With over 10+ years of professional digital marketing & SEO experience, my mission is to harness the transformative power of SEO to drive traffic to organizational digital properties. At the University of Maine, I am dedicated to creating digital content that resonates with audiences and enhances our online presence. My expertise in crafting SEO-optimized web frameworks, paired with a commitment to modernizing digital experiences, aligns with our organization's mission to provide accessible and engaging information. My approach integrates diverse perspectives with a strategic vision, ensuring that our digital footprint not only reflects our values but also sets new standards in user engagement.In my current role, I've led the charge in redesigning and updating seven university websites, elevating their functionality and user experience through WordPress. This initiative has significantly improved our search engine rankings and optimized website performance. My responsibilities extend to collaborating with stakeholders and my team to integrate design and content updates, demonstrating my capacity to manage projects effectively. Leveraging my background in digital marketing and content strategy, I've been instrumental in driving organic traffic and fostering a culture of continuous learning and development within our team.