Jessica Hummel Email & Phone Number

Greater Pittsburgh Area

• Collaborate with cross-functional, executive-level Office of the Customer Council Members to strengthen our culture of customer
• Partner with businesses to embed best practices and tools promoting our customer focus value
• Guide business partners through Net Promoter Score goals and strategies to increase the number of customer promoters
• Work with internal research to administer Employee Net Promoter Score and encourage businesses to take action to increase employee engagement

Greater Pittsburgh Area

• Retail Voice of Customer & Employee Engagement: Created vendor requirements and researched best-in-class consultants for new customer and employee experience engagement; implemented governance to support planning, risk.
• Office of the Customer Engagement: Built agendas for cross-functional, executive-level meetings; researched industry trends in customer experience and advised on strategic direction
• Retail Transformation Engagement: Promoted tactics to migrate consumer and business transactions and services from branch to digital channels; utilized human-centered design to create branch choreography for payments.

Pittsburgh, PA

• Served on Channel Intelligence Group’s Optimization Team, ensuring clients’ products were properly categorized for optimal search on the web and online shopping channels
• Researched products with the goal of aligning retailers and consumers on the web
• Employed highly-technical tools to write effective scripts and sort client data, ensuring ultimate visibility by the end user within the crowded marketplace
• Collaborated with team and management to improve taxonomy and fine tune processes

London, Prague And Various Other Fantastic European Cities

I seized the once-in-a-lifetime opportunity for a long-holiday stay in London and Prague and travel throughout Europe!

Greater Pittsburgh Area

• Directed and implemented subscription renewal and acquisition campaigns for five different series with revenues totaling $4.1 million
• Designed and executed campaigns through direct mail, radio, TV, print, web and email
• Led the redesign of ticketing portion of website, including enhanced patron engagement
• Managed across departments to develop a brand for each season and series
• Created annual pricing strategies and employed pricing promotions
• Directed marketing efforts (subscription and single tickets) for series at WVU in Morgantown

Cincinnati, OH

Breckenridge, CO

Cincinnati, OH

Kalamazoo, MI

Leadership Development Initiative: Class Of Xviii

-Developed skills in leadership and work-place performance -Forged strong connections with Pittsburgh-area professionals -Played an active.

Mba, Business Administration

Thesis: Facilitated organizational self-assessment and environmental scan for Ballet Tech Cincinnati with product offering and marketing.

Masters Of Arts, Arts Administration

Thesis: Researched and recommended PR initiatives to assist orchestras during contract negotiations

Bba, Marketing

Activities and Societies: Lee Honors College, Women's Chorus, Grand Chorus Major: Marketing Minors: Business Administration, Music Honors.