Jessica Samson Email & Phone Number

Omaha, Nebraska, Us

Omaha, Ne, Us

Responsible for developing and executing the overall brand strategy for the franchise network. I serve as the main point of contact at the corporate office for all national vendors (Agency of Record, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Email, Website, Direct Mail, Reputation Management, Yelp, Google, Intranet, etc.) and am the liaison to communicate company goals while also negotiating contracts and holding each vendor accountable to deliverables. I work directly with strategic brand partners, such as Procter and Gamble, to further differentiate our brand and apply industry insights. Together with the CFO, I optimize the National Advertising Fund budget to determine the most efficient and effective investments for the network. This includes direct-to-consumer paid and organic campaigns, brand strategy research, and marketing technology investments. I contribute to the franchise sales process by presenting our brand strategy and marketing support to potential franchisees. I also train new franchisees on our brand strategy, available franchise resources/tools, and help develop local marketing plans to align with national marketing programs. Before a new franchise office opens, I set up all marketing assets, listings, and local access. I report marketing strategies, tactics, and results to the Franchise Advisory Council consisting of elected franchisees, and lead the marketing liaison group responsible for core marketing initiatives.

Omaha, Ne, Us

This position provided a unique experience working on brand initiatives at the corporate office and on local marketing activities for franchise offices. I was responsible for internal corporate communications, communications to the franchise network, and messaging to the end consumers in both the United States and Canada. I wrote and distributed a weekly email newsletter to the franchise network and all information that was published on the company’s intranet. Was responsible for all national social media platform profiles and content, including over 200 Facebook business pages. I published and counseled franchisees on customer review responses. Served as the main point of contact for franchisees with marketing questions and was one of two main coordinators for the yearly franchise conference. I successfully led both sunset and onboarding transitions to marketing technology platforms and was selected to lead an initiative with Amazon to enable The Maids franchisees to sell services on Amazon.com.

Lincoln, Ne, Us

+ Eloqua administrator: manage, create and deploy email marketing campaigns, emails, landing pages, forms, as well as manage contact database+ responsible for internal and external messaging of Talent Plus + produced marketing webinars+ proofread a variety of documents and materials+ assisted in Talent Plus’ RFP (Request For Proposal) process+ maintained content placement on the corporate website+ coordinated messaging for clients and prospects in conjunction with the sales and lead generation teams+ proactive and diligent in managing the image, voice and feel of Talent Plus’ brand standards

Lincoln, Ne, Us

+ provided world-class customer service while scheduling structured interviews+ conducted structured over-the-telephone interviews for client partners+ communicated interview results and provided hiring recommendations to client partners+ assisted associates, clients and applicants troubleshoot TalentBank problems+ coordinated interview feedback process and scheduled feedback sessions with clients around the globe+ assisted with internal recruiting, interviewing, selection and on-boarding of associates

Lincoln, Ne, Us

• Well-rounded college internship program to make the transition from academia to the business world

Lincoln, Ne, Us

+ Assisted in a variety of office tasks while learning about the inner workings of a marketing team+ Communicated with printers for bids on jobs+ Paid and processed department bills using Minerva+ Processed and ordered university business cards+ Sorted and filed completed jobs+ Participated in student recruitment campaign production activities – photoshoots, events, campus tours

Lincoln, Ne, Us

+ Assisted in all aspects of planning the 25 events during Career Week 2006 + Organized 21 alumni panels that brought over 85 alumni to campus + Planned a Student/Employer Job Reception bringing 50 employers to campus to recruit Wesleyan students + Implemented a Major/Minor Finder that paired upper-class students with first year students to mentor them while searching for a major or minor

+ Promoted the services of the Paramount Ritz-Carlton Hotel in Edinburgh, Scotland to local business professionals+ Performed lead generation in the Edinburgh area to produce client call lists+ Extended personalized VIP invitations to business professionals to become members of the Carlton Advantage program via the telephone

M.A., Management & Leadership

B.S., Communication Studies