Jessica Mclennan Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Develop and deliver the key user experiences for the My NRMA product suite• Manage cross-platform publishing and website updates for distribution across NRMA’s digital channels using Sitecore CMS, particularly focusing on travel, benefits and discounts sections.• Develop and implement optimisation strategies across website UX and My NRMA app.• Analyse data across various sources (website, customer surveys, competitors) to provide insights and hypotheses for UX and content team to develop data-driven UX/UI and content optimisations.• Implement optimisation tactics to enhance SEO presence.• Manage and execute on all aspects of content projects in-line with marketing campaigns, with a focus on timely, effective delivery and stakeholder management.• Actively partner with business stakeholders to understand their business challenges and opportunities and to ensure that Digital Product is represented to the highest standards across My NRMA digital channels and contributes strategic value

Sydney Olympic Park

• Develop and deliver the key user experiences for the My NRMA product suite• Manage cross-platform publishing and website updates for distribution across NRMA’s digital channels using Sitecore CMS, particularly focusing on travel, benefits and discounts sections.• Work closely with CX, marketing teams, products and technology to create signature digital customer experiences and to align with strategies to engage, retain and grow customer transactions.• Manage team resources, including estimates, workload and prioritisation to ensure successful delivery through Jira.• Manage and maintain a strategic and operational working relationship with Digital Delivery and IT teams, including liaison regarding technical requirements and service standards as well as with external partners• Report on the digital performance of My NRMA product, with a strong focus on GIVIT digital properties and utilise a data–led approach to analyse digital performance• Ensure all content is optimised for SEO to deliver key KPIs • Manage and execute on all aspects of content projects in-line with marketing campaigns, with a focus on timely, effective delivery and stakeholder management.• Actively partner with business stakeholders to understand their business challenges and opportunities and to ensure that Digital Product is represented to the highest standards across My NRMA digital channels and contributes strategic value.

Sydney Olympic Park, New South Wales, Australia

North Sydney, New South Wales, Australia

•Design, content creation, development and scheduling of all EDM campaigns•Template designs for recurring communications•Cross-platform quality control to ensure data and audience accuracy•Post-send analytics of results to inform future design/builds•Advanced personalisation using AMPscript in emails and cloud pages•Utilisation of AB testing and control groups to increase and measure communication performance•Automation of daily tasks e.g. daily customer reminders, data uploads from SAP CRM•Design, development and deployment of landing pages in Salesforce Marketing Cloud and Sitecore

Sydney, Australia

• Responsible for creating and delivering all eDMs for the Hyundai A-League, Caltex Socceroos, Westfield Matildas, MiniRoos, Westfield FFA Cup and the Westfield W-League• Lead the creation of an EDM calendar with the Membership and Marketing Manager that Integrates FFA’s digital communications across timely and engaging website content and social media channels for all products• Leverage market and customer insights as explored by the Marketing Analyst to target and create compelling EDMs that drive sales and/or fan engagement• Reporting and optimisation of EDM activity• Perform day-to-day campaign activities including, but not limited to, EDM campaign copy writing, set-up/targeting, scheduling, testing, approval and continual optimisation of the EDM channel• Data segmentation and customer targeting, ensuring that the relevant email lists are pulled for the relevant sends• Develop and manage tactical campaign plan and calendar for each of the FFA product sets• Employ testing and tracking tools using A/B testing and leveraging services via Salesforce Marketing Cloud to improve results• Ensure that scheduled email programs; birthday, re-engagement, football anniversary & welcome series are set up effectively and monitored for performance• Internal stakeholders - Liaise with Media, Commercial and the wider Marketing and Digital content team to plan and execute EDM activity• External stakeholders – Liaise with Perform (external agency for articles on our websites) to plan and execute EDM activity• Creative concept development and copywriting• Brief creative team - Work with internal creative team member to create assets that will be used for the EDMs• Track performance data from campaigns to measure success and incorporate learnings in future campaigns• Provide regular reporting and insights to relevant stakeholders on campaign effectiveness• SMS sends through Salesforce Marketing Cloud as requested

Bachelor Of Communication, Public Relations/Image Management

High School Diploma (Hsc), Modern History, Legal Studies, Advanced English, Pdhpe

Activities and Societies: Sports Captain: 2004-2006 SRC Representative: 2005