Jessie Nash (Laney) Email and Phone Number
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Project Management: Manage the creative services project management cycle for marketing campaigns, and account manage through Basecamp project management system.Integrated Marketing Planning and Campaign Execution: 10+ years of experience in strategy development, content development across channels: social media, digital and print advertising, and collateral.Event Promotion and Awareness: Developed race strategy and marketing strategy for local foundation 5K race. Leading the race committee to execute plans resulted in a 1,130 participants (+16%) and $24,600 donations (+24%) for 2019 race.Relationship Building: Cultivate relationships with clients of various professional levels, from peers to senior leadership. Implement methods to improve communication and planning to fit each client’s preference of communication to understand and build ways each prefer to communicate, plan and receive information. Core Knowledge and Skills:Project Management, Budget Management, Account Management, Process Development, Marketing Plans, Vendor Relationships, Microsoft Office Suite, Fundraising, Brand Compliance, Leadership
Go Jen Go Foundation
View- Website:
- gojengo.org
- Employees:
- 3
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Program ManagerGo Jen Go Foundation Feb 2024 - PresentCharlotte, North Carolina, United StatesLeading Patient Programming, including our Financial Assistance program, Mood Williams Camp Scholarship Fund, and Operation Spread the Joy. Leverage marketing expertise to support overall foundation goals, fundraising, communication and programming.
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Marketing StrategistAtrium Health Jul 2022 - Jan 2024Charlotte, North Carolina, United States -
Senior Marketing SpecialistAtrium Health Sep 2019 - Jul 2022Charlotte, North Carolina
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Integrated Marketing ManagerQueens University Of Charlotte Jul 2018 - Sep 2019Charlotte, NcResponsible for effectively and efficiently manage creative project workflow from inception to completion. Interacts with campus clients to oversee and manage project plans and timelines to support multi-channel initiatives for print, digital and advertising, ensuring proactive communication, attention to deadlines, proofing and consistency. Lead integration for Admissions work.- Forecast, prioritize plan and assigns internal and external resources for all projects working with 8 freelancers, 4 vendors and internal creative team and clients.- Oversee full spectrum of the project management and planning for admissions work and serve as point contact for the 20 piece communication flow and alignment with the digital email campaign.- Develop and execute strategy for traditional and digital advertising and planning and implement tactics and creative messaging with partnership with Eyemark Media and Digital Ignite.-Supervise a marketing intern, who supports with light account management and oversees banner strategy, administrative duties and execution.-Manage monthly budget reconciliation and spends with freelancers and advertising vendors. -
Marketing & Traffic ManagerQueens University Of Charlotte Jul 2015 - Sep 2019Charlotte, North Carolina Area• Oversaw the brand implementation team of 30 members during the brand rollout. Guiding them on meeting brand standards, auditing their departments and serving as a brand ambassador resource.• Developed and executed the print collateral and advertising marketing plans for the fall and spring Learning Society Speaker events in partnership with the event director that had 90 - 100% ticket sales and increased student lecture attendance.• Maintained and cultivated partnerships with approximately 20 campus clients, 8 freelance designers and 5 production vendors that has resulted in improved communication, reestablishing partnerships and building trust.• Developed and led creative services workshops for our clients to guide them through our processes, give them tutorials on marketing templates and use as a platform to gather feedback and requests from our clients.• Managed and executed the advertising schedule, oversee the advertising budget and freelance designer budget.
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Traffic & Marketing ManagerYmca Of Greater Charlotte Dec 2014 - Jul 2015Charlotte, North Carolina Area• Develop and implement traffic management system to streamline the production of both print and digital marketing assets that drive sales and loyalty through marketing and communication.• Design and execute comprehensive digital communication plan through leading core planning and implementation teams through the process of creating templates and uniformed messages. Resulted in average open rate of 76% and click through rates of 17.6%.• Supported the transition and implementation of new print production vendor relationship and development of online order management system. Increasing the ordering process and delivery timeline by 30%. • Manage internal designers, copywriting contractors and other vendor relationships through entire project management workflow from conception to client delivery. -
Traffic & Marketing CoordinatorYmca Of Greater Charlotte Sep 2012 - Dec 2014Charlotte, North Carolina Area• Refined timelines and processes for association-wide marketing campaigns by analyzing workflow for process improvements resulting in faster turn around times and less errors.• Developed a comprehensive annual calendar of association-driven marketing initiatives. Created process that drove annual marketing plan that acted as a planning tool for senior leadership teams.• Managed internal design team and external vendor relationships from conception to delivery.• Developed process for streamlining association program marketing collateral by reducing the number of overall pieces in a series while increasing effectiveness and program sales.• Led production and design meetings to set priorities and assess team capacities. • Designed an internal tracking process for the project management of over 500 design jobs per year.• Created presentations, timelines and tool kits for association-driven campaigns. Effectively communicated processes and timelines to Marketing Directors during meetings and conference calls.•Established timeline, process and content collection for transitioning program marketing collateral from individual brochures to multi-page guides. Resulted in meeting delivery deadlines for 42 program guides, ranging from 12 - 20 pages, for 19 branches.•Facilitated training and mentoring of the Traffic-Marketing Assistant. Onboarded new marketing staff in our processes, association driven campaigns and brand standard compliance.
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Marketing CoordinatorYmca Of Greater Charlotte May 2012 - Sep 2012Charlotte, Nc• Executed an audit of 1,500 digital profiles and managed a data collection plan that resulted in increased accuracy in exercise instructor digital profile database by 20%.• Developed a 2012 summer email communication summary report documenting open and click- through rates of weekly emails and analyzed social media metrics for 12 summer day camps. • Analyzed web analytics and email tracking through ExactTarget software.• Created email content and managed webpage updates for the Johnston YMCA Summer Day Camp.• Developed a method for digital marketing inventory tracking within the metro marketing department.
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Event ChairUnc Relay For Life May 2011 - May 2012Chapel Hill, Nc•Directed 20 committee leaders and 200 committee members in a year-long fundraising campaign culminating in a 20-hour event. Resulted in the recruitment of over 2,000 participants and the raising of $205,000 during a recession. •Facilitated communication with the American Cancer Society
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Team Retention And Mentoring ChairUnc Relay For Life Aug 2009 - May 2011•Appointed and directed a 15 person committee responsible for team mentoring and retention as part of a 200 member organization. Demonstrated communication, time management and leadership with a 65% increase in team captains to 205 teams.•Developed tools and lead a communication strategy to establish relationships and retain team captains. Resulted in increased team captain engagement and team fundraisers.•Spearheaded and lead all team captain meetings, bank nights •Coordinated team operations and events at the campus event
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Marketing InternYmca Of Greater Charlotte May 2011 - Aug 2011Charlotte, Nc• Supported implementation of re-branding to marketing publications through proofing, activating rebranding job requests and auditing association-wide marketing collateral.• Processed edits and design requests for brochures, publications and YTV slides for 19 branches.• Managed budget and collateral orders for a Member Referral Campaign that increased membership by 20%.
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Habitat Project & Youth Programs InternYwca Central Carolinas May 2010 - Aug 2010•Created a 12-lesson environmental curriculum on North Carolina wildlife and habitats that was implemented in 10 YWCA Youth Learning Programs. Curriculum delivered on time and within budget.•Managed the completion of a 1.5 acre Habitat Area and established National Wildlife Federation Certification as a wildlife habitat. Resulted in an outdoor learning area for summer camp and youth program participants to demonstrate skills learned from a environmental curriculum.
Jessie Nash (Laney) Skills
Jessie Nash (Laney) Education Details
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Business Administration - Marketing Emphasis
Frequently Asked Questions about Jessie Nash (Laney)
What company does Jessie Nash (Laney) work for?
Jessie Nash (Laney) works for Go Jen Go Foundation
What is Jessie Nash (Laney)'s role at the current company?
Jessie Nash (Laney)'s current role is Program Manager at The Go Jen Go Foundation.
What is Jessie Nash (Laney)'s email address?
Jessie Nash (Laney)'s email address is je****@****unc.edu
What is Jessie Nash (Laney)'s direct phone number?
Jessie Nash (Laney)'s direct phone number is +170468*****
What schools did Jessie Nash (Laney) attend?
Jessie Nash (Laney) attended University Of North Carolina At Chapel Hill.
What are some of Jessie Nash (Laney)'s interests?
Jessie Nash (Laney) has interest in Networking, Children, Coaching, Marketing, Organizational Behavior, Non Profit Work, Internships, Helping Children, American Cancer Society.
What skills is Jessie Nash (Laney) known for?
Jessie Nash (Laney) has skills like Fundraising, Social Media, Nonprofits, Leadership, Event Planning, Event Management, Management, Community Outreach, Volunteer Management, Time Management, Non Profits, Powerpoint.
Who are Jessie Nash (Laney)'s colleagues?
Jessie Nash (Laney)'s colleagues are Carrie Griffin, Susan Evren, Jennifer Branham.
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