Design Director
CurrentOversaw a team of four full-time employees and a rotating pool of over 25 freelance designers.Streamlined design processes, resulting in significant cost savings of $775,000 annually in photography and garment design expenditures.Coordinated seasonal pattern and photography vision, including the creation of a cross-functional calendar to manage deliverables.Created over 200 garments each year, providing complimentary Pattern Support to customers and showcasing the latest yarns, innovating new garment styles, and visualizing emerging yarn varieties.Led management of high-profile Celebrity and Brand partnerships, including notable collaborations with industry icons such as Netflix, Sutton Foster, Vanna White, and Tom Daley.Developed a digital photography website, facilitating efficient information transfer across Design, Marketing, and Sales teams, enabling seamless communication and integration.Produced patterns for trending Pop-culture events, delivering completed projects within a quick 24-48 hour timeframe.Refreshed brand imagery to resonate with a new generation of consumers, creatively educating them about the craft.Conceptualized and executed creative concepts for diverse digital and print campaigns, including branding, marketing collateral, websites, and mobile applications, for Lion Brand and key retail partners such as JoAnn, Michaels, and Walmart.
