Jessica Lerchbacher Email & Phone Number

Lone Tree, Colorado, United States

Lead professional marketing efforts for Cochlear Americas

Denver

• As the first member of a newly established department, developed template for strategic briefs and campaign development process to be utilized by all of Campaign Management• Developed tools and resource guides for sales team to reinforce comprehension and alignment with company’s rebrand• Built and executed on comprehensive marketing communication plan for launch of new brand platform, inclusive of tools, resource guides, videos, presentations and events to drive B2B awareness and adoption • Administered regular meetings with sales leadership, SMEs and key cross-functional partners to assess needs for supporting their business unit & campaign/content needs, through adherence of established deadlines, customer goals, and KPI’s • Managed team of Marketing Specialists who served as project managers of all brand, content, and digital platform needs • Directed third-party agencies on brand campaign development, as well as production, design and content for collateral needs• Managed intake of projects and oversaw through project management platform• Ensured that the organization’s brand was adhered to in all campaigns and product channels

• Responsible for omni-channel marketing messaging and support of various product categories with a $100M+ Marketing budget for a $2B+ company• Lead the strategy development and creation of comprehensive, multi-channel marketing campaigns, while ensuring alignment and execution through all marketing/media channels• Partnered with Merchandising, Operations, Digital Marketing, PR, CRM, Community Marketing, Design/Copy, eCommerce, and other cross-functional teams to ensure brand guidelines were met and all messaging was through a customer-focused lens• Oversaw a team of marketing specialists responsible for message planning and internal alignment, analyzing industry trends, competitor insights and business results, while driving innovative strategies in their respective categories• Established and maintained comprehensive marketing calendar for seasonal and off-cadence campaigns, outlining channel support and marketing spend by channel• Developed plan and executed $5M Co-op marketing program, in collaboration with national retail brands on consumer-facing collateral for key launches, promotional offerings and brand campaigns• Determined strategy for Localized In-Store Marketing events through partnership with field Community Marketing Representatives• Partnered with Finance and Marketing Channel owners to ensure budgets were optimized and appropriately supporting national campaigns and initiatives• Provided strategic weekly insights on marketing sales metrics, customer data and competitive analysis to various internal organizations• Responsible for building, executing, and driving advertising projects, campaign timelines, production processes, photo shoots, and internal planning calendars while aligning all cross-functional stakeholders• Served as project manager of Print Vehicles from start to finish, inclusive of brief development, timeline management, proofing, approvals and release (vehicles include Print Circular, Seasonal Catalogs, Direct Mailers)

• Drove double-digit comp sales for four straight years on eCommerce website • Responsible for merchandising, assorting, promoting and managing product categories on Sports Authority’s eCommerce site, while maintaining high levels of customer traffic, conversion and AOV • Collaborated with Merchandising, Marketing and Digital Marketing teams to develop strategy and execute major dot-com initiatives, through a cohesive marketing plan• Executed company-wide marketing campaigns on homepage, category pages & landing page creative through partnerships with marketing, design and copy teams• Managed eCommerce Coordinators, Specialists and Site Merchandisers, who worked to improve site accuracy and content, execute site clean-up and set-up of on-site creative; Managed 3-6 Long-term Contractors working on various projects for my team• Managed external Vendor Partnerships with key brands to execute key MDF & Co-op Marketing support for digital channels and website• Served as eCommerce business expert in driving key Digital Marketing Campaigns (SEO, Display, CSE, Social Media, Email, & Affiliate)• Provided reporting, analysis and feedback to cross-functional partners with metrics, data and insights to help drive improvements and business growth• Implemented online product and video content, site taxonomy updates and necessary enhancements to drive key items, categories and brands to enhance customer/user experience• Utilized GSI/eBay Platform tools Remote Tools, Omniture, and Net Acumen to execute changes to product, navigation, creative implementation and analysis of site performance• Oversaw relationships with 3rd party vendors to execute platform enhancements and test & learn growth strategies

Supported merchant team to develop in-store product assortment, while ensuring sales trends helped to drive buying, marketing and replenishment decisions.• Managed planning and execution of all print (circular and DM), radio, in-store promotional events and store signage in partnership with Marketing, Pricing and Visual Merchandising• Supported Buyer and Planner in development of annual merchandise plan, purchase orders, product set-up and vendor relationship management • Analyzed sales trends against assortment to help develop assortment strategies and provided assortment information to planning/replenishment for purchase decisions

Responsible for management and analysis of instock-levels of products promoted in weekly ads, partnering with cross-functional team to ensure an instock level of 98% and above.

Greater Denver Area

Business Administration, Marketing, Spanish

Activities and Societies: CU-AMA

Business/Spanish, Study Abroad Program