Jessica Mclennan Email & Phone Number

Sydney, New South Wales, Australia

• Develop and deliver the key user experiences for the My NRMA product suite
• Manage cross-platform publishing and website updates for distribution across NRMA’s digital channels using Sitecore CMS, particularly focusing on travel, benefits and discounts sections.
• Develop and implement optimisation strategies across website UX and My NRMA app.
• Analyse data across various sources (website, customer surveys, competitors) to provide insights and hypotheses for UX and content team to develop data-driven UX/UI and content optimisations.
• Implement optimisation tactics to enhance SEO presence.
• Manage and execute on all aspects of content projects in-line with marketing campaigns, with a focus on timely, effective delivery and stakeholder management.

Sydney Olympic Park

• Develop and deliver the key user experiences for the My NRMA product suite
• Manage cross-platform publishing and website updates for distribution across NRMA’s digital channels using Sitecore CMS, particularly focusing on travel, benefits and discounts sections.
• Work closely with CX, marketing teams, products and technology to create signature digital customer experiences and to align with strategies to engage, retain and grow customer transactions.
• Manage team resources, including estimates, workload and prioritisation to ensure successful delivery through Jira.
• Manage and maintain a strategic and operational working relationship with Digital Delivery and IT teams, including liaison regarding technical requirements and service standards as well as with external partners
• Report on the digital performance of My NRMA product, with a strong focus on GIVIT digital properties and utilise a data–led approach to analyse digital performance

Sydney Olympic Park, New South Wales, Australia

North Sydney, New South Wales, Australia

• Design, content creation, development and scheduling of all EDM campaigns
• Template designs for recurring communications
• Cross-platform quality control to ensure data and audience accuracy
• Post-send analytics of results to inform future design/builds
• Advanced personalisation using AMPscript in emails and cloud pages
• Utilisation of AB testing and control groups to increase and measure communication performance

Sydney, Australia

• Responsible for creating and delivering all eDMs for the Hyundai A-League, Caltex Socceroos, Westfield Matildas, MiniRoos, Westfield FFA Cup and the Westfield W-League
• Lead the creation of an EDM calendar with the Membership and Marketing Manager that Integrates FFA’s digital communications across timely and engaging website content and social media channels for all products
• Leverage market and customer insights as explored by the Marketing Analyst to target and create compelling EDMs that drive sales and/or fan engagement
• Reporting and optimisation of EDM activity
• Perform day-to-day campaign activities including, but not limited to, EDM campaign copy writing, set-up/targeting, scheduling, testing, approval and continual optimisation of the EDM channel
• Data segmentation and customer targeting, ensuring that the relevant email lists are pulled for the relevant sends

Bachelor Of Communication, Public Relations/Image Management

High School Diploma (Hsc), Modern History, Legal Studies, Advanced English, Pdhpe

Activities and Societies: Sports Captain: 2004-2006 SRC Representative: 2005