Jessica Berry Email & Phone Number

Kirkland, Wa, Us

· Drive Microsoft Store go-to-market product strategies supporting eCommerce value proposition as a SME, including end-to-end project management and playbook development for feature launches· Manage cross-functional projects across teams (engineering, marketing, data science, leadership, legal, etc.), including reporting on KPIs and opportunities for improvement in business reviews· Conduct qualitative and quantitative voice of the customer research to evolve marketing messaging· Use data-driven consumer insights and market understanding to influence change, optimize, and present business cases to ensure project prioritization is aligned with future planning· Partner with design teams to build and optimize marketing content and internal training

Seattle, Washington, Us

· Scaled, iterated, and managed Microsoft SMB (Small, Medium Business) Global Reseller program· Developed, executed, and analyzed end-to-end technology focused B2B advertising campaigns · Synthesized client output into strategic value proposition, messaging, and strategic ideas to brief creative team and ensure client and agency alignment on strategy and go-to-market execution plan

· Grew eCommerce sales + implemented a new merchandising strategy with a YOY increase of +250% on a multi-million dollar budget; partnered on brand replatform· Collaborated with leadership team to drive annual strategy, define metrics, and lead change management across geographies; demonstrated influence without authority· Built a corporate suite of multi-channel tools and reporting to evaluate and track KPIs, driving process improvements, reducing operational inefficiencies and building a data-driven culture

Seattle, Washington, Us

· Led design and implementation of digital learning transformation programs for 100+ merchants within the digitally dispersed Nordstrom Rack-HauteLook team (3 geographies); built, managed, and measured content to support a blended-learning approach (decks, webinars, e-learning, training, etc.) · Facilitated training and business initiative rollouts; conducted qualitative and quantitative user research to evaluate and evolve learning programs, resulting in a knowledge gain of 40% per program on average· Delivered regular updates to leadership around progress, program efficacy, and recommendations for future development topics as an eCommerce SME· Successful initiatives executed included: designed and facilitated training materials for onboarding and new operational methods, built an eCommerce acumen immersion and continuous learning program for leadership and merchants to achieve eCommerce competency consistency

Seattle, Washington, Us

· Grew DTC sales, digital marketing, and eCommerce merchandising strategy with YOY increases up to 25% on multi-million dollar budgets· Developed and grew Nordstrom Rack-HauteLook digital planning organization with cross-collaboration with key stakeholders across 3 geographies and 15 departments· Implemented change management processes and business reviews, including building a suite of Excel multi-channel tools and reporting to evaluate and track KPIs to build a data-driven culture· Managed + mentored buying team of 20+ people with 150+ wholesale brand account partnerships, including analysis, marketing strategy, and financial planning

Seattle, Washington, Us

· Developed and grew sales and inventory strategy with YOY increases of up to 135% on multi-million dollar budgets incorporating sales strategy and multi-channel marketing initiatives· Project-managed departmental sales and inventory budgets for 45+ new Nordstrom Rack store openings, aligning to a project plan to manage multiple opening timelines and locations· Managed + mentored teams of 2-50 people with progressively larger roles; facilitated training and business initiative rollouts, executed merchandising and operations strategies

Master Of Arts (M.A.), Organizational Leadership

Bachelor Of Arts (B.A.), English