Jessica Li Email & Phone Number

Shanghai City, China

• With the ambition to build a Chinese brand to an influential international brand, I joined Shanghai Re-Fire Technology （上海重塑能源集团有限公司）, a leading supplier of fuel cell systems and fuel cell vehicle powertrain.
• Support the founders in defining the company's vision, mission and core values
• Manage brand equity. Craft key… Show more With the ambition to build a Chinese brand to an influential international brand, I joined Shanghai Re-Fire Technology （上海重塑能源集团有限公司）, a leading supplier of fuel cell systems.
• Manage brand equity. Craft key messages and develop VI systems for the Re-Fire brand and its sub-brands
• Develop mid-term and annual brand objective & strategies and lead the entire execution programs
• Build partnership with key external stakeholder groups, including but not limited to customers and business partners, authorities, associations, research institutes and media

Shanghai City, China

As regional head of Corporate Communications of Air Liquide Engineering & Construction activities, I'm leading all internal and external communications programs of E&C Asia, responsible for initiating, implementing and the management of national, regional or global communications projects to support business growth. My responsibilities include:- Develop.

Shanghai

• Air Liquide is the world leader in gases for industry, health and the environment. As the head of Corporate Communications of Air Liquide in China, I was responsible for developing and executing a wide range of.
• Develop integrated internal & external communication strategies
• Develop press releases, support CEO in… Show more Air Liquide is the world leader in gases for industry, health and the environment. As the head of Corporate Communications of Air Liquide in China, I was responsible.
• Develop press releases, support CEO in message drafting
• Establish and maintain good relationship with media, authorities, associations, and communities
• Initiate and manage external communication programs (executive interviews, corporate image campaigns, CSR projects, corporate events)

Shanghai

• L’Oreal is the largest cosmetic group of the world. As Manager in PR and Corporate Communications, I was responsible for planning and implementing corporate PR activities as well as internal & external communications..
• Develop corporate key messages and communication materials to mass media and internal employees
• Manage internal communication programs including developing internal magazines as editor-in-chief, emailing, organizing PR workshops… Show more L’Oreal is the largest cosmetic group of the world. As Manager in PR and.
• Manage internal communication programs including developing internal magazines as editor-in-chief, emailing, organizing PR workshops, developing employee relationship activities, etc.
• Manage L’Oreal China’s corporate website as webmaster
• Develop corporate publications like press releases, corporate brochures, videos, pictures and mini-sites

Shanghai

• After having worked in Marketing for about 4.5 years, I decided to move to Sales function for a certain period of time to gain field experience and sharpen my business acumen. As Key Account Manager of L’Oreal Paris.
• Prepare and negotiate annual contract
• Develop objectives, strategies, and action plans to achieve sales and display objectives within the given budget… Show more After having worked in Marketing for about 4.5 years, I decided to move to Sales function for.
• Develop objectives, strategies, and action plans to achieve sales and display objectives within the given budget and time frame
• Review YTD performance and update action plans with customers on a regular basis
• Develop and implement account-specific promotional activities

Shanghai City, China

• Braun, a member of Gillette Group at the time, is a leading international manufacturer of small electrical appliances headquartered in Kronberg near Frankfurt/Main, Germany. As Product Manager and later as Brand.
• Analyze the… Show more Braun, a member of Gillette Group at the time, is a leading international manufacturer of small electrical appliances headquartered in Kronberg near Frankfurt/Main, Germany. As Product Manager.
• Analyze the market situation and establish marketing strategies by cities, by product categories in mid/long term
• Prepare and execute monthly, quarterly and annual marketing plans to achieve the sales objectives assigned for China market
• Prepare monthly rolling forecast and liaise with Braun's logistics in Germany to ensure a smooth flow of supply
• Recommend and implement product & pricing strategies to be competitive with competitors

Kronberg Am Main, Germany

• I joined Braun in its headquarters after having obtained my M.A. degree in Technical University Darmstadt in 1997. As Management Trainee in Marketing, I worked in the division International Affiliated Markets with.
• Market research
• Competition analysis and YTD performance analysis
• Development of various business plans analyzing market situation and establishing strategies by using marketing-mix
• Coordination of various projects… Show more I joined Braun in its headquarters after having obtained my M.A. degree in Technical University Darmstadt in 1997. As Management Trainee in Marketing, I worked in the.
• Coordination of various projects with business management teams, logistics, approbation, purchasing department, and diverse Pacific Rim markets

Master Of Arts (Ma), Germanistik / Economics & Business Adm.

Bachelor'S Degree, German Language & Literature