Marry brand and content for our clients through creating content ecosystems including crafting content strategy statements, building content pillars, and tailoring content frameworks for specific channels.Design and implement personalization strategies for web experiences and loyalty programs.Manage multiple projects and clients at once like Ferguson Showroom, Cedar Fair, and Nando’s Peri Peri. Manage, mentor, and delegate tasks and projects to direct report, collaborating with and coaching on a weekly basis.Lead and execute a variety of projects ranging from rebranding to loyalty programs to new business pitches.Research and compile consumer data to form thoughtful insights to create actionable content + brand strategies.

Strategic: work closely with planning director to constantly evolve content and digital strategies based on audience, cultural, and content trends.Analytical and Curious: conduct brand audits, competitive analysis, and consumer research.Collaborative: work across multiple teams (in office, out of state, and abroad) on pitches, content planning, briefings, and reporting.Inspiring: briefing and working with creative teams on social content on an ongoing basis for brands such as Land O'Lakes, Kozy Shack, and Midas

Creative: concept, develop, and manage social content for brands such as Sabra, Land O’Lakes, and Tic Tac USA.Analytical and Strategic: analyze content performance; build social performance and social listening reports.Collaborative: work across multiple teams (in office, out of state, and abroad) on pitches, content production, and reporting.Curious and Responsive: monitor community conversations and conversation trends on various social channels as well as respond to and engage with followers.

Realized a creative environment produces my best workTracking and analyzing live brand experiences and events for brands like Nike, Bravo, VH1, LINE WebtoonAnalyzing and reporting social channel performance and strategies for clients such as DTS and AT&TDeveloping and nurturing social brand voice, tone, and content across clients’ social channelsSupporting Senior Strategists through deriving insights through consumer research, brand deep dives, and social audits

Initiated inbound marketing strategiesResearched new business opportunities and healthcare trendsRe-envisioned CRM database and managed agency's Saleforce platform.

Learned that I thrive most in roles where I wear multiple hatsGained start-up and CPG experience for a gourmet popsicle brandLaunched social media strategies that resulted in an increase of popsicle sales by 230% from prior FYFlexed my creative muscles to create ad campaigns (both print and social) and short documentaries

Discovered my knack for analytics and digitalClimbed from Intern, to Marketing Associate, to Brand Specialist within first year.Managed brand’s content of marketing collateral, web content, and social media channels; including relaunching the corporate website and physician portal to fit with brand strategy, creating a simplified, user-friendly site.Tracked social chatter and web traffic across all digital platforms and competition to create monthly web strategy recommendationsCreated case studies and white papers with Senior Scientists and Senior Scientific Editor, a company-wide document guide and management system, and departmental “Play Book” which laid the foundation of the Marketing department.

Dabbled in product placement, styling techniques, pre & post production, and experimenting with Golden Hour for brands such as Better Homes and Gardens & McKinnon and Harris.Breathed life into the stylist’s vision by researching & soliciting products to be featured in editorials for Virginia Living Magazine.Dug deep into hair styles from early 1900’s-on for a special project, An Exhibition on the Fashions of Hair Throughout the Ages, held in a prominent Richmond art gallery.