Crafted viral content on Tiktok with over 100 million organic views across every platform, establishing myself as a Birdtok influencer, building a community of indoor birding enthusiasts. • Analyzed data to gain insights into content creation and digital ecosystem.• Developed skills in influencer marketing and content strategy.• Livestream average audience: 11k

Delightfully Good Towels - ShopHavly.com - Product & Brand Development from prototype to shipped product- DTC Distribution on Shopify, Amazon, QVC

Special ops consulting service from an elite team of brand strategists andmarketers for select brands- Digital marketing strategy (SEO, SEM, Display, Programmatic, etc.)- Social media strategy & content creation- Advertising and media buying/strategy- Consumer research & segmentation- Retail marketing - national and local- Influencer marketing & brand ambassadorships- Sample of clients: Bergdorf Goodman, Ann Taylor, LOFT, kate spade newyork, Rent the Runway, MOTHER Denim, Colgate, Rebecca Minkoff, Carolina Herrera, Vince, Loeffler Randall

Elected official for local Democratic committee to oversee 2018 Mid-Term elections & the 2020 Presidential election

Global fashion company that designs and markets a range of women's andmen's apparel, accessories and fragrance products under the kate spade new york and Jack Spade labels.- In a new role created exclusively for my recruitment after consulting for six months, tasked to establish an operationalized global department managing all digital activations for Kate Spade & Company brands- Managed global content creation process & migration of international social profiles into one global presence- Established first social media reporting, benchmarking, key performance indicators & consumer insights that created actionable optimization opportunities- Established the brand’s first relationships with key industry innovators and unlocking first-to-market partnerships across Facebook,Instagram, Pinterest, Tumblr, YouTube/Google- Launched the brand’s first branded entertainment video distribution strategy for the Anna Kendrick #missadventure series that generated the most video views in brand history- Increased revenue from social media activities by 750% in 6 months

Fortune 500, global luxury fashion and lifestyle brand for over 50 yearsRalph Lauren ~ 01/2012 - 07/2013- Launched & managed Ralph Lauren’s first global social media strategy- Established first social media reporting, benchmarking, key performanceindicators & consumer insights that created actionable optimizationopportunities- Lead a centralized social media department of 5 that interfaced with globalteams, creative, brand management, traditional advertising,eCommerce marketing, retail marketing & executive teams- Designed, managed and implemented annual & LRP for social media budgets- Represented Ralph Lauren at industry events to ensure the company was working with the world's most valuable partners & emerging technologies -Launched & managed 2012 Olympics/Paralympics brand activation

Launched & managed the Digital Media Division to integrate with the existing services in global communications, celebrity wrangling/dressing/ casting, events and branded entertainment video production.- Established a global team and client base located in New York, London and Los Angeles- Oversight of all agency services which included Display, SEM, SEO, affiliate marketing, email marketing & programmatic media buying/strategySample of clients: kate spade new york, Net-a-Porter, Mr. Porter, The Outnet, Lancome, Serena & Lily, Jack Spade, J Brand Jeans, Demi & Ashton Foundation, Rachel Zoe, Nicola Formichetti & more

Digital marketing & strategy agency with a specialty in luxury brands and premium publications.- First full-time hire, growing to a team of 100 & 25 direct reports- Oversight of all agency services which included Display, SEM, SEO, affiliate marketing, email marketing & programmatic media buying/strategy- Pioneered the agency’s infrastructure, operational process and workflow (trafficking, reporting, account management)- Maintaining outward facing relationships with publishing and technology partners- Speaking engagements at industry events and internal client off-sitesSample of clients: Neiman Marcus, The New York Times, The Economist,Louis Vuitton, Dior, L'Oréal, Givenchy, Fendi, Net-a-Porter, Burberry, Oscar de la Renta, Valentino, Veuve Cliquot, Belvedere Vodka, Moet & Chandon