As the Client Solutions Team Lead for the Media and Entertainment team at TikTok, I oversee client solutions strategy for Netflix, Spotify, Lionsgate, STARZ, NFL, and NBA. My focus is on driving full-funnel implementation, ensuring our performance clients achieve the most efficient cost per acquisition, and delivering exceptional client services. In this role, I aim to boost sales and optimize campaign performance across a range of upper and lower funnel tactics.

Spearheaded full-funnel digital strategies for top-tier clients like Disney, Spotify, and ESPN+, driving significant revenue growth and subscriber acquisition. Led global paid social media strategies, elevating brand and performance campaigns to exceed expectations. Mentored team members and strengthened cross-functional collaboration to enhance client-centric solutions and strategic sales.

Implemented social media strategies for the Recording Academy, enhancing audience engagement through innovative content across Meta, TikTok, X, and Snapchat. Partnered with internal teams to boost social media presence across major platforms. Delivered valuable insights to optimize content performance and tracking.

Managed high-budget paid social campaigns that boosted ticket sales and impressions across platforms like Meta, TikTok, and Twitter. Led a team and a social agency to launch campaigns that exceeded client goals while fostering relationships with internal teams and vendors. Focused on creating innovative strategies to drive growth and engagement in the entertainment space at an efficient cost.

Developed performance-driven social media strategies for concerts, sports, and theater events, delivering high-impact campaigns. Collaborated with marketing teams to optimize content and campaign approaches, ensuring alignment with business goals. Provided regular insights and reports to leadership, refining strategies for continuous improvement.

Supported the Digital Marketing team by reviewing and optimizing pixel placements for better campaign tracking. Contributed to campaign coordination across platforms, gaining valuable experience in digital strategy. Collaborated with cross-functional teams to ensure the success of social media efforts.

Worked as an in venue guest services member for Coachella Valley Arts & Music Festival.

Press & Marketing - helped keep track of all press related material regarding all the artists on the label for Epitaph & Anti Records. Assisted with marketing at live shows and festivals, conducted artist research, and learned what it takes to create great publicity for an artist.

Gained experience with Hootsuite, Sprinklr, and Adobe Photoshop to assist with social media content development and community management for clients tied to the book of business.