Jessica Korneff Email & Phone Number

Tel Aviv-Yafo, IL

Jerusalem, Israel

• Build strategies for new product features based on extensive research, including app store performance analytics, user reviews, creative testing outcomes, and successful ad campaigns
• Pitch product features, UI changes and optimizations to marketing & developer teams
• Gather weekly competitive landscape analyses on category trends, competitor creative and keyword strategies within our app category to drive informed decision-making
• Create creative strategy decks & oversee A/B testing for key visual elements in app stores
• Manage the oversight of app storefronts organic performance growth and store branding, ensuring a fully optimized app store presence.
• Build & foster strategic partnerships with Google Play & App Store business partners to secure organic app exposure in the app storefronts

• Acted as the primary client liaison across various client verticals (gaming, fintech, sports)
• Devised & presented full marketing strategies for clients, ranging from creative, ad campaigns, and organic performance to create cohesive & effective marketing campaigns
• Managed projects end-to-end across creative, business intelligence, and user acquisition teams in order to meet client needs & KPIs
• Created a company strategy & established new processes to onboard the client team as a new branch of yellowHEAD
• Built & oversaw training materials & processes docs to ensure smooth project management while training and managing a brand-new team of client success managers

Israel

• Ensured growth in both organic app store presence, driving growth in installs and conversion rates through strategic creative recommendations, keyword targeting, and A/B testing
• Built & tested creative strategies for A/B graphics testing
• Devised bimonthly keyword strategies to grow visibility across search queries & associate the brand with new terms that lead to advanced visibility in the app stores
• Represented yellowHEAD as a primary source of knowledge by leading industry webinars
• Prevented churn by stepping in to struggling client accounts & revamping strategy and execution

• Acted as the main point of contact with clients, regularly creating & presenting strategyrecommendations, updates, and reporting
• Optimized listings to boost keyword rankings & improve app visibility & installs by 10%+
• Built strategic recommendations on brand positioning in app stores to boost conversion

Chicago, IL

• Built end-to-end year-long recommendations across online video, TV, and print platforms to extend reach for the brands, while acting as direct point-of-contact for clients
• Negotiated proposals and added value across 50+ TV & online video partners during the Upfront season
• Projected monthly and quarterly budgets and forecast media spend routinely throughout the year
• Juggled monitoring paid and added value inventory while strategically re-investing savings
• Built client-facing decks to summarize complex buys and overall media strategy
• Handled urgent requests while managing client expectations and working closely with vendors to accommodate revised goals

Chicago, Illinois

• Built and regularly updated strategy flowcharts to reflect weekly investment and TRP goals for campaigns across TV, online video, local, print, and international media
• Negotiated, secured, and stewarded year-long print buys across 50+ publications
• Loaded and monitored online video campaigns and compiled weekly reporting to track delivery
• Updated status reports and led weekly client calls across brands
• Assembled monthly billing packages and organized paid inventory to accurately charge clients
• Wrote in-depth POVs and compiled competitive landscape and industry reports

Chicago, Illinois

• Assisted in all aspects of PR campaigns for World Kitchen, Paris Presents, Inc., and the Allstate Foundation.
• Drafted media kits and secured print and online placements
• Conducted in-depth media monitoring, compiled hundreds of placements, and assembled results into comprehensive Excel sheets
• Assisted in research to help facilitate the campaigns
• Drafted monthly dashboards and recap reports to showcase media impressions for the brands
• Created and distributed mailers and briefing books

Chicago, Illinois

• Researched potential spokespeople and strategized about which celebrity to choose based on unique needs of the client and advertising campaign
• Compiled detailed reports on potential talent to be sent out to different PR agencies and the client
• Wrote blog posts related to relevant talent and culture
• Conducted weekly industry monitoring

Madison, Wisconsin Area

• Helped maintain media and public relations
• Conducted regular interviews and wrote weekly articles featuring student leaders
• Wrote blog posts related to current and local events
• Composed and distributed press releases
• Reached out and established new media contacts
• Represented the UW-Hillel on campus and worked with other staff members to create a welcoming atmosphere in the building

Chicago

• Worked independently and with a team of interns to promote the company
• Researched local businesses and reached out to managers
• Conducted B2B conference calls
• Attended events and followed up by evaluating customer feedback
• Regularly wrote “event recaps” to promote the events
• Planned events from start to finish and marketed through social media, graphic design, and direct interactions with potential customers

Madison, WI

• Assisted Marketing Chair in promotional projects for WHSP
• Organized a database of media files
• Maintained positive relationships with WHSP authors through outreach initiatives
• Contacted various companies for potential sponsorship

Madison, Wisconsin

• Read and reviewed a novel on a biweekly basis for a student newspaper with an audience of around 10,000 readers

Chicago

• Created and implemented various market research surveys
• Designed and conducted a weekly tour of a Chicago neighborhood
• Produced all promotional materials for the tour
• Drafted a potential new website design and presented it during a staff meeting
• Worked closely with other hostel staff to best represent HI-Chicago to all travellers, both American and international