Jessica Lackner Email & Phone Number

Australia

Brisbane, Queensland, Australia

Brisbane, Australia

Oak Tree Group specialises in providing affordable, independent and secure retirement communities throughout Australia.As the Head of Marketing & Sales at Oak Tree Group, I am responsible for leading the organisation's brand, sales, and marketing strategy. Utilising modern marketing, digital, and content techniques, I have successfully elevated the reputation and presence of the Oak Tree Group brand. Notable achievements under my leadership include the development of national brand and marketing strategies, resulting in an 80% increase in marketing leads and a 30% improvement in sales conversions. I orchestrated a successful digital transformation, leading to a robust online presence and an impressive 150% surge in customer engagement metrics. These accomplishments have strengthened our brand's market position and contributed significantly to the overall growth and success of Oak Tree Group as a leading retirement property company.

Brisbane, Australia

Affinity Education Group is the second largest privately owned long day care provider in Australia, owning and operating over 150 childcare and education centres.As the Head of Revenue & Strategy at Affinity Education Group, I spearheaded revenue growth through a holistic approach that harmonised sales, marketing, operations, and data to achieve tangible business outcomes. I successfully led a diverse team, encompassing Digital Marketing, Sales, and Revenue Management, propelling substantial advancements in demand generation and fortifying customer advocacy. My strategic acumen and execution skills enabled the implementation of growth strategies for over 150+ Childcare centres, resulting in an 18% increase in group occupancy growth. Moreover, my instrumental role in optimising the customer experience across all sales and marketing channels contributed to heightened customer satisfaction and loyalty.

Brisbane, Australia

Careers Australia is Australia's largest provider of Vocational Education and Training.As the National Sales Manager, my role was specifically designed to concentrate on three crucial areas: developing and executing the B2B Sales strategy, leading and managing a team of sales professionals, and implementing a unified sales reporting framework for budget, sales, and pipeline management. Throughout my tenure, I demonstrated outstanding leadership, growing the team of business development managers from 8 to 40 people nationwide and achieving an impressive 300% revenue growth. Moreover, I executed a seamless sales team integration, making a significant contribution to the overall success of the company.

Brisbane, Australia

Swisse Vitamins is Australia’s market leading wellness brand and is the fastest growing OTC company in Australia over the past 5 years. During my tenure at Swisse, I demonstrated exceptional sales leadership, devising and executing successful sales and marketing strategies in the QLD region. Additionally, I strengthened brand equity through innovative marketing campaigns, conducted insightful market analysis, and skillfully managed financial performance. I also fostered strategic partnerships, orchestrating major sponsorships with renowned events. Notably, I played a pivotal role in developing and executing an export market revenue stream, achieving an astounding growth rate exceeding 1000%.

Brisbane, Australia

BioCeuticals is Australia’s leading provider of nutritional and therapeutic supplements, owned by Blackmores Limited and is renowned for manufacturing and delivering high quality integrative medicines to healthcare practitioners.As the QLD Key Account Manager, I significantly increased revenue by 200% through new revenue streams, sales growth initiatives, and effective go-to-market campaigns for national clients. Managing three National Pharmacy Groups, responsible for $20M in revenue, I developed strategic business plans, implemented key account promotions, and analysed sales performance, market share, and ROI for group campaigns. Leading buying review discussions and sales growth initiatives, I established a strong market position.

Brisbane, Australia

Sanofi-Aventis is the largest Pharmaceutical company in Europe and fourth largest worldwide with 105,000 employees in over 110 countries.During my time as the QLD Sales Representative for Sanofi-Aventis, my primary focus was focused on driving new sales acquisition in a geo-targeted area and nurturing existing client relationships for growth and retention. Notably, in 2006, I received the prestigious recognition of having the most profitable territory, achieving a remarkable 300% revenue increase by expanding my client portfolio from 150 to 250 clients.

London, United Kingdom

Clairns UK Limited is the Number 1 premium skin care brand in Europe.As Key Account Manager, I oversaw and promoted a specialised selection of skincare products and treatments in three major department stores in Oxford Circus, London, UK. My role included devising and implementing successful collaborative sales and marketing strategies tailored to each department store group, consistently exceeding KPIs and meeting product objectives. Additionally, I played a crucial role in optimising merchandise presentation standards and planograms, strategically influencing stock allocation to drive sales volume and maximise revenue potential.

Brisbane, Australia

Heaven is a QLD group of Hair & Beauty salons As the Marketing & Events Manager, I demonstrated exceptional skills in driving revenue growth, achieving a 100% increase through the successful development and execution of highly effective go-to-market campaigns with a strong focus on lead generation. Additionally, I played a pivotal role in enhancing our operations by introducing and integrating a CRM management tool to optimise pipeline management and boost overall efficiency.

Bachelor Of Health Science, Nutritional Medicine

Advanced Diploma Of Marketing And Communications, Marketing/Marketing Management, General