FoundersEdge is a data-driven pre-seed fund investing in disruptive user experiences. We’ve developed a first-party data set we call “The Founder Index” that uses founder psychology and AI to predict and score founder aptitude to identify exceptional founders. Founded by two exited founders, we bring a hands-on approach through our post-investment support to amplify the trajectory of our diverse, experienced founders.

Supporting Suggestic with the development & launch of a new product offering, WellnessGPT, based on IP developed at Wishroute.

Led the Guidely team in new customer discovery and product development, leveraging IP developed at Wishroute. **Key Accomplishments:**- Spearheaded a pivot, identifying life coaches as an untapped market Guidely uniquely able to serve through customer discovery interviews, surveys, and market research. - Developed new product vision: Guidely, an AI-powered marketing assistant for life coaches.- Validated the revamped company direction via a dual approach: 1. Paid beta with 30 life coaches. 2. Grew a waitlist to >1,000 via social media ad campaigns, organic engagement & influencer partnerships. - Beta exceeded most KPI goals: 1. 94% MoM retention and high sustained engagement 2. 44% of users reported they would feel "extremely disappointed" if they lost access to Guidely and 52% said "somewhat," surpassing our 40% product/market fit benchmark goal 3. 30% of users acquired new clients in under 60 days (customer's goal) 4. 67% increase in marketing confidence- Led a diverse team of 11, establishing new processes, feedback mechanisms, and tools to streamline communication, collaboration and professional development.- Because of the customer & market feedback on the new product direction, Guidely was able to raise additional capital. I transitioned leadership to an experienced COO post the conclusion of our six-month acquisition contract so that I could pursue other endeavors.

Frequently speak, host workshops, sit on panels, and guest lecture on topics such as customer discovery, rapid prototyping, product management, fundraising, pitch decks, and M&A. A few of the organizations i've collaborated with: Babson, Techstars, Roux Institute / Northeastern, Trinity, UCONN, MCC, CIC, Venture Cafe, Scroobious, Dream Ventures Lab, and more.Work with start-ups and mid-size businesses on strategy and execution. Past and current projects include: - Exit strategy and M&A process for B2B SaaS & Consumer tech companies - Product development strategy, user research, and user experience- In-app user experience and messaging- Fundraising strategy and pitch deck development for F&F, Pre-seed, and Seed rounds- Business strategy development, including pricing, research, business model, G2M strategy, and financial modeling- HiringSupport wide range of industries: health & wellness, automotive, real estate, edtech, martech, etc.

Acquired in 2023 by Suggestic and IP licensed to Guidely and Runzy.Wishroute enables wellness subscription companies to proactively support users with a human “accountability buddy" via text message, increasing in-app engagement 25-300%, subscription retention 5-70%, and wellness outcomes 90%+. - Established a scalable coaching methodology based on behavior science - Developed a software product that uniquely blends automation and human workflows- Led product strategy, roadmap, and hired & managed in-house development team and consultants- Oversaw customer onboarding, user experience creation, and A/B testing to optimize results- Consulted with mobile & web app customers on UX, onboarding, content strategy and CTAs- Led customer discovery and user research, leading to key pivots- Ran sales and content marketing, contracting with dozens of public and private companies in the wellness industry and experimenting with D2C, B2B2C, and B2B go-to-market strategies- Recruited and managed a strong executive team and staff (8 FT and 20 PT team members) - Established goal tracking system, performance reviews, and company mission and values- Raised over $1M from Techstars and top angel investors- Participated in 2 highly selective business accelerators: Techstars & Babson Summer Venture Program- Named “Top 22 Company to Watch in 2022” by Boston Business Journal and featured in dozens of podcasts and articles

Previously held Associate role and Intern role.- Worked with clients around the world to help address complex business issues facing their organizations like fraud and litigation.- Helped clients prepare for litigation and investigate fraud by analyzing complex data and information in due diligence, building financial models and scenario analyses, identifying trends, uncovering details, and developing the story behind the numbers.- Gained experience managing engagement teams, defining project scope, brainstorming approaches, analyzing data and producing meaningful visual presentations, drafting deliverables and participating in client stakeholder meetings.- Traveled domestically and internationally to work on-site with clients, establishing strong relationships, and providing specialized client service.- Managed practice's connectivity efforts by planning quarterly all-hands meetings to increase collaboration, coordinating on-boarding of new hires to ensure a warm welcome, and setting up connectivity events outside of work to promote team cohesiveness.

Facilitated bringing 44 Israeli and Palestinian students to Babson College to learn entrepreneurial skills and establish viable businesses to operate in their home countries together for the three months following the seven week on-campus program. Supported students and professors in and out of the classroom, managed conflict, and planned and facilitated programs and weekend trips.Our program inspired the creation of Our Generation Speaks (https://www.ogspeaks.com)

Foundations of Management and Entrepreneurship is a year long freshman course. Students learn about a variety of business subjects and, in groups of 30, run their own business with up to $3000 dollars of startup money. As an FME Mentor: Assisted students with the course material. Supported students in and out of classroom while they ran their businesses. Helped faculty by grading homework, taking attendance, and keeping them informed about the student's outside of class challenges with their businesses.