Jessica Mcgee Email and Phone Number

- Interpret experience with Feedback Management, Digital Analytics, and Chat data- Analyze performance with Ad platform and CRM data- Identify priorities, create targeted segments, and report on marketing impact with ABM software- Develop and deploy a digital ecosystem with journey orchestration via web personalization, email automation, digital ad campaigns, and custom chat experiences to progress priority accounts through the funnel and advance journey stages- Communicate strategy, tactics, performance, and recommendations to cross-functional stakeholders for program optimization

- Document team capabilities, strategies, channels, process, and specs for training and cross-functional collaboration- Standardized cross-functional collaboration and project management with Wrike request ticketing system- Collaborate with Sales, Content, Campaigns, Brand, Field, and Events teams for holistic and integrated support- Create detailed reporting that bridges ad and sales platform data for Lead > MQL > SQL > Oppty > ROI metrics- Consolidated Search and Social accounts across both Commercial and Enterprise products- Piloted CTV, Geofencing, Programmatic Display, Industry Publications, Content Syndication, Remarketing, and ABM- Efficiently scaling a complex budget, reducing search CPLs and increasing ROI QoQ- Improved Event Reg CVR and reduced CPR; published on LinkedIn Best Practices & Getting Started Guide for Event Ads

Manage global Paid Media programs (paid search, display, paid social, affiliate) from end to end, including researching partners, use cases, budgeting, testing structure, measurement, and optimization. Focus is on targeting varying audiences to meet team goals for supported products, using relevant keywords, demographics, firmographics, and ABM targeting, as well as streamlining and standardizing paid media presence across global markets.

- Develop Junior and Senior Strategists with best-in-class practices and procedures - Oversee campaigns from start to finish, inclusive of client billing and reconciling - Lead and execute digital/biddable media plans: - eComm: Lindt, EuroPro, Kipling - Branding: Spike TV, Little Caesars, Ruby Tuesday

Formerly Morpheus, rebranded to Createthe Group. As Paid Search Manager, I provide clients with insight and recommendations for digital strategies across all biddable media, with primary focus on Google (Search, Mobile, Shopping, Betas), Yahoo|Bing, YouTube TrueView, Google Display Network (GDN), Remarketing, Facebook and Twitter. Specific projects include tune in initiatives for premiering shows and movies, evergreen promotion for in-season shows, retail evergreen/seasonal and sale promotion, and direct response subscription promotion.Under my Associate Director's direction, I lead a team ranging from associates, strategists, and senior strategists. My focus is to conceptualize paid media strategies, project manage the life cycle of a client's digital efforts, and develop my team at the individual level. In addition to leading by a strong and positive example, I offer training and resources to my team, as well as one on one time for performance review, feedback and growth planning.Depending on the needs of the client, our team provides the following: - Daily, weekly and/or monthly reports - Attention to Key Performance Indicators (KPIs): Impressions, share-of-voice (SOV), clicks, click-through-rates (CTR), spend (net/gross), sales/video plays, cost-per-action (CPA), conversion rates (CVR), revenue, and return on investment (ROI). - Analysis/Insights & Next Steps: bid adjustments, search terms expansion, adjusting targeting (geographic, demographic, device and interest), and testing new copy or landing pages. - Ensure ads are leveraging all new betas and standard ad extensions where applicable: location, call, offer, app, sitelinks, ad customizers and callouts.Current & Past Clients: - AETN (A&E, History, FYI & Lifetime) - Alexander Wang - Armani Exchange - Baccarat - Bergdorf Goodman - Bit.Ly - Bombay - Calvin Klein - Colavita - Knoll - Tiffany & Co. - TUMI - Vimeo

• Build, launch and manage PPC campaigns for high fashion and entertainment brands• Manage evergreen and tune-in campaigns for Lifetime & MyLifetime.com TV shows and movies• Conceptualize media plans for tune-ins with multiple proposed budgets and flight periods• Launch PPC in Search, GDN, Mobile, Media Ads, and YouTube TrueView In-Stream Ads• Create adcopy to reflect new collections, seasonal lines, and sale periods for AlexanderWang.com

Daily, weekly and monthly client PPC reporting.Keyword Search Term build outs and Ad Copy Drafting.Test, manage, and optimize client keyword and search term bids to drive good lead generation up, maintain a low CPC and CPL, and rank high in adspace positioning.Google Certified: Fundamental and Advanced Search Advertising.

Daily, weekly and monthly client PPC reporting.Keyword Search Term build outs and Ad Copy Drafting.Test, manage, and optimize client keyword and search term bids to drive good lead generation up, maintain a low CPC and CPL, and rank high in adspace positioning.Google Certified: Fundamental and Advanced Search Advertising.

I build and maintain positive customer and affiliate relations, and help create, edit and proof digital content for the company website, hosted vet websites, emails, press releases, and secondary websites umbrellaed under the company. I also suggest and implement SEO practices and design methods related to website traffic and user friendly goals, and compile reports of the related data.

Improve website traffic with SEM through organic search, SEO practices, and quality content output.

Freelance Camera Operator

Server

Marketing for the Documentary Film "Ice People."SEM/SEO tracking and implementation

Copy editing for NJCASA newsletter, and other media related tasks.

Clerical, process requisitions and purchase orders, mail room operation, and produce Public Service Announcements

Lead Report Updating

Sales and Marketing

Sales, Jewelry Commission

Kitchen and Dining Services