Social Media & Public Relations Coordinator
CurrentEstablished social media presenceManaged Google Business Profiles and Google Ad-Grant advertisingManaged all marketing and advertising needs, including designManaged marketing budget and allocated spendingCollaborated with various department heads, community partners, advertising partners and employment services organizations on various projectsVideographer: Produce a weekly video series called Mission Minutes to share the organization's mission through personal stories. Created virtual award banquets. Created orientation and training videosWorked with Goodwill International to distribute nationwide marketing campaigns while making it fit cohesively with local messagingWorked closely with the Graphic Designer to create the Annual Report and in store designsPartnered with outside agencies to conduct donor and shopper surveys and used results to drive future marketing strategiesOrganized email marketing campaigns using Constant ContactBuilt and maintained the company website using WordPressMember of DEI committee, helped write DEI policyServed as the point of contact with the public and helped maintain their public imageCoordinated events with the publicHandled customer service complaints (online, by phone, in person)
