Lead UX researcher for morganstanley.com. Facilitates moderated and unmoderated usability testing, user interviews, card sorts, tree tests, and heuristic evaluations. Collaborates with data analysts to identify research needs, develop measurement plans, and define KPIs. Creates wireframes, sitemaps, site flows, and journey maps to illustrate site architecture and use case scenarios. Leads design thinking workshops with stakeholders and cross-functional teams during project discovery phases. Collaborates with content owners to maintain and update site taxonomy to meet content strategy needs and accurately index site pages.

UX lead for all digital accounts, working closely with creative teams, strategy leads and developers on responsive websites and web applications for healthcare clients serving patients with rare and under-diagnosed conditions. Translated discovery findings campaign concepts into content & UX strategies; designed sitemaps, wireframes and user flows; and created functional specifications for developers.Served on internal task force to modernize and streamline agency’s web development process and evangelized UX practice through trainings and outreach to team leads.

UX lead for several responsive website design projects in the pharma, appliance and insurance industries. Researched and designed customer journeys; performed competitive and content audits; and created content and UX strategies. Designed sitemaps and wireframes; built prototypes for usability tests. Promoted the UX practice and facilitated design thinking workshops.Overhaul of diabetes medication website UX increased primary goal conversion rate by 52%. Strategic redesign of blood thinner’s CRM enrollment process decreased program opt-outs by 70%.

Designed & conducted user interviews with employee users of enterprise platforms; illustrated personas and user journeys; and created wireframes and interactive prototypes for desktop and mobile websites & apps. Created UXD guidelines for Fortune 100 manufacturing client.

Redesigned data visualizations for national hotline mandatory reporting. Designed and implemented knowledge organization website for dozens of public health programs. Initiated social media presence for national suicide hotline. Led user research, heuristic evaluation, information architecture design, and usability testing for multiple program websites.

Compiled and analyzed data for and completed periodic and ad-hoc statistical reports to ensure compliance with Human Resources Administration, industry and agency policies, and HIPAA guidelines. Maintained client files and database records.

Prepared and edited research proposal for study at Robert Wood Johnson Medical School. Designed and edited print literature