Jessica Johnson Amis Email & Phone Number

Little Rock, Ar, Us

Little Rock, Arkansas Area

•Lead marketing and creative strategy, guiding the vision and direction for all branding and content initiatives across THV11.•Serve as a key member of executive leadership team, contributing to high-level decision-making and organizational growth.•Oversee THV11 creative production from concept to execution, ensuring alignment with brand goals and audience engagement.•Manage a team of producers focused on connecting audiences to owned media platforms, optimizing content distribution.•Develop and execute integrated marketing campaigns across digital, social, outdoor, OTT, and TV channels to drive brand awareness and growth.•Spearhead local promotional strategy and coordinate a number of key content elements for THV11+, driving substantial month-over-month increases in minutes watched and app downloads.•Handle departmental budgeting and resource allocation, managing personnel and ensuring optimal operational efficiency.•Coordinate company’s presence at key community and industry events, conferences, and sponsorships to enhance brand visibility and engagement.•Manage a team of producers and hosts who create daily lifestyle program airing on digital and broadcast platforms.•Led a successful promotional campaign that elevated THV11 from #3 to #1 in late-night news ratings, achieving significant YOY growth (Source: Nielsen, Feb ‘23).

Little Rock, Arkansas Area

● Serve on THV11’s news leadership team.● Manage a team of journalists who curate and create content to populate the DMA’s most-visited TV news website THV11.com (source: Hitwise) and its social channels.● Develop and implement digital and social strategies across all platforms.● Train newsroom staff on social listening, social TV, and other strategies.● Coach reporters on using social media in the field.● Write and develop contest/sweepstakes rules.● Produce video social-specific spots to promote THV11, its teams, and our content● Plan and coordinate events such as “THV11 In Your Town.”● Handle all HR-related issues and scheduling for Digital Team.● Design graphics for use on thv11.com and its social channels.● Coordinate with Marketing and Sales departments to implement digital campaigns.● Shoot and edit digital-exclusive videos, and train team on shooting and editing.

Little Rock, Arkansas Area

● Coordinate with all station departments to develop strategies to best connect with viewers via social media. (I.E. Develop sweepstakes, tweet from sponsored events, design graphics to promote stories and talent on social platforms, manage Facebook ad-buying.)● Share news on all social media platforms; monitor engagement and questions from viewers.● Closely monitor web and social media analytics.● Design cover photos, web graphics, and social-shareable images.● Write and edit AP Style news stories for thv11.com, as well as a social media-themed column, “Social Scoop.”● Produce and edit video for thv11.com.● Stay on top of tech and social trends such as new apps, programs, or updates to existing platforms.● Lead bi-weekly digital committee meetings to brainstorm on how to better THV11’s digital presence.

Little Rock, Arkansas Area

● Write and edit AP style original stories for thv11.com.● Monitor and post news from outside sources such as Gannett properties and other national news affiliates.● Populate THV11 social channels.● Cut newscast video to use on thv11.com.

Little Rock Metropolitan Area

Led communications for a short stint, helping develop marketing efforts surrounding the organization's Draft Day events and Be Pro Be Proud’s mission.

● Build and maintain Facebook page.● Develop and teach staff specific posting methods.● Manage website.● Design monthly e-mail ads and Facebook promotions.● Manage restaurant staff in high-pressure, team-driven setting.

Little Rock, Arkansas Area

● Develop monthly sweepstakes to better the store’s social media engagement.● Design weekly email newsletters and ads.● Coordinate with area private schools to sell and deliver uniforms and other needs to teachers and students.