Jessica Samson Email and Phone Number
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As a well-rounded marketing and communications executive with B2B experience in an internal marketing department and B2C experience at a franchise system corporate office, I’m always looking to align organizational strategy with results-oriented marketing tactics. Big picture and detail-oriented in the same package, I have the ability to conceptualize the whole solution and break it down into individual pieces to make it all work. This enables me to work successfully alongside C-suite executives to not only develop strategy but also translate the strategy into action so it can be effectively communicated to various stakeholders. I thrive when juggling multiple priorities and leadership responsibilities. I’m motivated to not only complete work but also add value and improvement in the process by being an independent thinker and challenging the status quo. I own my perfectionism and pride myself on my organizational skills, which help me tackle tasks with vigor and enable me to lead highly productive teams. I enjoy using technology and data to improve personal and/or process efficiency. One to thrive with pressure, I possess the type of influence, resourcefulness, and relationships needed to serve as a catalyst to colleagues and drive business results. Strengths Profiles: Top Talent Plus Themes: Conceptualization, Focus, Relationship, Values, Individualized Approach, Command, AchieverTop StrengthsFinder Top Themes: Strategic, Communication, Achiever, Activator, CommandMyers-Briggs: ESTJ (Extraversion, Sensing, Thinking, Judgment)Predictive Index: Persuader
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Strategic Marketing Manager - BrandFarm Credit Services Of America Feb 2024 - PresentOmaha, Nebraska, Us
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Director Of National BrandingThe Maids International Mar 2020 - Feb 2024Omaha, Ne, UsResponsible for developing and executing the overall brand strategy for the franchise network. I serve as the main point of contact at the corporate office for all national vendors (Agency of Record, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Email, Website, Direct Mail, Reputation Management, Yelp, Google, Intranet, etc.) and am the liaison to communicate company goals while also negotiating contracts and holding each vendor accountable to deliverables. I work directly with strategic brand partners, such as Procter and Gamble, to further differentiate our brand and apply industry insights. Together with the CFO, I optimize the National Advertising Fund budget to determine the most efficient and effective investments for the network. This includes direct-to-consumer paid and organic campaigns, brand strategy research, and marketing technology investments. I contribute to the franchise sales process by presenting our brand strategy and marketing support to potential franchisees. I also train new franchisees on our brand strategy, available franchise resources/tools, and help develop local marketing plans to align with national marketing programs. Before a new franchise office opens, I set up all marketing assets, listings, and local access. I report marketing strategies, tactics, and results to the Franchise Advisory Council consisting of elected franchisees, and lead the marketing liaison group responsible for core marketing initiatives. -
Social Media And Communications ManagerThe Maids International Jun 2016 - Mar 2020Omaha, Ne, UsThis position provided a unique experience working on brand initiatives at the corporate office and on local marketing activities for franchise offices. I was responsible for internal corporate communications, communications to the franchise network, and messaging to the end consumers in both the United States and Canada. I wrote and distributed a weekly email newsletter to the franchise network and all information that was published on the company’s intranet. Was responsible for all national social media platform profiles and content, including over 200 Facebook business pages. I published and counseled franchisees on customer review responses. Served as the main point of contact for franchisees with marketing questions and was one of two main coordinators for the yearly franchise conference. I successfully led both sunset and onboarding transitions to marketing technology platforms and was selected to lead an initiative with Amazon to enable The Maids franchisees to sell services on Amazon.com.
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Branding Team Senior Marketing Automation Manager & Project CoordinatorTalent Plus, Inc. Jun 2010 - Jun 2016Lincoln, Ne, Us+ Eloqua administrator: manage, create and deploy email marketing campaigns, emails, landing pages, forms, as well as manage contact database+ responsible for internal and external messaging of Talent Plus + produced marketing webinars+ proofread a variety of documents and materials+ assisted in Talent Plus’ RFP (Request For Proposal) process+ maintained content placement on the corporate website+ coordinated messaging for clients and prospects in conjunction with the sales and lead generation teams+ proactive and diligent in managing the image, voice and feel of Talent Plus’ brand standards -
Global Talent Interviewing AssociateTalent Plus, Inc. May 2007 - Jun 2010Lincoln, Ne, Us+ provided world-class customer service while scheduling structured interviews+ conducted structured over-the-telephone interviews for client partners+ communicated interview results and provided hiring recommendations to client partners+ assisted associates, clients and applicants troubleshoot TalentBank problems+ coordinated interview feedback process and scheduled feedback sessions with clients around the globe+ assisted with internal recruiting, interviewing, selection and on-boarding of associates
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College Development TeamTalent Plus, Inc. Oct 2006 - May 2007Lincoln, Ne, Us• Well-rounded college internship program to make the transition from academia to the business world
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Student Worker- Department Of Marketing And CommunicationsNebraska Wesleyan University Aug 2003 - May 2007Lincoln, Ne, Us+ Assisted in a variety of office tasks while learning about the inner workings of a marketing team+ Communicated with printers for bids on jobs+ Paid and processed department bills using Minerva+ Processed and ordered university business cards+ Sorted and filed completed jobs+ Participated in student recruitment campaign production activities – photoshoots, events, campus tours -
Career Center Intern/Event CoordinatorNebraska Wesleyan University Dec 2005 - May 2006Lincoln, Ne, Us+ Assisted in all aspects of planning the 25 events during Career Week 2006 + Organized 21 alumni panels that brought over 85 alumni to campus + Planned a Student/Employer Job Reception bringing 50 employers to campus to recruit Wesleyan students + Implemented a Major/Minor Finder that paired upper-class students with first year students to mentor them while searching for a major or minor
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Sales ConsultantHospitality Marketing Concepts May 2006 - Jul 2006+ Promoted the services of the Paramount Ritz-Carlton Hotel in Edinburgh, Scotland to local business professionals+ Performed lead generation in the Edinburgh area to produce client call lists+ Extended personalized VIP invitations to business professionals to become members of the Carlton Advantage program via the telephone
Jessica Samson Skills
Jessica Samson Education Details
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Doane UniversityManagement & Leadership -
Nebraska Wesleyan UniversityCommunication Studies
Frequently Asked Questions about Jessica Samson
What company does Jessica Samson work for?
Jessica Samson works for Farm Credit Services Of America
What is Jessica Samson's role at the current company?
Jessica Samson's current role is Strategic Marketing Manager - Brand.
What is Jessica Samson's email address?
Jessica Samson's email address is js****@****lus.com
What is Jessica Samson's direct phone number?
Jessica Samson's direct phone number is +140248*****
What schools did Jessica Samson attend?
Jessica Samson attended Doane University, Nebraska Wesleyan University.
What skills is Jessica Samson known for?
Jessica Samson has skills like Email Marketing, Talent Management, Marketing Communications, Salesforce.com, Social Media, Building Relationships, Lead Generation, Leadership, Crm, Onboarding, Human Resources, Employee Engagement.
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