Jessica Karr Gurtman Email & Phone Number

Seattle, Wa, Us

• Led a team of program managers to drive strategic initiatives and operational solutions for a thriving partner ecosystem, resulting in accelerated innovation and valuable synergies.• Collaborate cross-functionally with Sales, Finance, Marketing, and Product teams to develop and implement sales strategies that strengthened partner relationships and maximized the value of Amazon Ads solutions.• Empower sales teams and partners through comprehensive full-funnel solutions training, ensuring optimal utilization of the advertising platform.

Seattle, Wa, Us

• Led the development and execution of annual commercial agreements with global agency partners, driving innovation and accountability for long-term business results.• Collaborated cross-functionally with Finance and Sales to streamline deal processes and launch features to optimize deal planning and monitoring.• Launched deal reporting and actionable insights to drive product adoption and growth with global agency clients.

Seattle, Wa, Us

• Developed an innovative product sampling campaign opportunity that leveraged Amazon insights and advertiser business objectives to send product samples to highly-relevant customers to drive awareness, trial, and purchase behaviors.• Led business development and international expansion for Amazon Product Sampling program, increasing revenue 10X over two years.• Delivered qualitative and quantitative end-of-campaign reporting to advertisers, providing unique customer insights.• Developed scalable campaign setup processes, sales training, and go-to-market strategies for program expansion into Europe, Canada, and Japan.

Seattle, Wa, Us

• Managed product roadmap prioritization, feature scope definition, user acceptance testing, and release planning for mobile apps and six-branded sites selling various products.• Led teams through transition from waterfall to agile disciplines, improving prioritization and roadmap planning.• Influenced product prioritization and coordination across cross-functional stakeholders to enhance customer experience.

New York, Ny, Us

Led a team of dual-brand, Macy’s & Bloomingdale’s, Product Managers to launch features to drive traffic and customer acquisition. Led discovery and strategy for new business models, including marketplace order integration, SEO, site monetization, and social commerce opportunities. Partnered with Marketing, Merchandising, and Technology teams to define product roadmap and prioritize partner integrations and proofs of concept.

New York, Ny, Us

Drove the mobile roadmap, strategy and planning for mobile and tablet web, and iOS and Android app product portfolio. Led multiple person team to launch features and define product strategy across all mobile devices and platforms. Collaborated with UX, User Research, Creative, Marketing, Merchandising, UI Development, and QA teams to define business requirements and customer experience to align with overall brand vision and omnichannel business goals. Identified technical impacts, project dependencies, and develop product plans, launches, and deadlines.Awarded Bloomingdale's Team of the Season Recognition in 2015 for outstanding achievement for innovative, successful product launches and omni-channel commitment. Participated as a panelist at Mobile Shopping Summit in Fall 2014.

New York, Ny, Us

Delivered site-wide initiatives to improve the shop and browse experience. Managed vendor relationships and integration solutions for social shopping, user-generated content, and other personalized experiences.

Armonk, New York, Ny, Us

Senior Consultant for Application and Innovation Services with IBM Interactive. Awarded GBS Technical Achievement Award - 2010 for Tiffany & Co.’s Rapid Speed to Market regarding Localized E-Commerce Sites, IBM

Dublin 2, Ie

Created and maintained computer-based training modules for Oracle PeopleSoft system implementation releases.

Bs, Commerce, Japanese

Education record