Dynamic, driven and strategic marketing professional with a focus on brand and digital strategy, client services and excellence in execution. Takes ownership of clients’ businesses and management of the internal team for a seamless experience from initial research and planning through execution and optimization.

Manage projects and relationships for over 30 clients in a wide range of services including website and mobile website development, marketing and branding strategy, social media initiatives, paid search campaigns and local profile development and management. Some core responsibilities include pitch development and organization, driver of strategic brainstorms, task and timeline management, key point of contact between internal team, vendors and client.Research and execution of specific and unique digital strategic approach for clients based on their online marketing goals. Collaborated with vendors and platforms to provide custom results for clients in social media campaigns, paid search and programming.Executed and launched websites (from basic Content Managed site to custom html and e-Commerce) for over 12 clients in different industries. Some of which include: restaurant and hospitality, healthcare, travel and leisure, retail and services

Spearheaded strategic development and creative execution of e-Commerce Consumer Relationship Marketing programs for Medco Health Store. Also managed and collaborated with internal team and outside vendors such as WebSphere Commerce and Endeca in order to rebuild the Medco Health Store website. Site now includes customized patient profiles, a Drug Interaction Checker and a vibrant new look and feelWorked with superiors on various new business pitches/proposals for Cardinal Health, Medco, Covidien and Purdue Pharma, some of which converted into profit-making engagementsAs a project lead, created an educational and social media forum for patients, managed creative and technical consumer product site redesign, crafted C-Suite outreach initiatives for hospital executives (both online and offline), built clickable PDF as sales aid segmented by audience and conversion stageLed development of Relationship Marketing Test &Learn program targeting patients considering bariatric surgery for client Covidien. Program includes fulfillment offers (through media buys), a series of targeted emails (split into 4 segments), surveys and measurement of program’s success

Worked with affiliates, proposed new structure for Rockport.com, developed internet ad banners for retailers such as Toys R Us, Polo, Burberry and Reebok Uncovered new growth opportunities for the firm and presented recommendations to superiors