Jessica Winn Email & Phone Number

New York, Us

New York City, New York, Us

The Woodlands, Texas, Us

The Woodlands, Texas, Us

Build and implement strategic marketing campaigns for enterprise publishers and media companies that have pulled in more than $2M in revenue within the last year Accomplishments:► Spearhead development and execution of digital marketing services to our top clients (Hearst Communications, Meredith Corporation, and Condé Nast) that generated a 9% increase in 2018 revenue► Built and rolled out a new e-commerce store for license renewals, which has garnered 1,000+ sales and generated $500k+ in revenue in only 6 months► Launched a new marketing automation tool (Hubspot) that increased marketing influenced revenue by 100% and resulted in a $300k boost in 2018 sales► Assisted in opening channels of communication and encouraged team members to take an active role in team development and accessing resourcesCurrent projects: ► Leading the implementation of a full-on corporate rebrand and update of all branded assets, including website, SEO, advertising and customer support materials

San Francisco, California, Us

New York, Us

Markham, On, Ca

Marketing creative and leader for the Jonas Fitness brand of enterprise SaaS software for the fitness industry. ✓ Implement and build our go-to-market and demand gen strategy: Campaign planning, marketing automation, inbound lead qualification and lead nurturing through the complete sales cycle, Marketing reporting & analytics, and ensuring we are exceeding our monthly marketing targets and performance.➢ This includes assets such as webinars, blog posts, email campaigns, customer testimonials & digital newsletters.✓ In my first 6 months as a Marketing leader, I defined a thorough lead nurturing and management process, alongside scaling demand generation strategies through the use of multiple automation platforms (Hubspot, Salesforce, Hootsuite & MassPlanner)✓ As the owner of our digital channels, I create and develop marketing “personas” for our target buyers by conducting client interviews and performing industry research (including competitive intel) – thus allowing us to tailor our digital voice towards our exact buyers, increase organic traffic to our site and build offers that “speak” to our potential prospects.✓ I enjoy transforming and defining the digital social voice for both internal and external stakeholders, which include managing a search engine marketing (SEM) campaign to drive web traffic.➢ Social share of voice for Jonas has doubled in the past 180 days✓ Designed, planned and maintain new 40-page parallax web design including five “call to action: landing pages designed especially for lead generation and pay-per-click campaigns leading to a 60% increase in marketing qualified leads (MQL’s).✓ Managed and led a team of 4 highly-motivated and successful Demand Gen marketers and content creators, while managing a six-figure budget across a number of organic & paid channels.✓ Manage the team that plans trade shows, seminars & corporate events.

Markham, On, Ca

☛ Check out our new and improved company blog for awesome educational & software feature related content for the Health & Fitness industry blog.jonasfitnesssoftware.com ☚Marketing original for Jonas Fitness - Responsible key component of the marketing strategy aimed to drive incremental sales, exposure and branding to help make us the global leader in health club software and billing services!✓ Contributed to demand generation marketing programs to drive awareness and interest to our software products✓ Created niche programs that drove brand loyalty and nurtured prospects and current clients➢This agenda included: blog posts/thought leadership articles, email campaigns, two-minute explainer videos/customer testimonials, newsletters and our latest animation "Jim Adventures in Choosing Club Management Software" - check it out below!✓ Managed relationships with all 3rd party vendors and agencies to ensure proper messaging, tone and Jonas Fitness brand standards✓ Relaunched and defined our social media presence including delivery of content to Twitter, Facebook and Linkedin through various marketing automation tools➢ Social engagement for Jonas nearly tripled in 5 months with increased mentions from thought-leadership content and overall engagement which resulted in at least 5% of monthly MQL's passed to sales✓ Tracked market and company sales performance through weekly lead capture goals✓ Coordinated and attended industry trade shows and events to market product and maintain brand awareness✓ Public relations and web copy: including developing fresh story/blog ideas and copy editing✓ Managed internal marketing efforts such as business card creation and giveaways

Markham, On, Ca