Jessica Castro Email & Phone Number

Canada

Toronto, Ontario, Canada

• Develop and execute effective marketing strategies to support the development of new products and improving existing products to meet client needs• Partner with colleagues across the firm (Sales, Legal, Public Relations, Advertising, Creative, Editorial, Digital, Social Media, Events, Product, etc.) to execute marketing initiatives• Collaborate and influence across lines of business at multiple levels, as well as be able to counsel partners with the ability to connect “dots” across various and sometimes competing/ambiguous challenges• Support the creation of innovative marketing and benefit programs that meet the target market’s unmet needs and develop materials to support client nurturing and development efforts• Supervise and provide businesses, channels, and functions with metrics that help measure and monitor results of programs including return on investment, impact on revenue goals, etc• Adherence to regulatory guidelines for all marketing communications including proactive management of marketing operational risk.• Develop and maintain content and programs across investment and business consulting/practice management, client education, and product/portfolio solutions• Manage translations services for critical marketing collateral within Segment marketing and other Invesco Canada departments

Toronto, Ontario, Canada

• Provided value added sales support and responsive value based client contact for a team of Financial Planners• Managed multiple priorities and be proactive with following up on requests to ensure completion• Increased sales enablement for Financial Planners by preparing client meetings and supporting the fulfilment of investments, credit and everyday banking solutions

• Create a legendary customer experience at every interaction and look for ways to contribute to the ongoing improvement of the overall branch customer experience• Complete financial transactions such as deposits, withdrawals, bill payments and/or other account transactions for customers in an accurate and efficient manner• Ensure customer problems are handled appropriately, escalating issues when necessary• Proactively demonstrate lobby leadership in the customer lounge, help & advice area and in self serve areas of the branch a positive working environment• Actively participate in the performance management process• Engage customers in conversation to understand and meet their current and future financial needs by proactively providing them with advice and appropriate products and services• Contribute to the achievement of branch business objectives by meeting or exceeding individual sales & referral goals• Understand and meet the needs of customers by providing them with advice on appropriate products and services, and/or identify sales opportunities and refer customers to appropriate team members or TD partners• Contribute to the timely and accurate completion of branch administration workInternal Practices & Processes• Contribute to the branch objective for Operational Excellence• Ensure necessary due diligence to support the accuracy of all customer transactions

During her time at Starbucks Canada, Jessica has created several impacts in the stores she has worked in. In her first few months of employment, she became Customer Voice Lead because of her engaging interactions with the customers and helped her team increase their customer voice score from 50% to 67% in her first month. Shortly after, she was promoted to Shift Supervisor because of her strong ability to lead and communicate where she motivated her team to reach sales targets of $5000+ on a daily basis. Jessica then became Barista Trainer where she coached new hires through training and motivated them to learn the company's values. Lastly, Jessica was chosen to become the store's workplace safety representative where she is responsible for communicating workplace safety regulations to her team members.

Toronto, Ontario, Canada

• Collaborated with Board of Directors and Senior Coordinator of Events & Marketing • Provided coordination, administrative and technical support for the following events: George Brown College 2016 Frosh Concert with Alessia Cara, Annual Boat Cruise, George Brown College Talent Show • Advertised and promoted events related to student life • Maintained social media accounts to engage with students and promote awareness of events • Generated new creative ideas to approach students with promotions • Operated all aspects of the event, including set-up and tear down • Exercised judgement in the execution of responsibilities for planned events

Toronto, Canada Area

• Assisted guests with checking in and checking out while maintaining excellent customer care• Secured reservations and requests for guests to provide a smooth arrival and stay • Communicated with all other departments to guarantee prompt responses to guests’ needs• Exceeded guests’ expectation by anticipating services they may require • Used suggestive selling techniques to sell rooms and to promote other services of the hotel• Researched and recorded competitors’ average daily rate to ensure the best rates amongst competition

• Trained to perform within two units: Burger King and Concession service and sales• Carefully adhere to instructions by monitoring order screen and customer’s verbal orders• Prepare and organize high volume food and drink orders within 2 minutes to meet Cineplex standards and provide customers with orders quickly and accurately • Manage cash register till while maintaining focus and offering friendly service

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Post-Graduate Certificate, Digital Communication And Media/Multimedia

Business, Management, Marketing, And Related Support Services

Hotel, Motel, And Restaurant Management