Jessica Bryant Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

In September of last year, I moved back into a role leading our Hospitality product marketing for our digital-first restaurant growth platform, strategically focused on packaging/pricing, sales and marketing enablement and solution evangelism. Since then, I managed a cross-functional team to build our new go-to-market strategy and led a team in executing a GTM pivot to shift our revenue mix from perpetual software license to SaaS/subscription that launched in March 2019.

Atlanta, Georgia, Us

Tasked with building out core global demand marketing function that would accelerate the company’s ability to source and nurture demand. Led a global team of campaign strategists and demand marketers responsible for creating campaign strategy; designing, building and executing demand creation programs; and optimizing the function to ensure best-in-class performance and optimal business value contribution.

Atlanta, Georgia, Us

Promoted into a role responsible for marketing and strategy for two of NCR’s business units – NCR Hospitality and NCR Retail. Oversaw a large global marketing team including solution and services marketing, demand creation, field marketing, market intelligence and analyst relations.

Atlanta, Georgia, Us

Led the marketing team for the Hospitality division at NCR. Oversaw a 10-member marketing team including solution and services marketing, demand creation, field marketing and analyst relations.

Atlanta, Georgia, Us

Responsible for the strategic management of corporate-wide marketing communications, including trade shows, media relations, advertising, brand management, crisis management, social marketing, email marketing, web development, corporate communication, graphic design and corporate events. Supervised a team of 14 marketing professionals, including a creative team, marketing communications group and industry marketing leaders.Developed annual strategic marketing plans and budgets for company-wide and industry-specific brand awareness and demand generation activities.Defined, managed and executed against Radiant’s global brand strategy to enable building both internal and external awareness of our company positioning, industry solutions and corporate culture.

Norcross, Ga, Us

Chaired task force to develop and execute national sales meetings. Developed and implemented a variety of sales tools, including: RFP response database, standard proposal templates, comprehensive training manual and LMS system, company flash presentations in 3 languages, PPT presentations and cold calling scripts.Created and executed a marketing program to increase product sales by a 10% margin. Increased carton sales by 33% within 90 days of program inception. Managed a marketing blitz in Houston to increase brand awareness and generate leads. Identified new opportunities, increased sales by 20% and led to the renewal of key customer contracts.Created go-to-market strategy for new online document management tool - consisting of a diversified marketing communications mix. Showed steady increases in user adoption by 15% quarter after quarter.Established an ongoing internal training and customer communication program on current industry legislation.

Atlanta, Georgia, Us

Coordinated the logistics for a $23 million fundraising campaign, including: scheduling and overseeing events, managing direct mail campaign and maintaining relationships with clients. Managed and executed events and programs targeted towards small businesses. Organized and directed special events, including: Arts Fund Luncheon, Abby Awards, Legislative Receptions and a High Speed Rail Briefing in DC.