-Responsible for reactivation of the I Quit Sugar brand, audience and Tick Program partnerships-Identify market demands to deliver integrated, end-to-end marketing solutions from strategy through to new product development and implementation-Team leadership, training and mentorship-Podcast host and producer -850% growth in revenue

Marketing Lead in a Partner Success team - the main point of contact for Klarna's prioritymerchants.• Planned and delivered end-to-end marketing campaigns that drove Klarna awarenessacross all channels.• Worked closely with Klarna central teams and marketers in other regions to optimiseexecution, share learnings and ideas.• Worked directly with Klarna integrated merchants to develop marketing plansand assets. This includes consumer-facing placements across the full shopperjourney from driving traffic, to acquisition and conversion - even being in-store andtransacting• Localised global brand campaigns and activations to improve marketrelevance and outcomes - from one-to-one merchant activations to multi-merchantmoments across all channels• Worked closely with commercial sales and account management colleagues on pitchingto prospects and management of existing accounts• Trained and upskilled new members of the team as it expanded; and acted as a seniormember with younger members shadowing merchant calls and campaigns.• Worked in cross-functional work streams to solve business problems and achieveoverall Domain KPI's

Early stage fashion-tech startup successfully funded by the Antler program 2020 Cohort. Mys Tyler is fashion app solving fit in a human way by connecting women who look similar and letting them share the wins. Instagram is great for inspiration. Mys Tyler is inspiration that fits.

Brighte make tomorrow’s energy efficient homes possible today through fast, simple, financing.Results: +466% increase in settled customers+350% increase in loan book– Successful award entries: Deloitte Fast 50 Australia 2019 (Winner), Deloitte Fast 500 APAC (4th Place), Finnies Best Use of AI in Fintech 2019, Finnies Best Banking Partnership 2019, StartCon Founder of the Year 2018 (Finalist), Finder Best Banking Innovation 2018 (Finalist)

Results:+188% growth in data revenue+$5.1 million digital growth (+19% YOY in a declining market)+$1.6 million new revenue in content marketing Successful awards entries: INMA Global Media Award 2017 Best Use of Video (Avalon Now 2) & Best Use of Native Advertising (NAB), AdNews 2017 Brand of the Year (nominated), AdNews 2017 Branded Content Award (Avalon Now; nominated) – Responsible for driving enhanced awareness, demand, pipeline velocity and revenue through integrated marketing programs; delivering creative and strategic integrated cross-channel solutions including content, digital display, social, video, email marketing, event management and sales collateral to fulfil brand and sales objectives – Project managed the rebrand of Domain Media: full strategic, visual and tonal rebrand; initial workshops, territory development, brand positioning and values; new sales collateral, launch activation partnership, launch video, launch mini-site, and merchandise; presented rebrand at national sales conference and to C-Suite management – Strategic marketing development and implementation across optimised digital channels (eDMs, SEO, display, retargeting, programmatic), outdoor and print; campaign planning, media buying, execution, monitoring, optimisation and reporting; content creation, landing page design – Managed cross functional key projects – Worked closely with UX on customer journey mapping across the property lifecycle– Copywriting award entries, landing pages, press releases, internal and external communications

Clients included: Commonwealth Bank, BankWest, HSBC, American Express, AGL, Google, Telstra – Key contact for IKON, Carat, PHD, Zenith Optimedia, OMD, PHD, Foundation, Publicitas APAC – Responsible for Domain’s biggest client; monthly audits of campaigns and sponsorships; quarterly meetings with client, media agency and Domain; maintaining first right of refusal for new products and offerings; client entertaining; home lender sponsorship consistently outperformed direct competitor delivering a highly effective ROI for client – Consistently the highest performing Account Manager achieving and exceeding monthly budgets (up to +300% above targets in pipeline); managing and mentoring a team of Account Executives; preparing and presenting research to team; managing pipeline; presenting roadshows, season launches and incentives to agencies – Originated a new client win with over $1 million revenue (no prior spend)

– Winner of quarterly Fairfax ACE Award in December 2013 for going ‘above and beyond’ Clients included: Telstra, Apple, Mercedes Benz, Air New Zealand, Porsche, Google – Key contact for OMD, PHD, Foundation, Publicitas APAC – Responsibilities included supporting three Account Managers and an Agency Group Director across all Omnicom Group clients; internal and external client presentations; responding to briefs; accountable for agency, team, state and national budgets; managing forecasts and pipeline; identifying opportunities for incremental revenue; inducting new agency employees to Fairfax; conducting regular WIPs with key clients – Regularly performed tasks and responsibilities of Account Manager; producing and dispatching insertion orders; running inventory forecasts; project managing a campaign manager, tech-ops and creative agency; reconciling monthly performance and brand billing; running end of campaign reports; sending out monthly deals tailored to client needs; developing relationships with clients to gain insights and develop business

Only Assistant to be targeted by Senior OMD Strategy for the ‘Bright Lights’ program – an exclusive group of 10 high potential OMD up-and-comers – Selected by Facebook to be one of five ‘Facebook Specialists’ in OMD – a channel specialist informed of new product launches and responsible for communicating changes within wider agency– Clients included Village Roadshow Films, Roadshow Entertainment, Beiersdorf (Nivea), Huawei, Dimmi – Major responsibilities included media planning and buying; development and implementation of digital strategies; concurrent campaign management and reporting; analysing and presenting annual and quarterly data to key client stakeholders; rate negotiation to ensure trading-focused KPIs are achieved; managing and training interns and assistants – Proficient in Mediamind, Nielsen Answers, AdRelevance, RoyMorgan, Google AdWords, Google Self-Serve, Facebook Self-Serve; Intermediate in Microsoft Office Suite

Founder of a childcare and hospitality business for Sydney's northern suburbs.