At Gather Sciences, we provide a data-driven platform for creating purpose-driven and sustainable hybrid work models. Our Balanced Hybrid®️ approach is uniquely designed to help organizations capture the significant benefits of a hybrid work model without negatively impacting business growth, agility, and company culture. We leverage integrated data to offer organizations new visibility into space utilization, uncover insights to enhance the in-office experience, and provide a roadmap to continued improvement. As the CMO and Strategic Advisor, I support the CEO with development and execution of product strategy and GTM initiatives.

As a Fractional CMO, I deliver strategic marketing leadership and expertise to B2B clients, shaping and executing transformative marketing strategies that elevate organizational impact. My approach is highly customized, aligning with the unique needs and growth objectives of each organization, from innovative startups to established mid-market enterprises within the venture capital and private equity sectors. Collaborating closely with private equity firms, I provide strategic guidance and support to portfolio companies on a range of initiatives, including go-to-market (GTM) strategy, sales enablement, product marketing, and targeted demand generation.I am dedicated to driving significant value creation by harnessing data-driven insights and employing methodologies to optimize ROI and propel business success. My commitment extends to building and nurturing high-performing teams, instituting robust processes and technologies, and establishing clear, ambitious goals that ensure sustained competitive advantage and long-term growth.

Led all marketing and communications, including demand generation, brand strategy, product marketing, analyst relations, and client marketing. Transformed and scaled a world-class marketing function for a global software enterprise with offices across North America, achieving significant growth and capturing up to 8x shareholder returns.•Drove go-to-market strategy that contributed to nearly tripling ARR, resulting in a strategic majority investment from Vista Equity Partners in January 2022.•Developed a robust inbound and outbound demand generation engine, leading to 87% of closed won business sourced through marketing and enabling the sales team to exceed new logo ARR targets by 28% in 2021.

Member of the executive leadership team contributing to the rapid growth and successful transitions from venture capital backed (Sigma Ventures and Granite Ventures) to private equity owned (Luminate Capital in 2016 and TCV in 2020).• Instrumental in building a brand that is recognized across the Fortune 1000; responsible for marketing initiatives that generated 60%+ of new business revenue, enabling Oversight to grow ARR by more than 40 percent year-over-year from 2017 -2020.

Key member of the leadership team reporting directly to the CEO. Led the pivot from on-premise to SaaS. Responsible for the development and execution of marketing strategy, which included positioning, branding, pipeline development, analyst relations, content creation, and digital marketing.• Brought BDR function in-house providing leadership to a team of 10; implemented successful multi-touch campaigns to generate meaningful interactions for sales; accelerated growth paths for reps to move into account executive, account manager, business development, and client implementation roles as business scaled.• Led rebranding initiative; defined company’s core message to drive organizational alignment and launched new brand, messaging, and website.

Responsible for driving demand and delivering top line growth by generating quality leads for the sales funnel.•Developed and executed integrated multi-step programs supporting revenue and brand goals•Ensured strategic objectives were met by working with VP of Sales and other sales leaders for the Retail Business Unit to drive collaboration between sales and marketing•Contributed to the deployment of Retail marketing programs that helped to generate a 17% increase in sales accepted opportunities from 2011-2012•Performed direct marketing tasks, including segmentation of database, list management, campaign development, and reporting

Responsible for managing the planning and execution of RedPrairie’s corporate events, specifically RedShift (RedPrairie’s Annual User Conference).•Joined team eight weeks prior to RedPrairie’s largest User Conference to date, encompassing 1,100 attendees and over $1M in sponsorship funds•Executed and managed sponsor communications, exhibit hall setup, attendee registration, and all onsite events•Developed and maintained effective and efficient vendor relationships with third-party vendors (including DMCs, hotel, catering, promotions, etc.)•Negotiated more than $40K in savings across multiple external vendors and exhibit managers•Met budget objectives and managed post-show tracking and accountability of expenses

Reengineered lead routing process to enable the ability to track marketing programs more efficiently using Salesforce.com.•Reviewed and evaluated 600+ inbound leads and prospect inquiries on a weekly basis•Ensured sales leads were accurately scored, prioritized, and distributed to the appropriate Bomgar field organization for follow-up•Collaborated with sales and demand generation teams to monitor performance of leads across various stages•Continuously improved accuracy of customer and prospect accounts

Responsible for all online and onsite event creation and execution to build brand awareness and generate qualified leads for all sales teams.•Managed budget for each event, developed marketing briefs, tracked timelines, and planned booth theme as well as all logistics including shipments and setup•Developed horizontal and vertical prospect lead generation events to support all sales teams•Evaluated ROI on multiple facets for each marketing event•Produced event specific materials and coordinated with supporting departments to attend events•Identified ideal buyer contact information and database development, as applicable based on event focus•Created and executed all executive events and local association meetings•Supported enterprise and commercial sales team by executing programs that aligned with their goals•Managed and distributed all Bomgar branded materials for events, customers, prospects and employees

Oversaw various marketing areas, including planning of corporate events and management of advertising budget, while taking ownership of public relations responsibilities from external PR firm.•Promoted from coordinator to manager after eight months of employment, reporting directly to VP of marketing•Managed PR function along with external PR firm and six-figure PR budget•Managed advertising effort, including online and print media buying as well as creative design direction•Assisted in the design and execution of integrated marketing campaigns, including product launches and demand generation activities•Managed multiple external resources for all graphics and marketing collateral needs•Assisted in complete rebranding effort for company and products, including new company identity, logo, messaging, positioning, and new web presence•Coordinated all aspects of tradeshows and corporate events, including schedule of 30 shows per year as well as multiple special events for customers, partners and employees•Received training to manage company website through CMS software

Assisted Marketing Manager with events and advertising.•Planned, attended, and executed three major events with Marketing team•Developed creative marketing pieces to promote advertising sales for magazine •Authored copy points summarizing each month’s issue for regional radio usage•Experimented with new ideas which would provide a fresh start for future events