Jessica Longhofer Email & Phone Number

Greater Orlando

Developed and executed comprehensive branding strategies to establish a cohesive and memorable brand identity for the veterinary practice.Led the redesign of the brand reputation, resulting in a modern and visually appealing brand reputation that resonates with the identified audience personas.Created and maintained brand guidelines to ensure consistent messaging across all channels.Collaborated with cross-functional teams to integrate the brand into marketing materials, signage, and digital platforms.Implemented and managed social media campaigns to reinforce brand messaging and engage the target audience.Contributed to the development of marketing campaigns specifically focused on promoting veterinary products and services.Coordinated the creation of promotional materials, product packaging, and advertising materials in alignment with brand guidelines.Conducted buyer persona research to identify opportunities for brand expansion and differentiation.Collaborated with external agencies to execute branding initiatives, ensuring alignment with corporate branding strategies.

New York City Metropolitan Area

Developed and executed marketing strategies to increase brand awareness and drive customer acquisition.Created compelling content for social media platforms, resulting in an increase in follower engagement.Coordinated and participated in community outreach events to promote veterinary services and establish brand presence.Collaborated with the operations team to develop marketing collateral, including brochures, presentations, and promotional materials.Monitored and analyzed marketing performance metrics, providing insights for continuous improvement.Conducted market research to identify trends, customer needs, and competitive landscape.Contributed to the creation of marketing materials, including blog posts, newsletters, and product descriptions.Assisted in managing social media accounts, engaging with followers, and tracking analytics.Provided support in organizing and promoting veterinary conferences and events.

Greet and assist clients, providing a welcoming and professional first point of contact.Schedule appointments, surgeries, and follow-up visits efficiently, optimizing the clinic's daily schedule.Manage phone inquiries, providing information on services, pricing, and appointment availability.Process client payments, maintain accurate records, and ensure compliance with billing procedures.Collaborate with veterinary staff to relay important information about patient care and treatment plans.Handle incoming and outgoing mail, as well as maintaining the cleanliness and organization of the reception area.Assisted pet owners with reservations, check-ins, and inquiries about the facility's services.Resolved customer concerns and inquiries in a timely and empathetic manner, ensuring high satisfaction.Maintained accurate records of pet vaccinations, medications, and special instructions.Collaborated with the operations team to ensure a smooth check-in/check-out process for pets.Contributed to marketing initiatives, promoting special events and packages to customers.

Coordinated advertising initiatives for British Virgin Islands Tourism Board and Samoa Tourist Board, overseeing the creation and implementation of multimedia campaigns.Collaborated with creative teams to develop compelling content and visuals, resulting in an increase in target audience engagement.Conducted market research and competitor analysis to identify opportunities and optimize campaign performance.Provided support in the planning and execution of public relations strategies for clients in the hospitality and tourism sectors.Drafted press releases, media pitches, and communication materials, securing coverage in national and regional media outlets.Established and nurtured relationships with key media contacts, influencers, and industry stakeholders.

Greater New York City Area

Propose and implement new site content architecture and navigation scheme for client’s website redesign using Squarespace templatesWrite content for client’s website pages and blog while ensuring brand voice and messaging is consistent with in-store messaging and experiencesPhotograph stores and product offerings to develop hi-res visual content for client’s use on website, blog, e-commerce/online store, and social media Conduct Search Engine Optimization (SEO) Research to develop recommendations to improve organic search rankings on Google

Greater New York City Area

Led development and implementation of strategic communications plans, market research, and social media plans for Terminal B facilities and services Served as the primary point of contact for client and agency relationships for direct day-to-day work Managed media inquiries via phone and emailPlanned and organized the development and execution of events to deliver key messages to key stakeholders, business partners, community outreach organizations and hospitality partnersPromoted Terminal B among key audiences and identified issues using integrated communications plans

Long Island City, New York

Built internal and external relationships to help deliver integrated communications strategiesMonitored JetBlue’s social media channels and responded to comments and direct messages Collaborated with other teams such as brand marketing, interactive marketing, legal and reservations to develop integrated social media and marketing campaigns to improve community engagement

Greater New York City Area

Created content for JetBlue’s social media channels: Instagram, Facebook, Twitter, and YouTubeProvided assistance to the Media Relations team and supported Internal and External Communications teams to answer media inquiries and deliver media statements (in English and Spanish) Served as a member of the Emergency Communications Team and participated in 24-hour on-call rotation for emergency media responseLeveraged existing influencer relationships and cultivated new influencer contacts, media lists, and research reports

Jamaica

Interacted with customers while troubleshooting issues in a fast-paced airport environment.Prepared, researched and conducted detailed analysis reports for transportation, Customs and Border Protection audits.

Greater New York City Area

Drafted daily electronic and physical media reports, reviewed newspapers and magazines for mentions, features, interviews and event listings.Created media kits, presentations, press materials and media lists.

Master’S Degree, Strategic Marketing And Communications

Activities and Societies: Graduate School of Public Media & Strategic CommunicationsCompleted Dissertation: "Experiential Travel: Why.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor’S Degree, Public Relations

Activities and Societies: Public Relations Student Society of America 2010 - 2014.Minor in Spanish