Jessica Fletcher Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

As the digital program manager, I am collaborating closely with the eCom Lead, Creative Director and CEO, I am ensuring timely delivery, budget adherence and alignment with business needs and quality standards. Through strategic planning, stakeholder management, and cross-functional coordination, I drive progress, mitigate risks and oversee all aspects from design to deployment to deliver an elevated online experience for our customers.• Develop project plans, timelines, budgets, oversee vendor contracts and coordinate with teams and vendors for successful digital initiative delivery• Liaise with leadership, channel leads, and team members to gather requirements, provide updates, address concerns, and build collaborative relationships• Lead project teams, oversee day-to-day activities, monitor progress, identify risks, conduct reviews and reporting to ensure on-time, on-budget, and quality project delivery• Implement QA processes, work with internal stakeholders for testing, defect resolution, and ensure regulatory compliance to maintain product integrity

Melbourne, Victoria, Australia

During my time at Huckleberry I was the lead integrated producer on the frank green account. In this role, I was responsible for managing the frank green eCommerce and CRM & Loyalty work streams. As Huckleberry was in its infant stage I also helped to establish ways of working and processes to create efficiencies within the agency.

Melbourne, Victoria, Australia

I am the main client contact for the eCom and Coles Express squads on the Coles retained account with one direct report, leading campaigns end to end. I am also the lead on the new Social squad on the Coles account. In this role, I am responsible for managing and leading a small team consisting of creative and strategy to service the content squad on Coles. I aid in fostering a close relationship between Coles and social partners such as TikTok, Snapchat and Meta.• Retainer and PO management• Team integration with internal and external teams• Team lead for the Social squad - overseeing a small team to deliver social BAU and campaign work streams• Management of rolling out assets for Coles' owned channels such as: B2C website, B2B website, eDMs, app and in store POS• Campaign management across all touch points and phases• Forecasting and financial management

As a Senior Producer, I not only managed campaigns, I was also the client service lead on the Maybelline retained account. In this role, I managed a small team of designers and creatives to deliver on the BAU and campaign work streams.Clients: Maybelline New York, Pernod Ricard, Dulux, eBay, Circles.Life, Henkel• Client and delivery lead on the Maybelline Australia account• Management of BAU and campaign work streams • Management of yearly retainers, invoiced month to month• Management of campaign shoots• Retainer and financial management• Monthly forecasting, internally and with client• Owning the new FY scope of works• Support client with roadmapping for each calendar year• Working collaboratively with the strategy team and craft leads to create a strategic vision, driving the development and implementation of content both digitally and physically for our client • Campaign management from scope to execution delivering various placements such as: eDMs, standard run of site banners, skins/gutters, video banners, pre-rolls and DOOH• Assembling external creative teams for photo shoots including photographers, hair, makeup and stylists• Establishing clear lines of communication and troubleshooting any problem that may arise to ensure a swift and good-natured resolutions• Providing support of creative excellence in preproduction work, daily execution and postproduction follow up

Melbourne, Victoria, Australia

Over the 5 years I was at Isobar, I worked across many clients and campaign work streams. I gained a lot of experience in managing campaigns end to end and running retained BAU streams of work on my own. Towards the last few years of my time there, my role became a hybrid one where I also became the client lead on accounts such as, 7-Eleven. Schweppes, AGN and Swinburne University.Clients: AGN, Multinet, AP Touring, Swinburne University and CitiPowerResponsibilities include:• Managing and planning monthly Support & Maintenance retainers and website builds (Sitecore, Sitefinity, WordPress)• Managing and planning development team resourcing (FED, BED, QA, BA, PO, UX/UI) in accordance with the project timelines, outcomes and budget• Identifying risks and mitigation strategies in advance• Organising stakeholder WIP’s and meetings/ceremonies• Challenging team estimations to ensure high accuracy by leveraging a solid and trusted understanding of design and development processes• Assisting the team with managing priorities and client requests

Melbourne, Australia

Clients: Schweppes, Swinburne University, 7-Eleven, Slurpee, Pace Development Group, Village Roadshow Films, ACU, University of Canberra, Australia Post, TAC, Sensis, SEEK, UNIQLOResponsibilities include:• Managing teams comprising of designers, strategists and creatives• Mentoring Junior Producers and Account Executives• Managing the yearly planning and strategy process for Schweppes as Delivery and Account lead• Acting as 2IC to the Client Engagement Director• Working collaboratively with the strategy team and craft leads to create a strategic vision, driving the development and implementation of content both digitally and physically for our client’s consumers• Briefing external agencies, to support in delivering a holistic account marketing plan, in line with our client’s brand and business strategies• Leading internal team and client with process change and implementation• Defining and scoping projects with the client• Manage the project budget, invoicing processes and provide monthly tracking reports• Monthly forecasting and analysis • Day-to-day contact with client and external suppliers• Sourcing 3rd party suppliers and building strong relationships• Delivering all projects on time, within budget and within scope• Experience in running a media plan from scope to execution delivering various project requirements and placements such as: eDMs, standard run of site banners, skins/gutters, video banners, pre-rolls and DOOH• Direct and assign the production work that is performed on location• Assembling creative teams for photo shoots, photographers, hair, makeup and stylists• Establishing clear lines of communication and troubleshooting any problem that may arise to ensure a swift and good-natured resolutions• Providing support of creative excellence in preproduction work, daily execution and postproduction follow up

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Sydney, Australia

Clients: Lexus AustraliaResponsibilities include:• Assisting with major builds and optimisations to the Lexus Corp and Dealer websites + mobile platforms• Provide training, oversight and technical support to all 22 Lexus dealerships with their website and mobile sites across Australia• Liaise with the client on a day-to-day basis to get feedback and/or approval on assets to be uploaded onto the Lexus website and mobile site• Daily interaction with Alfresco CMS

Sydney, Australia

Clients: Microsoft Mobile Australia (Nokia), Microsoft, Kaldor Art ProjectsResponsibilities include:• Lead digital PM on Microsoft Mobile Australia • Ongoing day-to-day communication with Microsoft Mobile's international production HUB for all microsoft.com/en-au/mobile updates • Responsible for estimates and timelines for the start of each campaign and project• Liaising with clients and key account managers on a daily basis• Running a media plan from scope to execution delivering various project requirements and placements such as: standard run of site banners, skins/gutters, video banners, pre-rolls and DOOH• Ensuring all campaigns and projects are complete on time and within estimated budget• Lead Digital PM Lead on the roll-out of the Nokia.com responsive site – updates and UAT• Lead Digital PM lead on the migration from Nokia.com.au to Microsoft.com/en-au/mobile• Junior digital PM on the redesign and build of the Kaldor Projects Art Projects website

Hong Kong

Clients: One2Free Telecom, Art Basel Hong KongAccount Servicing - Internship (4 Months)Responsibilities include:• Worked with the DAN team and client on the one2free “Playground” campaign • Managed launch of the new Playground phone app “Typhoon Run”• Used social media platforms (Twitter, Facebook) to promote Art Basel Hong Kong 2013• Responsible for daily and weekly Keynote reports for clients – use of Google Analytics and Facebook Insights

Hong Kong

• Building and creating campaigns for Australian clients• Search Engine Optimization through Google AdWords and Kenshoo• Monitored and administered web analytics dashboards, reports and key reporting tools, and pointed out key areas of importance in accordance to client goals• Put together monthly reports for client’s accounts to show KPI progress

Long Island City, New York

• Responsible for updating and maintaining Steve McCurry’s Official Website and Research Website• Scanned negatives/slides into computer • Edited and retouched photographs using Flexcolor and Photoshop and converting FFF files to TIFF files and JPEG• Converting documents to PDF and uploading to website• Uploading all forms of media onto the research site www.researchstevemccurry.com

Bachelor Of Arts (B.A.)

High School