Jessica Winters Email & Phone Number

United States

• Led web experimentation projects, running multiple A/B tests simultaneously while coordinating with Growth Strategists, software engineers, and QA Analysts• Oversaw client operations from tactical execution to program budgeting, balancing timeline, quality, and scope with cross-functional teams (engineering, QA, design, and analytics)• Developed A/B test requirements and created design mockups, consistently delivering high-quality results and ensuring client satisfaction• Conducted A/B tests that led to substantial increases in donations (+158.6% in v1 and +162.7% in v2) and significant improvements in CTA engagement (+240.4% and +340.8%), with all variations reaching full statistical significance

Atlanta, Georgia, United States

• Collaborated with clients and development teams for the successful and timely implementation of web development, video production, and 3D Map projects for 25+ programs and 75+ projects simultaneously • Managed project schedules; mitigated risks; allocated resources; monitored key milestones and outcomes; and provided status updates to both internal and external stakeholders, resulting in the accomplished execution of 46 programs and over 95 projects• Educated over 45 clients on platform functionalities and procedures, spearheaded the implementation process, and conducted platform walk-throughs to ensure customer success• Assisted in developing and updating training materials and other client-facing documentation • Client’s site redesign, video production, and VisiTOUR platform had 83% increase in visitors, 31% bounce rate, 82% increase in returning visitors, and 51% increase in visit inquiries after 1 year • Conveyed customer feedback to the product and software development teams• Ensured all deliverables aligned with partners’ brand guidelines and adhered to high standards of consistency and quality assurance

Greater Atlanta Area

• Developed and implemented innovative social media content strategies, including designing and posting original content• Managed communication with potential and existing clients to coordinate appointment scheduling• Leveraged Mailchimp for email campaigns, enhancing client retention and engagement

• Empathize, research and resolve customers’ issues through effective problem-solving; decision-making; time management; and communication and interpersonal skills• Exhibit best judgment, attention to detail under pressure, and positive attitude in conflict resolution• Proactively assume leadership in following up on contacts • Recommended 10 operational processes in need of improvement for evaluationthrough Gemba Kaizen quality management method • Trained in additional department; quick learner of new products, services, and technology

United States

• Increased brand awareness, loyalty and lead generation for several brands such as SunTrust OnUp Movement, Comcast Xfinity, and more through guerilla marketing, retail activations, trade shows, and events• Contracted with other agencies such as Urban Enterprises, The Hype Agency, Productions Plus, and Limitless Creative for events and trade shows such as The Microsoft Business Applications Summit, Small Business Expo, NACS, Atlanta Auto Show, The Essence Festival, and Refinery 29: “29 Rooms” • Managed monthly in-store activations for 5+ stores in the Atlanta market for Lundberg Family Farms• Increased awareness and email subscribers for employee perks program, Sparkfly, in several health systems in Georgia with Urban Enterprises• Generated 200 leads at Atlanta Small Business Expo for sponsorship expert and author • Gathered and reported consumer insights and interactions

Greater Atlanta Area

• Developed and executed comprehensive marketing and PR strategies for artist, collaborating closely with their management team to ensure alignment with the artist’s vision, timely delivery of assets, and overall campaign success.• Managed content production for music videos, social media, and other creative assets by coordinating with creative teams and contractors, handling pre-production logistics, talent management, and overseeing production timelines.• Led the planning and coordination of artist releases, events, photo shoots, and video productions, ensuring smooth execution and alignment with project goals.• Implemented innovative social media marketing strategies, resulting in increased email subscribers and event attendance.• Creative direction and brand messaging for flyers, promotional videos, one-sheets, email campaigns, social media, etc.• Developed and fostered community and business relationships for strategic partnerships• Pitched client for media coverage and speaking/performance engagements• Served as acting on-site manager for 30+ events• Designed and oversaw production of merchandise

Greater Atlanta Area

Exclusive booking and management for 2 Chainz, Travis Porter, CAP 1, Young Dolph, Bankroll Fresh, Skooly, Short Dawg, DJ Bigga Rankin, and DJ E. Sudd. Talent booking for other notable artists/celebrities.• Managed over six clients' day-to-day business affairs including concert bookings, travel, and contracts• Served as liaison and managed flow of communication between booking, marketing, and travel teams; musical artists managed by company; and corporate, college, and event talent buyers such as Vans, Heineken, Red Bull, and William Morris Talent Agency• Negotiated, drafted and secured talent booking contracts for artists• Improved operational processes such as communication of clients’ calendars, day-of-event information, financial information, travel plans, and contracts• Utilized mobile and online marketing to generate leads to reach potential talent buyers• Managed database of previous and current clients

• Managed talent relationships and development• Coordinated bookings and performance opportunities• Oversaw media relations to enhance client visibility• Developed and executed talent strategies• Pitched clients to television networks, promoters, and media companies for bookings and media coverage• Secured client interviews on Memphis Action News 5 and other media platforms

Greater Atlanta Area

• Led membership meetings with prospective and current members, fostering relationships and addressing inquiries• Supported daily office operations and managed internal and external communications• Directed and answered incoming calls, ensuring efficient communication flow• Completed various writing and research assignments, contributing to multiple projects• Conducted Billboard research on ASCAP songwriters to support marketing and promotional efforts• Researched potential sponsors for upcoming events, identifying partnership opportunities• Assisted with event production for ASCAP-hosted events, ensuring seamless execution• Represented ASCAP at music conferences and networking events, building industry connections

Greater Atlanta Area

Exclusive booking for 2 Chainz, Travis Porter, Shanell [Young Money], CAP 1 & Young Dolph• Assisted in managing and communicating booking calendars with recording artists’ teams• Scouted and led YMCMB Recording Artist’s street team for Howard University Homecoming• Supervised interns working with YMCMB recording artist• Coordinated with Howard University liaison to arrange media opportunities for YMCMB artist• Organized Meet & Greet for artists at Alabama State University Homecoming Concert• Acted as primary media contact at Alabama State University Homecoming Concert

Greater Memphis/Nashville Area

• Facilitated 300-500 day-of-show check-ins and transactions • Created media kits and press releases to pitch to industry and media professionals• Networked on behalf of the organization to increase awareness and secure media coverage• Handled event setup and breakdown• Scouted and onboarded 90 new artists• Managed social media platforms to engage with audiences and promote events• Assisted in day-of-show operations to ensure smooth execution• Led and supervised a team of two assistants• Oversaw production schedules to ensure timely event execution

Greater Nashville Area, Tn

After a three month internship, I was promoted to a team member position where I worked to expand artists’ networking opportunities and increase the visibility of RAW in the community.• Pitched local media and industry professionals, increasing event visibility• Created and managed social media content to promote events and engage audiences• Produced media kits, press releases, media alerts, and promotional flyers• Guided VIP media guests through event tours, providing detailed briefings on RAW's history• Managed day-of-show check-ins for 300-500 attendees• Event setup and breakdown to ensure smooth operations• Assisted with day-of-show production to ensure seamless event execution

Murfreesboro, Tn

• Ensured guests a quality experience with fast, fun and friendly service• Assisted customers on sales floor and fitting rooms as well as routed and responded to guest calls• Unpacked, processed, positioned, and maintained merchandise on sales floor in assigned department• Operated the point-of-sale system to process transactions accurately and efficiently, handling cash, credit, and electronic payments

Greater Nashville Area- Hadley Park Community Center

• Served as a mentor to middle school and high school girls• Taught original choreography• Oversaw team in after school practices• Led team at National Step Show Alliance competition• Coordinated staging and costumes along with co-coach

Murfreesboro, Tn

• Provided outstanding customer service by greeting customers, answering inquiries, and assisting with product selection• Assisted in receiving and unpacking merchandise shipments and verifying product quality and quantities • Sorted and organized merchandise as well as ensured that items were properly labeled• Processed sales, refund, and exchange transactions accurately and efficiently• Maintained a clean and organized store environment, including restocking shelves and arranging displays • Collaborated with the management team to implement visual merchandising strategies that enhanced the store's appeal and maximized sales

Greater Memphis Area

• Actively listened and responded to customers' needs as well as executed sales transactions, refunds, and exchanges • Unpacked and processed merchandise shipments; transferred merchandise from stockroom to sales floor; verified product quality and quantities; sorted merchandise; and ensured items were properly tagged • Completed assigned opening and closing tasks/projects• Initiated and assisted in store recovery, including restocking shelves and arranging displays • Collaborated with the management team to implement visual merchandising strategies such as updating signage, building floor sets, styling mannequins, etc

Greater Memphis Area

• Summer position held for three consecutive summers • Served as Apprentice/songwriter in vocal music module • Songwriter in June 2007 and June 2008. • Promoted to associate in June 2009• Oversaw apprentices in module • Assisted teachers with teaching music and administrative tasks

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Science (B.S.), Public Relations Speciality In Recording Industry/Marketing & Organizational Communication Minors