexual Violence Prevention Task Force- Working with a team comprised of representatives from each Fraternity and Sorority to ensure the community is safe and welcoming for the entire UVM community- Collaborated with Fraternities and Sororities to provide opportunities for each chapter to meet the 70% attendance rate for the Sexual Violence Prevention Educational Programming requirement- Working with leadership in Fraternity and Sorority Life to develop resources available to the public about processes each chapter has in place for holding accused members accountable, resources in the Burlington community

- Collaborated with students, faculty, staff, Vice Provost of Student Affairs, and the Dean of Student Affairs to assess the university's resources for sexual violence prevention programming- Developed a multi-year curriculum for sexual violence prevention education for all UVM students, Staff, and Faculty- Selected to represent the Fraternity and Sorority Life Community which is comprised of over 1,000 undergraduate students

- Produced and edited videos resulting in over 50K+ views and 3.6K+ likes on Instagram Reels and Tik Tok.- Developed social media content for this Futures Collegiate Baseball League team on Facebook, Instagram, and Tik Tok platforms, significantly increasing digital fan engagement and gaining new followers.- Designed graphics for stadium video board including player slides with statistics, promotional ads, between-inning promotions and activities, and on-field camera to showcase between-inning activities.- Collaborated with the Promotions Team to ensure all video board graphics were brand compliant, written accurately, and matched game-day promotional schedule.

- Teaching Assistant for CDAE 024: Fundamentals of Public Communication- Responsible for grading all assignments in a timely manner and coordinating accommodations for over 100 students- Assisted struggling students in learning subject material and improving their writing and grammar skills- Helped with technical difficulties in the Blackboard Student platform with quizzes, discussion board posts, and essays

- Led seven-person team responsible for creating social media marketing campaigns for Instagram, Facebook and Tik Tok, including content development and graphic design for yearlong RALLYTHON: A Children’s Miracle Network Dance Marathon fundraising campaign for The University of Vermont Children’s Hospital- Established statistical analysis of social media accounts including metrics identification, data generation, and result analysis; findings lead to the development of new social media strategies that increased current follower engagement and gained many new followers- Developed marketing campaigns for Child Health Day, themed fundraising push weeks, and promoting various events; campaign was executed flawlessly through effective collaboration with the full Executive Board- Raised over $98,000 through the year-long campaign using effective community outreach; increased University of Vermont community engagement, and local business donations by hosting various events on and off campus

- Led chapter strategic communication through social media, chapter website, and email - Collaborated with multiple team members to promote events, philanthropic efforts, and member accomplishments; also recruited new chapter members through social media, email, and print platforms- Created, designed, and wrote bimonthly alumnae newsletter which included member spotlights and chapter’s impact on the University community; quickly increased alumnae engagement, philanthropic donations, and involvement back to pre-pandemic levels through new virtual experiences and local in-person events

- Conducted a survey that collected data for UVM Hillel on UVM student voting patterns for the 2020 Presidential election as well as asking questions such as "Why is your vote important in the 2020 Presidential Election?", "What motivates you to vote?" and "Do you vote in non-Presidential elections?"- Assisted UVM students with developing voting plans that include getting absentee ballots, understanding what is on their ballot, or if they were voting locally where their polling place is, how to get to their polling place, and hours that the polling place is open- Conducted outreach with UVM Hillel to UVM students reminding them to get their absentee ballots, send their absentee ballots back, and develop a voting plan if they are going to vote in-person

- Wrote organization wide statements on public policy, natural disasters, and other topics of social importance on behalf of NFTY, the Union of Reform Judaism, and The Religious Action Center of Reform Judaism- Authored blog posts on topics including the 2020 United States Presidential election and gun-violence prevention- Collaborated with the Religious Action Center of Reform Judaism to develop and implement a non-partisan marketing campaign engaging teens and college students to get out the vote for the 2020 U.S. Presidential election

- Recruited by University of Vermont Hillel to develop a new class on Jewish texts for college students- Personally enlisted students to enroll in this 12-session seminar- Facilitated guided discussion group classes- Built relationships with and connections among members of the JLF community