Jessica Kunzer-Pearson Email & Phone Number

Salt Lake City, Utah, Us

Oversee the vision, strategic planning and operational execution of leading outdoor branded content and commercial film production company working with nationally and internationally recognized clients such as Brooks Running, Intermountain Health, Mazda, and Dick’s Sporting Goods. Lead operational planning for business development, client services, and marketing programs including organizational structure, studio operations, and support of client productions, sales, and marketing.Accomplishment Snapshot:- Created and planned first ever Wasatch Picture Show film festival fundraiser which sold out with over 400 attendees.- Established new CRM to support sales and client relations.- Oversaw design, development and launch of new company website.- Overhauled company accounting with changes to fiscal planning, bookkeeping, chart of accounts, credit card provider, expense tracking and payroll management.- Monitor performance metrics related to operational expenses, revenue, sales, and marketing efforts.

Lindon, Ut, Us

Recruited by branded consumer products technology company to report to Chief Brand Officer and play integral role on brand marketing team. Owned strategic direction and initiative planning for multiple product portfolios. Worked for company until it was acquired by new owner.Accomplishment Snapshot:- Researched and onboarded company-wide digital asset management system.- Clarified brand guidelines and target positioning for three different brand portfolios.

Los Angeles, Ca, Us

Provided leadership and coordination of company sales and marketing functions for leading boutique experiential and event agency. Developed and implemented sales and marketing strategies. Monitored and analyzed sales and marketing activities against goals. Assisted with human resources, staff development, organizational structure, and culture creation.Accomplishment Snapshot:- Created and executed company communications calendar for internal and external stakeholders. - Mentored project managers and teams.

Salt Lake City, Utah, Us

Dragonfli Media is a marketing, media and event production agency connecting clients with targeted demographics through the creation and distribution of compelling content.• Organized media launch of 2018 International Champions Cup including coordination of the press conference delivered Live to the Facebook pages of 16 of Europe's largest football clubs.• Scripted, produced and delivered 36 Facebook Live author interviews in four days for Facebook at Book Con/Expo 2018 with guests ranging from Barbara Kingsolver to Sean Spicer.• Produced live monthly virtual conferences for Inman News featuring real estate industry leaders including the CEOs of Zillow, Redfin, Realtor.com, Keller Williams and more. • Developed and executed two-year public awareness campaign for the Utah Children's Justice Center including paid social, television advertising and out of home. Increase web traffic by more than 2,000% and expanded media budget by 50% through in-kind negotiations. • Developed innovative content marketing strategies for Clif Bar delivering nearly 400,000 views to live content about climate change.

Salt Lake City, Utah, Us

Hired to expand marketing business line for event logistics company. Guide long-term business strategy as member of Executive Leadership Team. Hire and manage FTEs as well as independent contractors. Direct full marketing lifecycle, including ideation, brand strategy, market research, development, and execution. Leverage brand activation, advertising, public relations, grassroots, social media, email, and content marketing for premium national clients. Direct media planning and content development for websites and social media outlets. Oversee all media partnerships. Establish department goals, KPIs, and incentives. Manage strict budget allocations.• Opened new revenue department by quadrupling marketing team and developing full-service marketing capabilities• Contributed to landing multi-million-dollar Lexus contract; directed experiential strategy, launching a high-end, 4-race running series brand and registering 5,800 participants in 3 months. Subsequently, the series's participation grew over 200% over the next five years.• Drove conceptualization and execution of innovative virtual competition format for The North Face Park and Pipe Competitions; after fast launch in first year, garnered 64K page views and 4.5 million editorial impressions; doubled participation in second year.• Developed internal website enabling The North Face to better access photos, videos, blogs, and other submissions from global brand ambassadors.• Grew SCOTT Enduro Cup Mountain Bike Series from one event with 150 participants in 2012 to 3 events with more than 628 total participants in 2015, establishing brand within niche influencer market.

Salt Lake City, Utah, Us

Managed all communications and PR initiatives for nonprofit marketing organization for $1 billion-dollar Utah ski and snowboard industry. Directed press releases, conferences, media events, and familiarization tours. Assisted President with development of key message points and collateral. Orchestrated media events in key markets from New York to Los Angeles. Hired and managed PR agencies. Created media metric summaries of industry press coverage. Provided executive-level budget management, forecasting, and reporting. Developed sponsorship programs with major brands. Managed blog, social media strategies, and grassroots marketing efforts.• Conceptualized and launched first-ever Ski Utah Magazine; acted as Editor for magazine with full editorial content, still in production today.• Secured segment on TODAY Show as part of national communication plan for Learn to Ski and Snowboard initiative; worked with show producers.• Pitched AP story on 10-year Olympic anniversary that was syndicated more than 90 times.• Increased participation at New York media events 5% YOY for 5 years by strategically selecting venues and pitching stories; increased media outlet quality, attracting WSJ, Huffington Post, TODAY, and more.• Skied every resort in the state of Utah in one day to demonstrate incredible destination access.

Park City, Utah, Us

Filled executive role over marketing and communications for nonprofit organization supporting adaptive recreation programs. Coordinated public relations and outreach efforts. Assisted in creation and promotion of fundraising activities. Managed volunteer communications advisory committee.• Secured and coordinated TODAY Show special segment.• Developed new brand image, including redesign of logo, tag line, website, and company collateral.

Managed marketing and public relations for iconic live-performance venue. Directed special events. Maintained company web site and interactive marketing.• Secured $25,000 grant ($10,000 increase over prior years) by creating campaign to further attract visitors from outside Summit County.• Managed venue contract for internationally renowned Sundance Film Festival; executed branding and fundraising for Entertainment Weekly sponsorship.

Master Of Business Administration, Entrepreneurship

Bachelor Of Fine Arts, Theatre