Jessica Landy Email and Phone Number
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A transformational marketing leader combining deep financial services expertise with a fresh perspective from entertainment, tech, and digital innovation. Brooklyn-born strategic thinker now driving growth in wealth management after 15 years leading global marketing at Capital Group ($2.2T AUM).My unconventional path through research, UX, and creative strategy brings a unique approach to financial services marketing. I combine data-driven insights with creative storytelling to solve complex growth challenges. My foundation in customer journey mapping and experience design helps me create marketing programs that truly resonate.Currently partnering with RIA leadership teams to accelerate growth, while bringing enterprise-level marketing sophistication to the fastest-growing segment in wealth management.Key Impact:* Led marketing for fastest-growing ETF launch in market history ($22B AUM in 2 years)* Transformed digital presence to #1 ranked in asset management, consolidating 18 properties into single platform serving 6M+ global clients* Developed first-ever global brand campaign driving 8-point NPS growth* Created AI-enabled mobile platforms enhancing client-advisor relationships* Reimagined experiential marketing across 500+ annual events* Built and scaled global marketing teams across brand, creative, and digitalI bring both strategic vision and practical execution to every initiative, whether it's launching new platforms, driving digital transformation, or building high-performing teams.When not driving marketing innovation, you'll find me exploring LA's cultural scene, connecting dots between entertainment and finance, or advocating for women's financial empowerment.****Areas of Expertise: * Strategic: Marketing Leadership | Brand Strategy | Growth Marketing | GTM Strategy | Value Proposition Development | Competitive Positioning | Marketing Transformation* Technical: Digital Innovation | CX/UX Design | Marketing Technology | AI/AI Marketing | Platform Development | Data Analytics | Marketing Automation* Creative: Brand Development | Creative Direction | Content Strategy | Thought Leadership | Integrated Marketing | Agency Management | Experiential Marketing* Industry: Wealth Management | RIA Marketing | Financial Services | B2B Marketing | SaaS Marketing | Enterprise MarketingCurrent Focus: AUM Growth | Client Acquisition | Digital Transformation | Brand Elevation | M&A Marketing Integration | Marketing Operations | Team Building
Ficomm Partners
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Senior Vice President Marketing And PrFicomm Partners Jul 2024 - PresentIrvine, California, UsStrategic marketing executive driving organic growth for RIAs managing $1B-$50B+ AUM. Partner with leadership teams to accelerate client acquisition, strengthen referral programs, and expand market presence.Key achievements and scope:• Accelerate organic AUM growth through client referral programs and COI network expansion• Drive net new assets through integrated marketing campaigns and strategic communications• Increase client acquisition and referrals via targeted thought leadership and content programs• Lead strategic positioning and communications for RIA M&A transitions• Build scalable marketing frameworks delivering measurable revenue growth• Direct omnichannel campaigns driving HNW client engagement and conversion• Enhance market visibility through strategic PR and media relations
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Founding PartnerTower 26 Partners Sep 2023 - Present -
ConsultantReason Inc. Aug 2023 - Jul 2024New York City, Ny, UsReason inc. is a strategic advisory firm founded in 2001. Clients include Fortune 500 and large privately-held companies, as well as established startups and public sector entities – in the U.S. and internationally.**** -
Head Of Global Brand, Marketing (Strategy, Growth Marketing, Creative, Innovation)Capital Group | American Funds 2019 - 2023Los Angeles, Ca, UsCapital Group is one of the largest global asset managers, with >$2.2 trillion in AUM. Built and led marketing, experience design, and creative functions throughout tenure. Brand Strategy, Creative, and Innovation• Developed a global creative platform to create consistency and differentiation across messages and stand out with consumers in a “sea of sameness” advertising category. Achieved record-breaking engagement rate, exceeding industry averages by 20%, with a 30% uplift in brand recognition in yr. 1.• Won approval for brand strategy and the first-ever omnichannel, global brand campaign, resulting in an increase in consideration and engagement across audiences. • Drove strategic planning, competitive positioning, and messaging across all product lines, including the launch of the new ETF suite, surpassing launch goals with ~$7B in AUM in less than two quarters.• Spearheaded and oversaw the development of an AI-enabled, industry-leading app to automate the entire marketing-sales revenue-generating process.Operations, Measurement, Leadership• Developed a new Creative Ops model across disciplines to maximize efficiency and scale internal and external teams. Reduced agency costs, increased internal efficiency, and improved team satisfaction.• Partnered with Research, Insights, and PR to implement global marketing analytics framework and brand tracking studies to deliver actionable insights, inform activities and messaging, measure performance, and determine impact and ROI.• Formed and developed high-performing, engaged, and entrepreneurial teams, including UX, Digital, Marketing, and Brand by identifying potential and nurturing talent. Founding member of leadership group to mentor and support women throughout the organization. **** -
Vice President, Marketing (Strategy, Experience Design, Ued, Digital)Capital Group | American Funds 2016 - 2019Los Angeles, Ca, Us• Modernized and transitioned the brand in support of a global growth agenda. Directed multi-year roll-out of new global identity, architecture, omnichannel experience, and UX standards, guidelines, and governance. Improved global consistency, creative standards, usability, and team efficiency. Grew NPS by +8 pts.• Reimagined Experiential Marketing strategy for 500+ hosted and 3rd party events/year. Championed investments in immersive, interactive experiences and emerging technologies, such as augmented reality, leading to industry recognition, improved attendee experience, efficiency, and per-event ROI. • Launched content marketing strategy and omni-channel thought leadership service. Rated #1 trusted and useful Thought Leadership since launch, with subsequent channel podcast, webinar, live event, and video series expansions.• Set vision for multi-platform, multi-language transformation of 18 web properties into single mobile-enabled experience. Led internal teams, agencies, and tech partners for 3rd party platforms to ship new end-to-end client experiences for 6m+ global clients. Became #1 web and mobile site in the industry (from #6).• Formed cross-functional, high-velocity teams for 0-1 projects to unlock growth areas at the intersection of UX, content, data, and product. Led experience design strategy for new services and business lines that led to expanded audiences, incremental revenue, and increased loyalty and engagement.***
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Sr. Director Of Digital Experience And DesignCapital Group | American Funds 2010 - 2016Los Angeles, Ca, Us• Introduced global User Experience function (started in 2010). Retrained, hired, and led 60+ associates in support of multiple audiences and services.• Defined strategic vision, omni-channel experience strategy, capabilities, and roadmap for digital transformation program; socialized and gained approval.• Rationalized and transitioned 14+ internal and external websites from legacy-built platforms to Adobe Cloud solutions, gaining efficiencies across the design, development, and publishing processes. • Introduced Content Strategy with a focus on structured content, taxonomy, and content design. Realized efficiency gains and cost savings from reuse. Significant legal risk mitigation by legal realized through new efforts.• Drove UX advancements across client-facing, service, and internal tools and websites, including Knowledge Management and mobile. Servicing efforts reduced call volume, types, and time, and team onboarding.****
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Vp, Product Management | EviteIac/Interactive Corp. 2004 - 2009New York, Ny, UsLed Product Management at Evite during a time of explosive growth and innovation, including international expansion, shipping ground-breaking tools, advertising products, a content platform, white-label services, mobile app, and brand partnerships for the 250+ million monthly users.• Led replatforming and redesign, increasing conversion by 25%, visits by 51%, revenue by 122%, SEM traffic 66%, and SEO traffic 79% yoy.• Sold and led successful integrations with Target, Martha Stewart Living, Kraft and other CPG brands to enhance user offerings and $30M in incremental revenue.• Led the creation of mobile app, delivering 1M downloads in <8 months.**** -
Sr Manager, Insights And Market Research | Citysearch, Evite, Match, TicketmasterIac/Interactive Corp. 2001 - 2004New York, Ny, UsWorked across companies to define, conduct, and socialize research and share insights. Projects included: Inaugural brand-tracking studies | Entry into secondary ticket market (TM) | Launch of first interactive seat selection tool (TM) | Match.com profile, search and site redesigns | Match.com Live Events | Citysearch “Best of” experience****
Jessica Landy Skills
Jessica Landy Education Details
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American UniversityWomen & Gender Studies
Frequently Asked Questions about Jessica Landy
What company does Jessica Landy work for?
Jessica Landy works for Ficomm Partners
What is Jessica Landy's role at the current company?
Jessica Landy's current role is Senior Marketing & Brand Executive | Accelerating AUM Growth & Digital Innovation in RIA & Wealth Management.
What is Jessica Landy's email address?
Jessica Landy's email address is je****@****oup.com
What is Jessica Landy's direct phone number?
Jessica Landy's direct phone number is +194997*****
What schools did Jessica Landy attend?
Jessica Landy attended American University.
What are some of Jessica Landy's interests?
Jessica Landy has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Jessica Landy known for?
Jessica Landy has skills like Product Management, User Experience, User Interface Design, Creative Direction, Strategy, User Experience Design, Product Development, Entrepreneurship, Mobile Applications, Management, Project Management, E Commerce.
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