Managed internal team of social media community managers and designers to create content for multi-platform campaignsDeveloped customized materials for clients, including social media playbooks and content strategies to establish tone/voice, best practices and creative tacticsLed social strategy for 360 marketing campaigns and collaborated with various departments within the agency to bring ideas to lifeManaged social media properties (Facebook, Twitter, Instagram, Pinterest, etc.) for brand and entertainment clients, including drafting, posting and optimizing content on a daily basisEngaged fans through real-time marketing tactics such as live tweeting, hosting contests and giveaways, and leveraging cultural eventsBuilt social communities from the ground up, testing varied content types and adjusting strategies based on post performance

Executed Nintendo’s first social-driven campaign in celebration of the 25th anniversary of The Legend of Zelda franchise, and received the Golin Award for ”Best Use of Social Media.”Managed Nintendo's social media channels, acting as the primary community manager, drafting, posting and monitoring content through third-party publishing platformsServed as the metrics and reporting lead, responsible for drafting weekly and quarterly social media reports. Planned and developed social media tactics for various programs including the launch of Wii U