• Design and execute strategy for clients including the Iowa Economic Development Authority, Iowa Tourism Office, UnityPoint Health and Solheim Cup 2017. Consult and support agency efforts on behalf of Wellmark Blue Cross and Blue Shield and Iowa State University• Monitor and manage client budgets to ensure accuracy and efficiency• Advise clients on strategy and key messaging for new or controversial issues• Supervise agency staff to ensure quality of work and foster professional growth for each individual• Contribute to the generation of new business for agency and clients, through content and PR tactics that creates brand awareness and generates leads• Coordinate all video projects – both commercial and content – to standardize production across the agency, better track associated costs and grow and maintain relationships with production companies and freelancers.

• Proactively pitch story ideas to regional and national reporters covering industries like business and industry, travel, health care and sports• Conduct weekly radio and television interviews to promote client’s priority events and attractions• Implement media monitoring and new measurement matrix to track success against identified goals• Organize and lead media relations tours for travel and leisure reporters. Results include dozens of stories in publications with a cumulative 3.3 million circulation and 109 million unique users, as well as a NOVA Award from the American Marketing Association• Create and manage content calendar to focus strategy for web and social media and align efforts with broader marketing goals• Research and write compelling content for web sites and blogs. Secure photographs and other visual elements to enhance content• Produce, shoot and edit video to increase diversity of digital content including more than 50 partner spotlight videos, a dozen corporate branding segments and a travel feature video series. Several videos or series have been recognized with American Marketing Awards (Addys) from the American Advertising Federation and Prime Awards from PRSA of Central Iowa• Supervise conception and creation of print and digital projects to ensure goals and deadlines are met.

• Compose speeches and written material for state executives including the Commissioner, Governor, and Lt. Governor.• Attend weekly leadership meetings to advise C-suite administration and discuss and advise on short and long-term communications strategies.• Coordinate message strategies with legal counsel and legislative liaison• Staff joint information center within the State Emergency Operations Center• Maintain 24 hours on-call status to respond to emergencies and after-hour reporter inquiries.• Manage more than 60 indirect reports.• Cultivate positive relationships with local and national news organizations.• Organize and facilitate bi-monthly meetings between Des Moines area public information officers and local news media.• Write and edit press advisories, media releases, newsletters and annual reports. • Organize press conferences for both proactive initiatives and crisis management.• Monitor local and national media coverage to determine proper follow up and inform future tactics. • Document notable Department activity through digital video and photography. • Edit video and photos for print and broadcast publications internally and externally.• Edit, update and maintain web site. • Instruct classes on media relations and Iowa Open Records Laws.

• Research, record and write a variety of news and feature stories.• Shoot and edit digital video.• Meet daily deadlines for newscasts in multiple media markets.• Build and maintain relationships with sources in a variety of industries.• Represent station at metro area meetings between media and public information officers.• Train new, part-time and full-time photographers. • Aid colleagues in developing story ideas, fact-checking and copy editing. • Manage a staff of 7 as assignment editor.• Publish and update news stories for station web site.

• Gather and rewrite news, weather, markets and sports copy from wire service. • Gather, write, and produce local news stories. • Monitor and broadcast area school closings and delays. • Sell advertising. • Write and produce radio commercials for clients.