With the ambition to build a Chinese brand to an influential international brand, I joined Shanghai Re-Fire Technology （上海重塑能源集团有限公司）, a leading supplier of fuel cell systems and fuel cell vehicle powertrain engineering. I oversee market intelligence & research, marketing communications, corporate communications and public affairs, with role and responsibilities including:• Support the founders in defining the company's vision, mission and core values• Manage brand equity. Craft key… Show more With the ambition to build a Chinese brand to an influential international brand, I joined Shanghai Re-Fire Technology （上海重塑能源集团有限公司）, a leading supplier of fuel cell systems and fuel cell vehicle powertrain engineering. I oversee market intelligence & research, marketing communications, corporate communications and public affairs, with role and responsibilities including:• Support the founders in defining the company's vision, mission and core values• Manage brand equity. Craft key messages and develop VI systems for the Re-Fire brand and its sub-brands• Develop mid-term and annual brand objective & strategies and lead the entire execution programs • Build partnership with key external stakeholder groups, including but not limited to customers and business partners, authorities, associations, research institutes and media • Promote Re-Fire through news releases, executive interviews, corporate collateral (print & video), website, as well as domestic and international social media such as Wechat, Baidu Baike, Youtube and Twitter• Increase Re-Fire's exposure through activities such as exhibitions, trade fairs, conferences, forums, commercial or corporate events• Drive internal communications through emailing, employee magazine, intranet and employee engagement campaigns• Collect market intelligence information and generate regular reports. Provide integrated analysis on market trend, competitive environment, political and regulatory landscape• Work with top management, R&D and commercial teams to define the objectives, scope, methodology of quantitative or qualitative research projects, define questionnaires and conduct market surveys• Represent the company’s interests by engaging with relevant political and regulatory audiences. Monitor and analyze industry-related legislation and policy. Promote governments’ and regulators’ understanding of FCEV to ensure a favorable environment for industry expansion Show less

As regional head of Corporate Communications of Air Liquide Engineering & Construction activities, I'm leading all internal and external communications programs of E&C Asia, responsible for initiating, implementing and the management of national, regional or global communications projects to support business growth. My responsibilities include:- Develop and execute communications strategies that align with the company’s vision, mission and goals- Enhance the existing communications… Show more As regional head of Corporate Communications of Air Liquide Engineering & Construction activities, I'm leading all internal and external communications programs of E&C Asia, responsible for initiating, implementing and the management of national, regional or global communications projects to support business growth. My responsibilities include:- Develop and execute communications strategies that align with the company’s vision, mission and goals- Enhance the existing communications channels and constantly explore new means and platforms to drive timely and interactive communications with external and internal audiences- Craft messages to all stakeholders. Support E&C Region VP in speech writing and presentation development- Build partnership with key external stakeholder groups, including but not limited to business partners, media, authorities, associations, NGOs and universities- Promote Air Liquide E&C externally through news releases, executive interviews, corporate collateral (print & video), websites, social media, trade fairs and conferences, corporate events etc.- Manage internal communication activities such as emailing, news flash, quarterly newsletter, intranet and employee engagement campaigns- Set up crisis communications system. Organize crisis communications and media training on a regular base- Advise the regional management team and senior managers on relevant communications issues, offering efficient solutions- Share best practice across the region Show less

Air Liquide is the world leader in gases for industry, health and the environment. As the head of Corporate Communications of Air Liquide in China, I was responsible for developing and executing a wide range of internal and external communication programs that helped increase Air Liquide China’s visibility and enhance the company's image. My key responsibilities included: • Develop integrated internal & external communication strategies• Develop press releases, support CEO in… Show more Air Liquide is the world leader in gases for industry, health and the environment. As the head of Corporate Communications of Air Liquide in China, I was responsible for developing and executing a wide range of internal and external communication programs that helped increase Air Liquide China’s visibility and enhance the company's image. My key responsibilities included: • Develop integrated internal & external communication strategies• Develop press releases, support CEO in message drafting• Establish and maintain good relationship with media, authorities, associations, and communities• Initiate and manage external communication programs (executive interviews, corporate image campaigns, CSR projects, corporate events)• Facilitate effective internal communications through emailing, intranet, employee magazines, newsletters etc., develop the internal magazine Sinal as editor-in-chief• Develop corporate publicity materials (advertisements, brochures, videos, photos etc.) • Facilitate business communications and provide support in trade fairs, forums etc.• Manage internet activities including websites and social media • Work as a key member of crisis communications Show less

L’Oreal is the largest cosmetic group of the world. As Manager in PR and Corporate Communications, I was responsible for planning and implementing corporate PR activities as well as internal & external communications. My key responsibilities included: • Develop corporate key messages and communication materials to mass media and internal employees • Manage internal communication programs including developing internal magazines as editor-in-chief, emailing, organizing PR workshops… Show more L’Oreal is the largest cosmetic group of the world. As Manager in PR and Corporate Communications, I was responsible for planning and implementing corporate PR activities as well as internal & external communications. My key responsibilities included: • Develop corporate key messages and communication materials to mass media and internal employees • Manage internal communication programs including developing internal magazines as editor-in-chief, emailing, organizing PR workshops, developing employee relationship activities, etc.• Manage L’Oreal China’s corporate website as webmaster• Develop corporate publications like press releases, corporate brochures, videos, pictures and mini-sites• Plan and execute the corporate CSR projects• Arrange interviews for senior executives• Support L’Oreal HQ in Paris on various communication & PR projects• Media monitoring• Coach and lead PR Executive in daily PR & Communication works Show less

After having worked in Marketing for about 4.5 years, I decided to move to Sales function for a certain period of time to gain field experience and sharpen my business acumen. As Key Account Manager of L’Oreal Paris brand, I managed 2 out of the totally 5 national key accounts – Carrefour and Auchan. My main responsibilities were:• Prepare and negotiate annual contract• Develop objectives, strategies, and action plans to achieve sales and display objectives within the given budget… Show more After having worked in Marketing for about 4.5 years, I decided to move to Sales function for a certain period of time to gain field experience and sharpen my business acumen. As Key Account Manager of L’Oreal Paris brand, I managed 2 out of the totally 5 national key accounts – Carrefour and Auchan. My main responsibilities were:• Prepare and negotiate annual contract• Develop objectives, strategies, and action plans to achieve sales and display objectives within the given budget and time frame• Review YTD performance and update action plans with customers on a regular basis• Develop and implement account-specific promotional activities • Initiate product, promotion, merchandising, and communication projects through effective communications with internal and external functions• Provide operational support like product listing, price controlling, coordination of new store opening/remodeling, ordering, goods delivery, AR issues etc. to field sales force• Coach, educate, and train the Key Account staffIn my tenure, I not only achieved 40+% annual sales growth, but also significantly improved L'Oreal Paris' trading terms to the 2 major customers. Thanks to my achievements, I was rewarded as the “Best Achiever 2003” by L'Oreal Paris China in February of 2004. Show less

Braun, a member of Gillette Group at the time, is a leading international manufacturer of small electrical appliances headquartered in Kronberg near Frankfurt/Main, Germany. As Product Manager and later as Brand Manager for all Braun product categories - Male Hair Removal, Female Hair Removal, Hair Care, Oral Care, Household and Personal Diagnostic Appliances, I was responsible for all marketing activities around the brand in China market. My responsibilities included:• Analyze the… Show more Braun, a member of Gillette Group at the time, is a leading international manufacturer of small electrical appliances headquartered in Kronberg near Frankfurt/Main, Germany. As Product Manager and later as Brand Manager for all Braun product categories - Male Hair Removal, Female Hair Removal, Hair Care, Oral Care, Household and Personal Diagnostic Appliances, I was responsible for all marketing activities around the brand in China market. My responsibilities included:• Analyze the market situation and establish marketing strategies by cities, by product categories in mid/long term• Prepare and execute monthly, quarterly and annual marketing plans to achieve the sales objectives assigned for China market• Prepare monthly rolling forecast and liaise with Braun's logistics in Germany to ensure a smooth flow of supply• Recommend and implement product & pricing strategies to be competitive with competitors• Liaise with advertising agency and research institute for media advertising and research projects respectively• Plan and implement nationwide sales promotions and trade events• Work with advertising agencies and freelances to creatively develop Braun product advertisements, movies, brochures, leaflets, POS display materials etc. • Monitor and control direct marketing expensesIn my tenure, Braun achieved a 51% NSV growth 2000 versus 1999. The market share of Braun electric shavers was doubled, a record in the Braun China history (GFK retail auditing panel data, Nov/Dec 2000). Show less

I joined Braun in its headquarters after having obtained my M.A. degree in Technical University Darmstadt in 1997. As Management Trainee in Marketing, I worked in the division International Affiliated Markets with focus on Pacific Rim. My activities included:• Market research• Competition analysis and YTD performance analysis• Development of various business plans analyzing market situation and establishing strategies by using marketing-mix• Coordination of various projects… Show more I joined Braun in its headquarters after having obtained my M.A. degree in Technical University Darmstadt in 1997. As Management Trainee in Marketing, I worked in the division International Affiliated Markets with focus on Pacific Rim. My activities included:• Market research• Competition analysis and YTD performance analysis• Development of various business plans analyzing market situation and establishing strategies by using marketing-mix• Coordination of various projects with business management teams, logistics, approbation, purchasing department, and diverse Pacific Rim markets• Full responsibility of the trade fair KonsuGerma 1998 in Shanghai• Management reports In Braun HQ I gained broad experience from new product development to marketing & sales activities in diverse markets, from overall objectives and strategies setting to the program adaptations and implementations in specific regions. I gained a good view over the operations of a multinational company and expanded my horizon through working with various management teams. Thanks to my quick learning ability and strong performance, I was promoted to Product Manager in September 1998, nominated as Brand Manager 2 years later with increased responsibilities. Show less