Jessica Harding Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Canada Area

• Upline manager accountable for all customer marketing resources and execution including 2 direct and 3 second line reports • Led the identification and road-mapping of automation and operational effectiveness, transforming how CBoC marketing supports the businesses• Introduced formal budgeting to the marketing team and championed the practice of keeping tighter control of spending and ROI by designing and implementing a net new process and tracking dashboard.• Delivered the first automated, triggered email program at the organization, resulting ~100 points increase in engagement and ~10 points increase in conversions.• Managed the strategy and application of the first lead scoring initiative for the organization, leading to higher qualified leads for sales and dedicated marketing for the most profitable customers.• Accountable for providing clear and relevant performance insights, including ROI, to senior leadership as well as meaningful conclusions from brand, media, and business metrics.• Accountable for annual business planning and executive buy in for a $2M marketing team budget.• Collaborated with a media agency to build, guide and support relevant media plans and tactics that align to the brand strategy and deliver against $35M revenue targets.• Introduced a new customer segmentation approach to the marketing team and led the team through the process of moving from product focused to customer focused marketing including dedicated acquisition and retention strategies.• Modernized the direct mail channel by creating and executing a strategy that introduced refreshed creative, cross-channel integration and automation.

Oakville, Ontario

• Owned the customer retention strategy for the organization; developed and delivered a new customer retention strategy using first of a kind segmentation. Estimated savings in 2017 = $1.5M• Recognized by senior leadership as a recipient of the Marketing Innovation Award in 2016 for leading an initiative that is estimated to drive $1.5M in savings for the organization• Set and delivered against annual business plans and a $4M loyalty budget; launched targeted and national initiatives to achieve growth/profitability and customer satisfaction targets• Led development of strategic campaigns to drive a 10%+ increase in re-issued card activation rates• Active role in building the new loyalty program, Triangle Rewards, including the conversion and customer awareness strategies, brand positioning and value proposition• Leadership role in the Triangles Experiences program; managed relationship with third party partners including contract negotiations; direct reporting and liaison with senior executives and strategic research and competitive analysis, • Responsible for data driven initiatives and leading teams of analysts and data scientists to generate insights from corporate, call centre, 3rd party and derived data to understand our customers and engage them through timely, relevant experiences that increase customer lifetime value• Strong interpersonal skills allowed me to collaborate effectively across different functional areas and successfully lead teams to deliver customer focused initiatives, both small and large scale• Led cross-banner (Mark’s/Sport Check/Canadian Tire) integration campaigns that demonstrated my understanding of customer trends and segments across different markets and used data to inform opportunities to integrate them; many strategies adopted by Triangle Rewards

Oakville, Ontario

Recognized and promoted within role - same accountabilities as above with adjusted expectations.

Oakville, Ontario

• Built CTFS and CTR Integrating Planning Roadmap for CTR Card Offers• Led the implementation of planned end to end base program initiatives for card offers at CTR• Managed standardized reporting for CTR card performance for team• Monitored, assessed and reported key insights on competitive landscape

Toronto, Canada Area

Acting Category Business Manager (CBM) August 2013-February 2014o In the absence of a CBM, transitioned from executing to leading the business to deliver 17% over plan in 2013o Sole product expert and point of contact for executives, dealers and vendors regarding categorieso Optimized sales through promotional plans to achieve POS delivery targets on a monthly, quarterly and yearly basis; Execution and optimization of promotional flyers at the category levelo Lead successful line review through identifying opportunities and strategies, sourcing vendors and products, negotiating costs and executing decisions• Delivery of 100% accuracy in category level analysis, optimization and execution of product line reviews, new product introduction and promotional plans• Coordination and managing of cross-functional teams for successful project completion including supply chain, pricing, multi-channel marketing, web team, branding, packaging and POP• Exercise strong relationship management through managing, maintaining and growing a portfolio of >500 vendor and dealer relationships; provide necessary tools and resources to support sales• Responsible for supporting a $37.5 Million team sales goal; consistently working to hit and surpass sales and campaign delivery targets • Responsible for a $75,000 budget as team lead for coordination and execution of Products Parade • Plan and execute the work plan for incremental merchandising activities such as public relations, road shows, in-store demos and specialized advertising treatment • Work with CTC Orient Office to manage vendors and find new offshore sourcing options

Ottawa, Canada Area

• Dealt with diverse customers on a consistent basis, promoting my excellent communication and customer service skills ; Learned how to build and maintain customer relationships• Attention to detail in following branch audit and compliance regulations• Took the lead on sales campaigns and customer service ventures• Fulfilled sales accountability• Active corporate volunteer and leader: Toy Mountain lead, Habitat for Humanity, Hospital Fundraisers

• Provide leadership and support to business students and other organizations across the country• Coordinate the National Executive elections as well as the selection process of the annual CABS awards• Facilitation of annual and semi-annual general meeting preparations and delivery• Successfully passing National Agreements that affect over 40,000 students in Canada• Oversee national conferences and competitions, promoting the CABS brand through Canada• Working on incorporation and legal documentation• Creating relationship between CABS, other student organizations and the Canadian business community

• Worked with faculty and conducted qualitative research to develop course material • Create databases in excel for use in lab exercises and class presentations• Created marketing material to and helped with selection process from 50 candidates• Shared presentation, communication and case analysis skills through labs taught to 30 people based around presentation skills

• Interviewed and hired a team of 30 students, oversaw a portfolio of 8 directors• Proven ability to get team members into action • Developed and implemented a succession planning strategy • Managed a $40,000 budget• Planned, Managed and Supervised events up to 250 people and $30,000 in budget

• Conduct internal and external analysis of two organizations to determine if they should merge or remain as two separate entities; affected budgets totaling over $1.5 million• Use of project management skills to create project plan, follow a detailed schedule and manage costing• Development of merger recommendation for the organizations as well as short term and long term implementation strategy, including organizational restructuring and branding suggestions• Deliver recommendations for mergers and transitions to Executive Directors of both organizations; full written strategic report to all employees and Board of Directors

• Assumed the lead in recruitment, following through from interview stage to letter of offer• Wrote and maintained budgets up to $500,000• Prepared local and international travel arrangements for Directors and VP’s• Proven organizational skills through organizing meetings and conferences, domestic and international• Worked closely with team members to maintain an organized and structured work atmosphere• Learned to operate under time constraints and proficiency requirements• Improved multitasking and organizational skills to react to changes in a fast-paced environment

• Received, recorded, sorted and organized government protected documents• Utilized organizational, time management and technical skills on a continual basis

• Event planning/management and logistics coordination• Facilitated promotion and media awareness, brainstorming and program research• Gained ability to work independently and manage time