Jessica Liese Email & Phone Number

Greater New York City Area

• Oversee all content additions and updates to expeditions.com public-facing website and several guest, vendor, and client portals. Build and design itinerary pages, destination pages, static content pages, and campaign landing pages. Work with marketing team to keep website current and accurate and advise on design and structure of new site content. Deploy changes to site taxonomy. Manage staff of two content producers. • Managed comprehensive content migration for two redesigns and one… Show more • Oversee all content additions and updates to expeditions.com public-facing website and several guest, vendor, and client portals. Build and design itinerary pages, destination pages, static content pages, and campaign landing pages. Work with marketing team to keep website current and accurate and advise on design and structure of new site content. Deploy changes to site taxonomy. Manage staff of two content producers. • Managed comprehensive content migration for two redesigns and one replatforming of expeditions.com website. Managed freelance copywriters; tracked and implemented content migration and new page creation; developed site structure; edited written and visual content to conform to uniform tone of voice and design language. Served as liaison between designers/developers and internal constituents. Worked with engineering team on back-end UX and content modeling. • Authored website style guide. Documented content management processes and built interactive user guides in Google Docs and Bynder. Trained new CMS users and developed workflows and user roles. • Propose and facilitate site changes and new content based on user behavior and search trends. Select and edit photos for, and author, weekly photo roundup. Authored company Wikipedia page and assisted in authoring/posting Wikipedia page for partner organizations. Created graphics and edited photos. Show less

• Co-host and co-produce podcasts recapping and analyzing tv series such as The Amazing Race, The Walking Dead, and Star Trek: Discovery.• Fill in for other co-hosts as needed on tv recaps.• Generate ideas, research, book, prepare, and interview guests for 2-3 weekly shows. Direct, record, edit, and submit audio segments.

Contributed book and TV reviews, personal essays, television recaps, and other articles to: Variety, Primetimer.com, Previously.tv, Publishers' Weekly, xoJane, and others.Contributed trivia questions and designed visual aids for Geeks Who Drink.

New York, Ny

• Oversaw all content additions and updates to juilliard.edu and MyJuilliard intranet site. Edited and approved staff changes; suggested content overhaul; updated homepage slider and key landing pages on a regular basis; sourced/added/edited photos. Oversaw Drupal user permissions, managed accounts, and trained users. • Developed and managed workflow for Cumulus digital asset management system. Edited metadata, tracked rights, documented procedures, and trained users as necessary.•… Show more • Oversaw all content additions and updates to juilliard.edu and MyJuilliard intranet site. Edited and approved staff changes; suggested content overhaul; updated homepage slider and key landing pages on a regular basis; sourced/added/edited photos. Oversaw Drupal user permissions, managed accounts, and trained users. • Developed and managed workflow for Cumulus digital asset management system. Edited metadata, tracked rights, documented procedures, and trained users as necessary.• Managed content migration for redesign of juilliard.edu and intranet site. Liaised with departments, reorganized content, selected artwork, and populated menu structures. Served as liaison between designers/developers and user base and was primary point of contact for bug tracking. • Using Google Analytics, reported regularly on visitation stats and other analytics.• Oversaw institutional e-messaging, 2014-2016. Designed and edited e-blasts and oversaw messaging schedule and mailing lists. United several constituents under a single messaging platform and established guidelines for institutional messaging. Drafted, designed, and deployed monthly e-newsletter. Show less

• Developed strategies for incorporating book content into online reference databases. Wrote and edited encyclopedia entries and image captions, following Chicago Manual of Style. Researched, cleared rights, and formatted images, primary source documents, and other supplementary materials. • Wrote and edited encyclopedia entries; timeline entries; and captions for images, maps, graphs, and primary source documents. • Oversaw off-site conversion of InDesign and Quark files to FileMaker… Show more • Developed strategies for incorporating book content into online reference databases. Wrote and edited encyclopedia entries and image captions, following Chicago Manual of Style. Researched, cleared rights, and formatted images, primary source documents, and other supplementary materials. • Wrote and edited encyclopedia entries; timeline entries; and captions for images, maps, graphs, and primary source documents. • Oversaw off-site conversion of InDesign and Quark files to FileMaker files. Converted InDesign production files and Word manuscripts to xml and plain text files for use in Umbraco CMS.• Researched technical specifications for new site features and initiatives. Served as liaison between content creators and programmers. Drafted documentation and wrote user manuals for in-house use by editors, production staff, and developers. • Supervised semiannual content updates to online reference databases. Monitored visitation stats and suggested changes to improve user experience. Managed development of online and eBook editions of print books. • Oversaw development of two new web-based reference databases, U.S. Government Online and Chelsea House Biographies Online. Developed back-end FileMaker interface, including scripting and layout. Worked closely with design firm and in-house developers to create design templates and code. Modified layout and CSS files of page templates. Delegated tasks and documented workflow. Show less

• Managed deployment of monthly email newsletters and promotional e-blasts. Edited message content, circulated drafts, approved design, set up and deployed messages using Convio. Maintained database of constituents and subscribers in Convio. Regularly ran batch import scripts to update database and made manual changes as needed.• Regularly updated web content for Wildlife Conservation Society and five associated city zoos (Bronx Zoo, Central Park Zoo, New York Aquarium, Prospect Park Zoo… Show more • Managed deployment of monthly email newsletters and promotional e-blasts. Edited message content, circulated drafts, approved design, set up and deployed messages using Convio. Maintained database of constituents and subscribers in Convio. Regularly ran batch import scripts to update database and made manual changes as needed.• Regularly updated web content for Wildlife Conservation Society and five associated city zoos (Bronx Zoo, Central Park Zoo, New York Aquarium, Prospect Park Zoo, Queens Zoo). Implemented regular content updates on wcsrunforthewild.org.• Reported weekly on visitation stats and usage for wcs.org and city zoo sites using Google Analytics. Recommended content updates and changes to increase site traffic.• Created and implemented social media content (Facebook and Twitter) for city zoos and Wildlife Conservation Society. Developed social media strategy and compiled regular reports on usage statistics. Show less

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Greater New York City Area

• Assisted with building custom websites for professional photography clients: created, formatted and edited web pages using raw HTML, designed graphics and edited photos using Photoshop and UNIX batching commands.• Updated editorial content on PhotoServe.com.• Drafted and oversaw delivery of monthly email newsletters to PhotoServe clients and magazine subscribers. Maintained extensive database of photographers, creatives, and agents.• Assisted with editing and production of five… Show more • Assisted with building custom websites for professional photography clients: created, formatted and edited web pages using raw HTML, designed graphics and edited photos using Photoshop and UNIX batching commands.• Updated editorial content on PhotoServe.com.• Drafted and oversaw delivery of monthly email newsletters to PhotoServe clients and magazine subscribers. Maintained extensive database of photographers, creatives, and agents.• Assisted with editing and production of five annual print guides. Show less

Greater New York City Area

• Audited and edited PDF reports tracking contract and release status of editorial content. Created Excel templates for outstanding release reports, prepared monthly reports for all CNP titles.• Created custom TeamSite templates for intranet site and updated content.• Trained editorial staff on release process. Created documentation for internal use.• Managed and tracked photo releases for all Condé Nast titles using Access database. Built reports and custom queries in Access… Show more • Audited and edited PDF reports tracking contract and release status of editorial content. Created Excel templates for outstanding release reports, prepared monthly reports for all CNP titles.• Created custom TeamSite templates for intranet site and updated content.• Trained editorial staff on release process. Created documentation for internal use.• Managed and tracked photo releases for all Condé Nast titles using Access database. Built reports and custom queries in Access. Assisted in database migration from legacy mainframe to PeopleSoft. Show less