Jessica Lass Email & Phone Number

San Francisco Bay Area

In this role, I'm working with top tier non-profit, think tank, start-up, and corporate clients all centered in the clean energy and climate fields. I'm at my best when I can apply integrated strategic communications thinking to cultivating, reinforcing, or defending a client's brand by getting them a spotlight to tell their story and prep them for every step along the way.The type of work I can deliver:Writing and editing reports/ proposals, blogs, op-eds, pitchesAdvising on… Show more In this role, I'm working with top tier non-profit, think tank, start-up, and corporate clients all centered in the clean energy and climate fields. I'm at my best when I can apply integrated strategic communications thinking to cultivating, reinforcing, or defending a client's brand by getting them a spotlight to tell their story and prep them for every step along the way.The type of work I can deliver:Writing and editing reports/ proposals, blogs, op-eds, pitchesAdvising on crisis and reputational risk casesAdvising on staff invitations to serve on panels and other speaking engagementsAdvising on branding opportunitiesAdvising on internal communications, culture building, and equityNewsletters and managing external communicationsDeveloping program-based collateral for external audiences and fundersPrepping staff for media engagements and presentations -- webinars, media, broadcast, etc.Media relationsAssist with establishing, tracking, and achieving brand identity goalsWebsite development and best practice recommendationsAdvising on visual and brand identity, and associated deliverablesAdvising on marketing and project management for product launchesManaging relationships with other consultants or vendorsManaging internal and external teams to successfully navigate a crisis Show less

San Francisco Bay Area

I designed broad communications strategies to highlight Energy Foundation’s activities and help to integrate brand and reputation management efforts into both the Strategic Partnerships and Strategic Communications programs. I provided guidance to leadership, colleagues, grantees, and other stakeholders to support all communications activities in support of climate and clean energy work.

San Francisco Bay Area

San Francisco Bay Area

In this role, I was an ambassador for Aclima and instrumental in developing and sustaining relationships with the media, advancing Aclima’s position with relevant constituents, and driving broader awareness and support for the organization. I oversaw varied and integrated communications products and services including: print publications; web, e-news and other online communications; media, social media and public relations.

San Francisco Bay Area

I advanced Tipping Point’s brand identity; broadened awareness of its programs and priorities and increased its visibility across key stakeholder audiences. I accomplished this through increasing press hits by 500%, growing social followers by 55%, tripling content, taking the Annual Report digital for the first time and instituting editorial planning practices. I managed critical institutional collateral for the Annual Report (expanding digital readership exponentially), Annual Appeal (raising… Show more I advanced Tipping Point’s brand identity; broadened awareness of its programs and priorities and increased its visibility across key stakeholder audiences. I accomplished this through increasing press hits by 500%, growing social followers by 55%, tripling content, taking the Annual Report digital for the first time and instituting editorial planning practices. I managed critical institutional collateral for the Annual Report (expanding digital readership exponentially), Annual Appeal (raising $3M), SF Gives website + Playbook and Tipping Point branded print and digital materials.I led press outreach for the launch of SF Gives – a Bay Area corporate initiative that raised $10M from 20 companies in 60 days to fight poverty through Tipping Point. The launch garnered hundreds of top tier hits (Bloomberg West TV, NPR, WSJ, New Yorker, Barron’s, NYT, CNET, Tech Crunch, Re/code, SF Chron) connecting Tipping Point’s brand to globally recognized companies. I led the PR + Storytelling working group for 10 months which involved coordinating press teams from 20 companies, facilitating storytelling and writing and pitching op-eds and profiles. Show less

Santa Monica, Ca

I managed media relations for more than 40 NRDC staffers for range of environmental programs, including ocean and marine mammals protection, public health, water as well as California clean energy and climate change projects. I responded in real time to media inquiries (from the New York Times, Los Angeles Times, NPR, Associated Press, Bloomberg and other major news outlets), wrote and distributed press statements, media advisories and talking points for program experts, wrote and placed… Show more I managed media relations for more than 40 NRDC staffers for range of environmental programs, including ocean and marine mammals protection, public health, water as well as California clean energy and climate change projects. I responded in real time to media inquiries (from the New York Times, Los Angeles Times, NPR, Associated Press, Bloomberg and other major news outlets), wrote and distributed press statements, media advisories and talking points for program experts, wrote and placed Op-Eds, editorials, blogs and letters to the editor. I worked with legal, scientific and other advocacy program staff to develop effective message and communications strategies for a range of environmental and energy policy goals. I collaborated with other environment groups in joint efforts and provided crisis communication strategy as needed. I served as on-the-record spokesperson for NRDC on a range of issues in TV, radio, and in major print dailies in addition to regularly blogging and tweeting to enhance coverage. Show less

Washington, Dc

While at Fleishman-Hillard in Washington, D.C., I was a member of the Healthcare & Government Affairs, US-VISIT and Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign teams. I developed experience in health, immigration and drug control policies, and executed campaign plans for a variety of clients in these service areas. My trajectory at Fleishman began as an entry-level Secretary position and grew over three years to that of a billable, Senior Account… Show more While at Fleishman-Hillard in Washington, D.C., I was a member of the Healthcare & Government Affairs, US-VISIT and Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign teams. I developed experience in health, immigration and drug control policies, and executed campaign plans for a variety of clients in these service areas. My trajectory at Fleishman began as an entry-level Secretary position and grew over three years to that of a billable, Senior Account Executive. Show less

Washington, Dc

I was responsible for facilitating the schedule of the Chief of Staff including participation in high-profile opera events and major donor meetings requiring cross-programmatic coordination and consultation with board members.