Started consulting eight years ago with the ambition to support small to medium sized businesses with their digital acquisition strategies. Have since collaborated with many brands on a part-time or project basis to improve online engagement and returns through data-driven and customer-centric marketing strategies.Specialise in building brand awareness, increasing paid advertising returns, and improving online channels performance reporting and analysis. Target driven, and continuously testing and learning across multiple paid advertising platforms to reduce costs, exceed targets, and meet business objectives.Passionate about the digital landscape with an educational background in international marketing. Experience working for UK, Europe and other ROW markets in the events, retail, tech, and travel industries.Prioritising client's needs based on their budgets and requirements, being very transparent with insights, and encouraging a holistic marketing approach to help with ongoing business strategy decisions.