Jessica Lithén Email & Phone Number

Stockholm, Stockholm County, Sweden

I lead the commercial strategies for the Nordic region, focusing on expanding awareness, availability, and sales of regional British travel products. Collaborating closely with the Nordic travel trade, I drive joint initiatives aimed at boosting visitor arrivals and expenditure. I represent UK industry interests from a Nordic standpoint, providing strategic advice, insights, and potential sales opportunities through stakeholder management, regional workshops, and sales missions.

Stockholm, Stockholm County, Sweden

Interim position in addition to my Trade and Partnerships Manager role. Responsibilities include managing and coaching the regional marketing staff with focus on delivery of high value PR. Development and delivery of a combined B2B & B2C market plan for the Nordics with full budget accountability.

Stockholm, Sweden

I support the commercial strategy for the Nordic region with the primary objective to grow awareness, availability and sales of regional British travel products. I work with Nordic travel trade to initiate joint activities to increase visitor arrivals and spend including managing VisitBritain's commercial partnerships in the region. I also cover UK industry engagements from a Nordic perspective, offering advice, insights and potential sales leads through KAM and regional workshops & sales missions. International lead in the global Change Agent network with the aim to drive positive change and improved ways of working across the organisation.As a team we work closely with other FCDO partners, supporting the British Council and the UK’s Department for Business and Trade on various initiatives.

Stockholm, Sweden

Managed the performance of all chain and independent hotel accounts across Sweden and Norway. I ensured partners secured incremental business by taking full advantage of the sales potential offered through the global travel brands. I advised on revenue strategies and based on market trends and drivers assisted in developing and implementing successful sales and marketing activities.

Stockholm, Sweden

Managed the performance of hotel accounts across the Nordics. I maximised revenue streams through mutual opportunities, providing recommendations on pricing and marketing strategies. I increased supplier exposure across the global sites through merchandising and promotion opportunities. Worked closely with internal functions in improving and developing structures and work streams enabling communication and efficiency between market teams.

London, United Kingdom

Prepared market reports and presentations for meetings and negotiations with hotel partners. Developed training materials and WebEx presentations for hotel partners covering strategies on sales maximisation on the global Expedia sites.

London, United Kingdom

Supported the market team by facilitating communication between hotel suppliers and internal support functions. Trained suppliers in the functionality of the sales system and was responsible for compiling the regional supplier newsletter.

London, United Kingdom

Coordinated the marketing activities for expansion into Germany and France liaising with media planners and PR agencies to source new business partners. Prepared design briefs for the global graphic designers and managed the filming of client testimonials in the UK and Ireland. Coordinated the translation of marketing collateral and new website for the European markets as part of a re-brand.

Eskilstuna, Sweden

Researched the European marketplace for Recreational Vehicles, a potential market segment for Southco Marine. Worked closely with the European Key Account Managers in building a lead database and compiled a catalogue with products suitable for the RV market. Assisted with product launches and coordinated sales activities for the European sales team.

Vasteras, Sweden

Part-time whilst studying at uni.

B.A., International Marketing (German Alignment)

Courses included business administration, marketing, informatics and commercial law. Theses in relationship marketing (C- and D level).

Certificate, Customer Experience (Cx) And Customer Journey Mapping

Certificate, Hospitality Marketing & New Media Strategies For Revenue Growth, Marketing The Hospitality Brand Through New Media: Social, Mobile & Search