I'm lucky. I get to develop relationships, everyday. To understand our client's goals and uncover what's in the way of reaching them. In addition, I obsess over data spearheading the strategy, development, and management of all paid search campaigns for the organization. This year we were awarded the Google Premier Partner badge given to the top 3% of partners in the United States. - Act as a liaison between client and agency production team, clearly defining client's digital goals and the steps to measure success.- Create complex reporting measures across multiple software systems and review with clients while recommending additional strategies to exceed business goals.- Expert at paid search campaigns, specifically overhauling overdue accounts and developing strategies designed to meet business goals. Example: In 90 days of an account facelift, we have increased a click through rate by 62%, increased conversions by 400%, and reduced cost/conversion by 65% year-over-year.- Oversee all search engine optimization efforts for the agency. Example: Skyrocketed client from not ranking on Google to page one for valuable keywords on the search engine results page within six months.

After 10 years traveling the globe with students and working with local communities on sustainable development, I honed my skills in digital marketing, specific Paid Search and developed and implemented a wildly successful paid search campaign that runs to this day.- I established paid media campaigns that lowered the annual spend from $110,737 to $69,346, increased CTR from 0.82% to 6.85%, and increased number of leads by more than 100. - Spearheaded website content and on-page SEO and ranked homepage number two in organic search for highest converting keyword. - Developed strategic marketing plan to meet company goals based on competitor research, analytics, sales insights and business objectives.- Created and optimized landing pages, sales processes, social posts and email campaigns with fresh content based on customer experience data analysis. - Initiated website and landing page conversion rate optimization through A/B testing, heat mapping and Google Analytics to enhance user experience and increase conversion rate. - Built Wordpress website for performing arts programs writing and optimizing content upgrading user experience and increasing conversions.- Oversaw day of operations, developed sponsorships, public relations and social media strategies and managed vendors for annual fundraising event raising $180,000 for Autism Speaks.

This was an extremely rewarding year managing the daily operations and strategic direction of Wounded Warrior Project's Community Events department. My insanely smart and dedicated team managed 5,000 third party fundraising events bringing in $20,000,000 in revenue for the organization.• Managed six teammates and an annual budget of $2,000,000.• Oversaw participation in the Combined Federal Campaign, the largest employee giving campaign in the world, generating over $5,000,000 in revenue.• Developed reporting, marketing, purchasing, and public relations tools to ensure all activities were mission focused.• Created communication plan to engage donors and steward their relationship with Wounded Warrior Project.• Led development of a proprietary peer fundraising platform that catered to the specific needs of donors.

Where do I start? I built a business with my brother that provided opportunities for high school and college students to travel the world and make an impact in developing nations. Students and I would live in local communities, work with local families, understand local realities and give our time, energy, and heart to sustainable development projects in their community. - Worked with high school teachers and college students to create sustainable development programs in developing nations that paralleled curriculum goals. - Created relationships with 30+ local communities around the world understanding their need and how our trips could support them in a way that would create a lasting impact for the community and the students.- Worked with teachers and students to create comprehensive marketing plans including program development, pricing structures, distribution channels and promotional strategy.- Developed and maintained quality control and risk management structure operational in 12 countries.

An incredible experience working with the best in the industry to launch and maintain artist careers. Only reason to leave this once in a lifetime opportunity was to follow my calling to give back on a global scale.- Assisted all marketing activities for Juvenile, Trick Daddy, Lil' Kim, Trina, Lupe Fiasco, Pretty Ricky, Fat Joe, Tego and Trey Songz.- Organized and oversaw the operation of artist studio showcases, listening events, album release parties, and more.