I was part of the fast-growing NY office at Pereira & O’Dell, an Advertising Age A-list Standout Agency (2015) and one of Fast Company’s Top 10 Most Innovative Companies in Advertising (2014). I worked on two of agency’s largest clients, developing non-traditional creative for national campaigns with large-scale productions. Highlights included:- Working with client NetScout Systems and Director Werner Herzog on "Lo & Behold: Reveries of the Connected World" – a feature-length documentary that debuted at Sundance and is now available on iTunes, Netflix and Amazon- Launching realtor.com’s largest TV and digital campaign starring Emmy-nominated actress & comedian Elizabeth BanksThe fast-paced and highly-visible work was an amazing way to round out my time in New York, driving client success and garnering agency accolades.

With a focus on digital, I worked on:- Numerous website builds- Initial development & launch, plus later add-ons, for a mobile application promoting customer loyalty for our largest retail client- Online travel planning tool that allowed users to customize & share trip videos, plans & itineraries Looking back, I was lucky enough to work on the Aruba Tourism Authority account as a SAE, leading their complex digital strategy at a time when travel planning was rapidly changing. Working closely with five partner agencies, we successfully implemented new digital marketing strategies for influencer, co-op, video, website, social and email campaigns that drove Aruba to become the fastest-growing Caribbean destination in 2015. Additional clients included Century 21 Department Store, Empire State Building and espnW.

As a proud ‘Farmer’ I led the rebranding efforts of New York City’s #1 tourist destination, the Empire State Building Observatory, and managed the first social campaign for espnW, a rising (and mighty!) voice for the woman who loves sports. At a small agency of ~50 people, I worked closely with every department to execute award-winning work and find new opportunities for collaboration with our clients. Additional clients included James Patterson Entertainment and RR Donnelley.

As a passionate scuba diver and a competitive swimmer, it was an honor to work for an aquatics brand dedicated to providing the best possible education and equipment to water enthusiasts of all ages. I started with a small team that opened the company's first store and led all marketing efforts for 2.5 years while the company grew rapidly and sales reached record numbers for a dive store in the US.