Jessica Singleton Email & Phone Number

Torrance, Ca, Us

Dallas, Tx, Us

Currently developing full-funnel cross-sell marketing strategies for +Fiber and +Wireless, utilizing research and data insights to shape strategy, optimize media investments, and refine messaging for incremental growth. These strategies are executed via direct mail, email, bill messages, bill media, SMS, and paid media channels.

El Segundo, Ca, Us

Spearheaded the creation of multi-channel engagement and upsell marketing campaigns (email, SMS, onscreen) to drive revenue and retention among the existing customer base.Transformed the onboarding communication journey, significantly reducing customer churn and marketing opt-outs while boosting engagement and revenue by fostering meaningful connections.Successfully managed high-visibility projects, coordinating multiple agency teams and adhering to fast-paced timelines, while collaborating with executive-level stakeholders to deliver an exceptional customer experience.

Dallas, Tx, Us

• Drove customer engagement and revenue amongst the existing customer base by creating customer centric multi-channel (email, in app, SMS, direct mail, bill media, etc.) campaigns with increased personalization and improved targeting • Managed creative and messaging strategy to ensure look and feel are aligned cross channels and are in line with current AT&T brand standards• Acted as a customer advocate executing customer centric campaigns that are focused on improving personalization, relevancy and engagement while balancing company goals and objectives • Optimized customer targeting focusing on propensity models and contact strategy to guarantee the right customer receives the right message at the right time • Worked cross-functionally with business units, creative agencies and analytics to analyze engagement, churn and sales metrics to continually optimize program efficiency and customer engagement

Irvine, Ca, Us

• Launched the global marketing campaign and brand style guide for the Overwatch League’s inaugural season leveraging data to inform strategy, positioning, messaging and tactics to drive viewership, engagement and revenue• Maintained the utilization of consumer insights and competitive industry reports to understand and build brand strategy to further drive acquisition, retention, and re-engagement• Continued to spearhead content strategies for and creative production of multi-channel campaigns (digital, paid and organic social, email, dotcom, blog, video) as well as manage internal/external agencies and global publishing teams• Identified and partnered with key online influencers for partnership opportunities Continued some functions of previous role:

Irvine, Ca, Us

• Implemented brand creative controls by designing the first Overwatch Style Guide and building a creative review process that enforced strategic and visual consistency across Blizzard and partnership campaigns around the world • Created and delivered engaging and revenue driving 360 marketing campaigns (digital, paid and organic social, email, dotcom, blog, video) for product launches (in game events, sales promotions, and free trial periods) and in game episodic events • Worked cross-functionally with our game team, creative services, web, eComm, CRM, community, finance, paid media, cinematic, localization, legal, as well as external agencies• Owned the marketing budget for the Global Publishing Team and created process efficiencies by streamlining finance tracking and budget management

• Collaborated with studio executives and internal departments to develop innovative, strategic and captivating social media campaigns• Assisted in the creation and pitch of social strategy decks, campaign timelines and creation of content to ensure it’s in line with creative direction and overall campaign strategy• Spearheaded real-time engagement and war rooms for trailer launches, premieres, and releases • Developed 1:1 engagement and community management standards• Generated biweekly and monthly reports for clients with post data and sentiment analysis• Performed real-time coverage for social activations at large fan events (including San Diego Comic-Con and various theatrical movie events) Past / Current Clients and Projects Include: • 20th Century Fox (Deadpool, The Peanuts Movie, The Scorch Trials, Paper Towns )• Disney (Rogue One: A Star Wars Story, Pete’s Dragon)• Activision (Skylanders Imaginators)• Europacorp (Valerian And the City of a Thousand Planets, Nine Lives)

Thousand Oaks, California, Us

• Led the creation of B2B marketing programs for a Top Ten Design firm designed to drive customer engagement and acquisition• Led the development and execution of communications materials including press releases, awards submissions, website copy, eCards, company newsletters, social media content and blog entries providing management with bimonthly analytic reports• Developed and implemented competitive marketing strategies using contests, promotions, social media content, affiliate and word of mouth marketing and print and online advertising• Project Manager for large event series, company tradeshows, company events, CEO and firm led design workshops• Provided direct assistance to CEO and Founder of the firm; scheduling and coordinating materials for presentations, speaking engagements, travel, interviews and calls

Toronto, Ontario, Ca

• Designed, developed and managed social media sites and their content (Twitter, Facebook, YouTube, Pinterest, Tumblr) using Adobe Creative Suite in preparation of website launch• Directly assisted marketing team, maintain organized working space, research management inquiries, accommodated for incoming clients• Screened feature films and wrote summarized reports of scripts, animated short clips, and audio files for clients and management

• Designed and executed captivating, creative classroom activities to facilitate interest in historical events• Utilized leadership skills to coordinate large projects, whilst communicating a fun and inviting environment for 30+ students• Additional responsibilities included management/ organization of education groups in various subjects, the correction of students work, as well as providing aid to fellow faculty and staff

• Screened and wrote summarized reports for television and movie scripts for clients• Compiled, filed, and maintained history of contract agreements for current clients and projects• Managed phone communication with clients, maintained computer scheduling database, and organized work place and the assortment of fan mail• Learned in a fast paced environment, working closely with a team of agents and assistants at a leading London Theatrical Agency