Jessica Chu Email & Phone Number

• Leads global 24/7 social listening / digital media monitoring & reporting team to protect the reputation of Yum! corporate and its portfolio of brands. Focus includes reporting on macro trends and topical research and newsletter management to ensure leadership and the organization are informed of the evolving landscape.• Product owner of our global media / social listening tools: consults and strategizes with vendors and global partners to onboard, leverage and deliver social/digital insights across multiple brands and functions (e.g. marketing/communications, operations, food innovation, quality, etc.)• Leads social content strategy and implementation for corporate social media channels and select executive profiles.• Develops integrated strategic communication plans across Yum! Brands owned media platforms, including paid media and audience targeting strategy, to advance the Company’s story through cross-functional collaborations. Strategizes, plans and executes corporate website updates to elevate corporate reputation.• Manages vendor relationships, projects, budgets and contracts to ensure successful partnerships and workstreams.

• Successfully led development, branding, planning and execution of a 6-month marketing leadership program to foster community, growth, leadership and inspiration across Yum! Brands.• Supported brainstorming, research, interviews and social listening for select strategy and positioning projects.

Louisville, Kentucky Area

• Protect and promote the reputation of Yum! and its brands (KFC, Pizza Hut and Taco Bell) in online communities through social listening, monitoring, reporting and response. Lead a team of social analysts and perfect a communication structure to ensure our brands are protected around the globe, 24/7. • Build social listening capabilities throughout Yum!'s global system with the following use-case examples: Support global markets on social strategy development and maintenance; reactive and proactive social engagement; advanced social listening and analysis for consumer insights projects; customer care; integration of tools for efficiencies. Showcase the importance around social listening as apart of interpreting consumer data to measure organizational objectives.• Manage various key, cross-functional projects to support Yum!'s Corporate Communications team on traditional public relations, corporate social responsibility, industry topics and financial news.

Louisville, Kentucky Area

• Collaborated alongside Sr. Account Executive to coordinate, strategize, plan and manage traditional and digital projects across four accounts.• Responsible for the management of project timelines ensuring goals are met and exceeded.• Assisted with creating and monitoring budgets.

Louisville, Kentucky Area

• Managed restaurant relationships/communications, inventory, cash accountability and records. • Developed a procedure to train new employees to ensure quality customer service. • Rebranded the company's logo and created a social media outlet (Facebook and managing E-mail) to keep the consumers updated and for better accessibility.

Louisville, Kentucky Area

As an account services intern, I was given two clients to work aside an account executive. I used my efforts to accommodate the clients' visions by upholding PriceWeber's mission and process to understand the clients through truth, trends, transcend and transformation. I also experienced various assignments on business development and media planning.As a digital interactive intern, a social media competitive review was compiled across 10 brands to enhance further execution. Also, I analyzed digital engagement results in order to observe the effectiveness and brainstorm what could be enforced for continuous success.

Lexington, Kentucky Area

• Advised and assisted students on education abroad programs.• Maintained weekly office hours dedicated to help students and worked on internal projects.• Worked promotional events and presentations on and off campus.

Louisville, Kentucky Area

Organized the company's inventory. Moved and handled fragile computer equipment. Assisted company workers with repairs and built personalized computers for various companies. Created a Facebook page and assisted with developing advertisement strategies for the company.