Leading a talented team of strategic content experts to deliver compelling content to target B2C and B2B audiences

Strategic marketing team leader that bridges the gap between business objectives, marketing strategy and content development while actively managing resources to achieve goals effectively and efficiently. I specialize in content marketing that reaches sophisticated, B2B retirement audiences including small-mega plan sponsors, advisors, consultants and third-party administrators. I bring a creative but structured point of view to content strategy, development and execution that is grounded in customer insights, strategically mapped to the sales/service funnel and ultimately drives a desired audience action. Specialties:• Digital Content Strategy • Integrated Marketing Strategy • Marketing Automation • Lead Generation •CRM •Social Media Marketing & Community Management •Digital Marketing Technology •Website Design •Developing Scalable Content •Video Marketing Strategy •Search Engine Optimization • Analytics • E-Mail Marketing Strategy •Brand Building •ROI Analysis

I manage a talented working team of strategic content project managers, digital writers and creative designers for Voya Financial's B2B audiences (plan sponsors, advisors, consultants, TPAs, etc.) Since joining the content team in 2016, I have lead the content strategy and execution of projects including: Voya's new Sales Finals Presentation, Plan Review template, Cross-market Retirement Capabilities Brochure, the launch of The Voya Behavioral Finance Institute for Innovation, the latest Voya Financial Advisor Recruiting campaign and others. I am passionate about finding new, improved and innovative ways to connect with an audience by finding the most impactful combination of compelling visuals and targeted messaging.

Develop an evolving content marketing strategy for our Plan Sponsor and Intermediary audiences based on market research and customer insights. Manages content creation from ideation to execution and distribution.

Reinvented the Voya.com monthly report by communicating website data as an infographic. Support business partners and teams with strategic oversight and digital marketing direction to drive successful campaigns, product launches and improved digital experiences. Successfully designed and streamlined multi-touchpoint content resubmission project with multiple business partners to maximize efficiency and collaboration. Proven ability to interpret web analytics and leverage customer insights to purposefully inform business initiatives. Accountable for executing content, search engine and link building optimizations on Voya.com.

CORE COMPETENCIES

Branding•Worked with graphic designers to develop new logo and marketing material.•Implemented practices to streamline communication internally & externally by developing clear value proposition. •Created branded email templates for automated lead management E-campaigns, matching brand message with client’s stage in our sales process. Also, educated agents on this process to ensure consistent communication.Strategic Planning/ CRM•Coverage Check-Up Campaign: Developed & manage “3 touch-point” current customer renewal process for Gillman Insurance personal and commercial lines clients. Segmented current customer list to strategically touch base with clients 60-days before renewal via email, direct mail and agency phone call, on a monthly basis.•Cross-Sell Campaign: ... •Partners Program: Provide complimentary social media, video-marketing and creative support to boost their exposure in the community.•Designed & scripted phone system/prompts to appropriately route clients to relevant agents/service providers.Event Coordination* Successfully campaigned agency involvement in NFCC's “Swing Into Action 2011” event* Coordinated on-site 2012 Doc Shredding/Recycling Event.Client Needs Assessment* Created customer Survey, Feb 2012- providing actionable data and lead to a direct impact on sales, as we uncovered service gaps.Social Media Marketing/SEO•Lead “Brand Personality Meeting” to determine Gillman Insurance core values and personality traits— reflected in social media content.•Target social media active clients to pursue cross-mktg opportunities. •Nurture online relationships via daily interaction & social media birthday campaign.•Utilize “YouTube marketing” as a means to better educate & position brand online.•Blog on a daily basis, utilizing search engine friendly keywords to better optimize agency website.•Proactively work with Astonish Results marketing agency to strategize (& re-strategize!) search engine approach.

Promote RYU, a wholesale clothing-line based out of Los Angeles, as a business-business sales associate and brand representative at Americasmart Tradeshows and local fashion events as needed; manage sales-orders in a fast-paced environment while providing customized selling strategies and excellent customer service that aligns with each buyer's needs; offer clients a beginning-to-end pleasing experience while exceeding sales goals.

Contribute to written blog content on a weekly basis for the popular website of Dr. Owens, a respected Atlanta psychiatrist; Target, create, research and write articles that educate, engage and entertain Dr. Owens' online community and website visitors by illustrating his professional credentials, knowledgeable positions and contagious sense of humor.

Scheduled appointments; conducted interviews; created and published marketing content; outlined talking points for public appearances; worked closely with publicist; assisted with event planning; facilitated & contributed to conference calls; managed social media accounts; engaged online communities; assisted with email marketing; created and updated contact lists; wrote contracts; researched, organized and developed sponsorship PowerPoint proposals to be reviewed by executives; bookkeeping; market research.